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SAP in Malaysia: Driving Nation-Building Forward

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As a market leader in providing solutions to businesses in various industries, the German enterprise software giant strives to help them stay ahead of the curve and maintain their competitive edge. In celebration of the company’s 30th anniversary, SAP in Malaysia has reaffirmed its commitment to helping local organisations harness the latest technology to build a better future for themselves and their nation.

SAP Malaysia is marking its outstanding three-decade work in the tech industry and a number of local enterprises have already reaped the benefits of its cutting-edge innovations. According to the country’s Managing Director Hong Kok Cheong, the German multinational’s focus is primarily on training and employment for young people, as well as the preparation of Malaysian enterprises for the Industrial Revolution 4.0 (IR4.0) and cloud-based intelligent technologies.

One example of SAP Malaysia’s efforts to contribute to nation-building is its partnership with the Malaysia Digital Economy Corporation (MDEC) on the MyUniAlliance initiative, which provides guidance and training to approximately 3,000 students per year across 18 higher education institutions, including two international universities. Aside from this program, the company also regularly teams up with the ASEAN Foundation in conducting the ASEAN Data Science Explorers contest at both national and regional levels. As part of the collaboration, the two organisations provide opportunities for young people to venture further into the tech field and gain hands-on experience in developing data-driven solutions.

“SAP is today one ofthe world’s largest provider of enterprise application software with the broadest portfolio of modular and suite solutions available on premise, in the cloud and hybrid. As such, we are in a strong position to help realise greater competitiveness for Malaysia especially in today’s era of IR4.0,” Hong shared.

Reinforcing the Important Role of SAP in Malaysia

SAP, according to MD Hong, is dedicated to supporting companies as they embark on their digital transformation journeys and transition towards becoming intelligent, sustainable enterprises. He added that this can all be accomplished by developing together the solutions and technologies — as well as best practices and guidelines — that are essential to running digital and integrated business operations in the cloud. He added:

“As a result, our customers have the agility to respond faster to market changes, unlock new sources of growth and lead in their respective industries. These enterprises are also able to collect insights from customers, employees, products, and brands at every touch point, use powerful technology to sense opportunities, risks, and trends and turn this intelligence into action across every part of the business.”

In today’s world, SAP clients contribute around 87{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of total global commerce (USD 46 trillion) and they also account for 99 of the world’s 100 largest corporations. Similarly, SAP serves 80{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of the world’s small and medium-sized enterprises (SMEs) and the company’s initiatives are geared towards empowering the workforce of the future, accelerating economic recovery, and supporting SMEs.

Establishing Partnerships Within the Industry

MGCC is a member of the global network of German Chambers of Commerce Abroad (AHK), which has 140 offices in 92 countries worldwide. It is now the largest bilateral European business chamber in Malaysia, and it functions as a service partner for businesses wishing to create a market presence in the country or expand their existing operations. 

Daniel Bernbeck, Chief Executive Officer of the Malaysian-German Chamber of Commerce and Industry (MGCC), applauded SAP Malaysia for its work in enabling local enterprises with cutting-edge technologies including advanced analytics, the Internet of Things (IoT), artificial intelligence (AI), and machine learning (ML). He also urged Malaysian businesses to shift from being traditional enterprises to becoming intelligent ones. He believes that by becoming intelligent enterprises, organisations can provide best-in-class customer experience (CX), establish robust supply chains, and innovate new revenue streams and business models.

“These technologies go a long way in elevating competitiveness within today’s digital economy and they enable businesses to be better prepared for the Fourth Industrial Revolution,” Bernbeck remarked.

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