More than 13,500 organisations, including those in the Asia Pacific and Japan region, have been leveraging the Qualtrics XM Platform to accelerate their customer and employee experience transformation journeys.
The COVID-19 pandemic has introduced new ways of working and has forced organisations to focus on customer and employee’s pulse like never before to ensure they remain physically, mentally, and socially healthy to contribute to the survival and success of the company. Even during these times of disruptions, governments and businesses have embarked on experience transformation journeys leveraging intelligent technologies to support workplace flexibility, productivity, and agility.
A recent report by Qualtrics XM Institute involving over 4,000 global employees revealed that employee expectations and needs have evolved during the pandemic. Amidst the newness of remote and hybrid working to many, 53{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} said long-term remote work policy is one strong factor that would make them stay in their company. The majority (51{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22}) said their productivity has improved while working remotely– attributed to having flexible schedules, personal space, and zero time spent for commuting, among others. Remarkably, 53{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of the respondents appreciated their organisation’s purpose more since the pandemic and they are twice as likely to say they have improved their well-being despite these trying times.
In Japan, Qualtrics, the leader and creator of the Experience Management (XM) category, has witnessed the increasing demand for XM solutions to support organisations’ playbooks in strengthening both internal and external relationships. To support the Japanese enterprises and governments’ drive for enhanced experiences not only for customers and employees but also for their brands and products, the SAP-owned company will soon launch a new data center in the country.
Addressing the Increasing Demand for Qualtrics XM Platform
Satoru Kumashiro, Country Manager for Qualtrics in Japan, explained that the pandemic has further accelerated the experience transformation strategy of enterprises and governments worldwide, including in Japan, requiring more stringent data security measures. Globally, over 750 government departments and agencies rely on Qualtrics’ best-in-class XM solutions.
Sharing about Qualtrics massive investment and scaling of operations in Japan, Kumashiro said:
“The opening of a data center in Japan is part of our efforts to meet the increasing demands of our customers by expanding our support, expertise, and capabilities. Organisations across all industries, including those with strict data handling requirements, such as government and financial services will be able to benefit from our industry-leading Experience Management Platform. We will continue our efforts to obtain ISMAP certification so that even more customers in Japan can use Qualtrics solutions with confidence.”
Qualtrics have been helping organisations in Japan retain and win new customers as well as improve employee talent management. With the new data center, the XM company further deepens its support to Japanese businesses and governments by helping them comply with data sovereignty and security requirements while leveraging the Qualtrics XM Platform. The Qualtrics data center, which will start operations in 2022, will be the pioneer data center in Japan that is highly focussed on experience management technologies.
Brigid Archibald, Managing Director for Qualtrics in the Asia Pacific and Japan, highlighted that the company has a 10-year advantage in the XM category during this time when organisations recognise experience data as the most valuable data. She added:
“Our continued and growing investment in Japan demonstrates our long-standing commitment to build and lead the XM category in the country, ensuring our customers – including Okinawa City Council, Daikin, and Higo Bank – lead the way and succeed in this age of experience transformation,”
Part of Qualtrics’ business expansion plans in APJ is moving the Japanese headquarters to Tokyo and opening an office in Kansai to support regional customers. Earlier this year, Qualtrics has also forged a strategic partnership with IBM Japan to further expand the capabilities of the Qualtrics XM Platform.
