Brigid Archibald Takes Over Growing Qualtrics XM in APJ Region

Qualtrics XM APJ Region has new MD: Brigid Archibald

Leading XM solutions provider Qualtrics appoints Brigid Archibald to Managing Director. Archibald will take over directing the growth strategies and control of Qualtrics XM operations in the APJ region, replacing outgoing MD Bill McMurray who is now the company’s global Chief Revenue Officer.

After a successful 8 months as the country manager for Australia and New Zealand, Qualtrics promotes Brigid Archibald to regional managing director for the Asia Pacific and Japan (APJ) region. 

Citing Archibald’s impressive performance in Australia and New Zealand, CEO and co-founder Ryan Smith said he looked forward to seeing Archibald take over the continued rapid growth of Qualtrics across the APJ region:

“Since joining Qualtrics to lead our ANZ business Brigid has had an incredible impact. Her contributions have helped the region consistently exceed expectations and cement Qualtrics’ position as the leader in experience management. Qualtrics is relentlessly focused on helping organizations get back to business the right way by uncovering the insights they need, and we are incredibly excited to have Brigid lead the way in APJ.”

Qualtrics XM Growth in APJ Region

Qualtrics first opened its APJ regional headquarters in Sydney, Australia back in 2015. At the time the experience management company was serving 250 customers and only had a handful of employees. By 2016 though, this number significantly grew and surpassed 1,000 customers—resulting in three more offices and a data center opening in the country. As the demand for XM solutions in Southeast Asia and East Asia grew, offices in Singapore and Tokyo were opened in 2017.

After Qualtrics was acquired by SAP for $US8 billion in January 2019, Qualtrics APJ has become the fastest-growing market for the company. Today it serves more than 1200 customers, employs approximately 160 people, and has eight offices in Australia, New Zealand, Singapore, Japan, South Korea, India, Hong Kong, and Southeast Asia.

The rise of Qualtrics in the APJ region has been nothing short of remarkable. The XM solutions provider counts industry leaders Cathay Pacific, GOJEK, Samsung SDS, Fuji Xerox, Sony, Yamaha, Qantas, Chobani and Volkswagen Group Austalia as customers.

Part of its growth strategies in the region included significant and ongoing investments in expanding operations and expertise across APJ. In 2019, Qualtrics APJ doubled the size of its regional workforce. Several senior appointments were made in the same year: three appointments to its Research Services & Strategy team and two to its Employee Experience (EX) product.

Qualtrics’ recent partnership agreements with multinational professional services provider Ernst & Young (EY) and leading South Korean IT service provider Lotte Data Communication (LDCC) is another proof of the company’s commitment to accelerate the digital and XM transformations of businesses across the APJ region. 

With Archibald’s appointment as MD for Qualtrics APJ, the company expects that the support needed by businesses in the APJ region to improve experience management across the four pillars of business—customer, employeebrand, and product—will be further reinforced, strengthening Qualtrics’ position at the forefront of the experience management category even more.

Before joining Qualtrics in 2019, Archibald held positions at Salesforce, American Express, HP, Compaq, Digital Equipment Corporation, AT&T and NCR.

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