With 27 years of history, SAP Philippines Inc has been a major player in the country’s tech industry and newly appointed Rudy Abrahams is looking to build on that success.
For more than twenty years, both local and multinational companies have been using SAP Philippines’ comprehensive business technologies to streamline their complex daily operations and compete effectively in their respective markets. In addition to enterprise software, the tech giant also offers a wide range of cloud-based solutions that can help businesses increase agility and drive down costs.
SAP’s Philippine operations was established in 1995, and the company has since been providing solutions and services to conglomerates and small and medium enterprises (SMEs) alike across many industry verticals, including banking, real estate, energy, and IT. This continued presence has strengthened the enterprise software company’s position in the country. In 2020, the Top Employers Institute has named SAP Philippines a Top Employer for fostering outstanding people practices and providing an exceptional working environment for employees.
Furthermore, the company is driven by a customer-centric and innovative approach to digital transformation, which has recently been furthered by the appointment of Rudy Abrahams as Managing Director. In this role, Abrahams will be responsible for leading the business and spearheading its growth strategy in the country. This continued focus on driving digital transformation will enable SAP Philippines to remain at the forefront of innovation and continue to provide value to its customers.
Rudy Abrahams Appointed as MD of SAP Philippines Inc
Abrahams has extensive ICT experience in both the public and private sector, with a particular focus on large-scale digital transformation. His leadership style is people-centric, and he has a proven track record of success in his previous roles. Most recently, he served as the Vice President and Head of SuccessFactors for SAP South East Asia (SAP SEA).
Moreover, Abraham’s primary focus as the new SAP Philippines MD will be on helping customers, partners, and communities address some of the most pressing issues they face. This includes spearheading business transformation in the cloud, shoring up supply chain resilience, and working towards a sustainable future.
Additionally, Abrahams will be directly reporting SAP SAP SEA President and Managing Director Verena Siow. This change is effective immediately and follows SAP’s recent organizational changes in the region. Commenting on the latest announcement, Siow said in a statement:
“I am thrilled that Rudy Abrahams will bring both his leadership and deep experience in business transformation to SAP Philippines. His exceptional track record and passion for helping our customers, partners and communities run better, will be instrumental in supporting the Philippines and South East Asia’s digital economy and growth.”
Accelerating the Adoption of SAP Technologies
Over the past two years, it has become increasingly clear how important digital technologies like cloud and artificial intelligence (AI) are for business continuity and success in uncertain times. In the Philippines, more and more organizations are embracing cloud solutions and services in order to stay competitive, as well as meet the needs of their end-user customers.
Cloud adoption allows businesses to quickly adapt to changing customer needs and provides the scalability needed to respond to spikes in demand. Additionally, AI can help businesses automate tasks, identify new patterns and insights from data, and improve customer engagement.
“At SAP, we aspire to be a trusted technology partner that can enable more organizations in the country to transform into intelligent, sustainable enterprises. Above all—collectively with our customers and partners—we aim to make a profound and unique impact on sustainability,” Abrahams remarked.
According to Abrahams, SAP is a people-centric organization with a primary focus on the professional and personal growth of its employees. He also mentioned that the organization uses SAP technology to ensure that inclusive practices are built into every step of the process. He added:
“We know enterprises in the Philippines have also been pushing for workplace equality, policies, and education. So, I look forward to sharing best practices and ideas with our partners and customers in this area.”
