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SAP Partner Summit Unveils New Ecosystem Strategy in China

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With over 300 current and future partners in attendance, the SAP Partner Summit in China is deemed to be the German enterprise software giant’s largest and most inclusive pan-ecological meeting in many years.

To continue building an ecosystem that will power intelligent enterprises and spur digital transformation, SAP recently held its biggest and most open and inclusive pan-ecological in-person event yet. The conference, which took place in Yuxi, Yunnan, China, brought together numerous existing and potential partners. This highlights SAP’s dedication to working with others in order to create innovative solutions that will help businesses keep up with the ever-changing digital landscape. (InsideSAP Asia often references articles from websites in other languages to bring you as much information as possible.)

During the SAP Partner Summit, SAP Greater China President and Global Executive Vice President (EVP) Dr. Huang Chenhong said that this year commemorates SAP’s 50th anniversary of its founding, and the company has been firmly established in China for the past three decades. He added that SAP has never wavered from its commitment to the company’s founding principle of “in China for China.”

Additionally, Dr. Huang believes that only with the continuous backing of every partner can the company assist tens of thousands of customers in their digital transformation, boost China’s economy, and grow the local software ecosystem. He further explained:

“Under the new development pattern, SAP is willing to work with thousands of partners to create a win-win situation and common Empowering customers to become ‘new Chinese enterprises’ in the cloud era.”

Awarding Commendable Partners at the SAP Partner Summit

Moreover, SAP also awarded nine “Best Partners 2021-2022” awards to honor specific partners who have excelled in joint innovation and cloud business transformation, as well as providing exemplary customer service and support. The awards are the tech giant’s way of acknowledging the outstanding performance that these partners have done and continue to do in order to help businesses grow and succeed through digital transformation.

A total of 13 SAP partners were given awards at the event, including Deshuo, Deloitte, Haitong Anheng, IBM, Jada, Jingtong Technology, Lanying Lide, Maihui Information, Sixiang Network, Youdeyun, Xinhuaxin, Xintai Yihe and Chinasoft Yunzhi. These partners were singled out for their commendable work in helping to deliver successful SAP projects for customers across a range of industries.

Describing the event as “fun and engaging”, Christina Zhang, Communications Leader at SAP Greater China, also shared in a post in LinkedIn:

“The biggest and most inclusive Partner Summit in SAP Greater China. 300 existing and prospective partners gathered in beautiful Yunnan. Celebrating co-innovations, and sharing best practices. Building a robust ecosystem to support customers’ cloud transformation.”

In order to better serve customers and meet their needs, SAP will be carrying out more extensive and close cooperation with its partners through a sound ecosystem strategy. This enhanced level of cooperation between SAP and its partners is intended to create a “win-win” situation for all involved.

Announcing Major Initiatives to Support Chinese Partners

SAP also introduced a number of significant measures to help its partners speed up innovation and development, broaden their market, and boost their profits. Ultimately, it hopes to facilitate a cooperative environment where all parties benefit from one another and expand the range of enterprise-level cloud services and solutions it offers to its client base. With these measures in place, SAP’s business partners will be able to keep up with the company’s own progression as it transforms into a cloud software provider.

To help its partners create innovative solutions that add value for clients, SAP offers its open SAP Business Technology Platform (SAP BTP). In addition, SAP customers may select, try out, buy, and update their applications through SAP Store, a global platform for cutting-edge app development. Fifty-five applications created by 36 local partners, including four from SAP-incubated startups, are available for download from the SAP Store right now.

As of last year, China is home to the SAP.iO Startup Accelerator, a program designed to accelerate the growth of early-stage business-to-business (B2B) startups, facilitate the integration of technology with SAP, and supply customers with novel software solutions. Presently, 14 startups have been nurtured by the SAP.iO Foundry Shanghai.

Furthermore, SAP’s empowerment efforts extend to bolstering partners’ abilities in all phases of the business cycle, from pre-sales to post-sales support and everywhere in between. As a result of being given the tools they need, partners have successfully completed the transition to the cloud. According to the company, there has been a 60% annual growth in the number of cloud certified consultants, and more than 85% of all SAP cloud product deployments are now cloud projects executed by partners.

At the SAP Partner Summit, the company also revealed new incentives to significantly boost partners’ profitability. To improve business performance and acquire more cloud clients, SAP’s global ecological development will test out a new partner profit sharing model for cloud business.

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