New SAP SeA President to Champion SAP Technology Adoption

New SAP SeA President to Champion SAP Technology Adoption in the Region

Industry expert Verena Siow has been recently appointed as President and Managing Director of SAP Southeast Asia, replacing Rachel Barger, to champion the delivery of SAP technology in the region.

In recent years, Southeast Asia’s digital economy has been accelerating at an unprecedented pace with many enterprises transforming into intelligent enterprises. SAP recognises the opportunities and challenges in the region more so now as COVID-19 transformed many industries’ landscapes.

SAP tapped internal talent Verena Siow, who was recently the Managing Director of SAP Indochina, to steer the Southeast Asian region as President and MD towards digital growth and deliver SAP technology in this new economic climate. Siow will be responsible for Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam markets as well as other emerging ASEAN countries.

Scott Russell, President of Asia Pacific and Japan at SAP, acknowledged the fact that Siow is coming in the SeA region to face extraordinary challenges brought by COVID-19, especially in the field of operations and supply chain. Giving his confidence to the new SAP SeA President and MD, Russell commented:

“Verena’s extensive regional and local experience and her deep understanding of the market and customers’ business challenges and opportunities will be instrumental in helping our customers transform and innovate to achieve success.

“I am confident that, under her leadership and with the dedicated support of my colleagues in Southeast Asia, we will continue to enable customers to prepare for the future and take advantage of the growth opportunities ahead.”

Who is Verena Siow

At SAP, Siow has held several leadership roles in the ASEAN region. Aside from being an MD for SAP at Indochina, Siow has also been the Vice President and Managing Director of Strategic Conglomerates (Southeast Asia), driving digital transformation and building sustainable partnerships with the top 18 Conglomerates in the region.

Spanning from 2011 to 2020, other various roles she held in SAP include Director of Strategic Industries – Consumer & Trade; Head of Mobile Solutions, Southeast Asia; and Head of Education Software Sales, Asia Pacific Japan.

“I have witnessed first-hand how our customers have implemented intelligent technologies to mitigate and manage Covid-19 disruptions, enabling their workforce to function remotely with digital systems and diversifying their supply chains to cope with demand,” the new SAP SeA President said.

“I’m excited to take on this role to work with over 4,000 colleagues in Southeast Asia to help our customers leverage digital technologies for growth.

“SAP has had a rich history of developing local talents and digital skills for the ecosystem through partnerships such as ASEAN Foundation-SAP and UNICEF-SAP. In addition, driving innovation adoptions has always been the top of our agenda, helping enterprises and governments in the ASEAN region run better and improving people’s lives over the last three decades,” Siow shared.

SAP’s Promise to SeA

Siow will be fulfilling former SAP SeA President Rachel Barger’s commitment to the Southeast Asian business community. In the recently held virtual event SAP Forward Together, Barger reaffirmed that SAP will help businesses in the region weather the pandemic through SAP technology solutions and also encouraged businesses to urgently embrace intelligent technologies to remain competitive and relevant.

“In a new reality, intelligent enterprises can ‘do more with less’, deliver best-in-class customer experience, build resilient supply chains, while inventing new business models and revenue streams,” Barger said.

Barger was the President and MD of SAP Southeast Asia from January 2020 until this recent announcement.

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