Case Studies Archives - InsideSAP Asia https://insidesap.asia/tag/case-studies/ The independent resource for SAP professionals in Asia Fri, 28 Jun 2024 09:03:19 +0000 en-US hourly 1 https://insidesap.asia/wp-content/uploads/2020/01/cropped-InsideSAP-Asia-logo-SQUARE-32x32.png Case Studies Archives - InsideSAP Asia https://insidesap.asia/tag/case-studies/ 32 32 Mitsubishi Electric India Undergoes SAP S/4HANA Implementation https://insidesap.asia/mitsubishi-electric-india-undergoes-sap-s-4hana-implementation/ https://insidesap.asia/mitsubishi-electric-india-undergoes-sap-s-4hana-implementation/#respond Fri, 28 Jun 2024 09:03:09 +0000 https://insidesap.asia/?p=14093 The recent SAP S/4HANA implementation by Tata Technologies at Mitsubishi Electric India Pvt. Ltd. marks a significant stride in the company’s digital transformation journey. This successful deployment has substantially improved operational efficiency, highlighting the strategic partnership between the two industry leaders. Mitsubishi Electric India, recognizing the need to modernize and integrate its diverse business operations, […]

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The recent SAP S/4HANA implementation by Tata Technologies at Mitsubishi Electric India Pvt. Ltd. marks a significant stride in the company’s digital transformation journey. This successful deployment has substantially improved operational efficiency, highlighting the strategic partnership between the two industry leaders.

Mitsubishi Electric India, recognizing the need to modernize and integrate its diverse business operations, enlisted Tata Technologies to implement SAP S/4HANA. Known for its expertise in the manufacturing domain, Tata Technologies embarked on a comprehensive reengineering of Mitsubishi Electric’s business processes. The implementation of SAP S/4HANA replaced the existing SAP ECC system, resulting in a 15% enhancement in operational efficiency. This upgrade also included integrating business functions across various units, incorporating digital signatures, and configuring document management system servers, all within a stringent timeline.

Furthermore, the decision to migrate to SAP S/4HANA was driven by the need for a unified, cloud-based solution capable of supporting Mitsubishi Electric’s expansive operations. SAP S/4HANA’s advanced capabilities, such as real-time data processing and analytics, have also provided Mitsubishi Electric with a single source of truth, enabling better decision-making and enhanced agility.

Streamlining Operations with SAP S/4HANA Implementation

Moreover, Tata Technologies leveraged its global presence and diverse team of experts to complete the SAP S/4HANA implementation in just 11 months, reducing the original project timeline by 25%. This rapid deployment was also facilitated by cross-functional teams specializing in business process rationalization and digital accelerators, including pre-configured templates for the manufacturing sector, pre-built authorization matrices, EDI solutions, SAP MES integration connectors, data migration and validation tools, and reusable automation test scripts.

The integration encompassed multiple business units, including Factory Automation Systems, Air Conditioning Systems, and Semiconductors & Devices. This alignment also coincided with the operational commencement of Mitsubishi Electric’s new manufacturing facility in Talegaon, Pune. The successful deployment of SAP S/4HANA has streamlined core processes, enhanced data visibility, and improved operational agility, providing a unified data source for informed decision-making based on real-time information.

Tata Technologies has committed to providing annual maintenance services (AMS) for the next three years to ensure continued operational excellence. This ongoing support will help Mitsubishi Electric India maintain the benefits gained from the SAP S/4HANA implementation and further enhance its digital capabilities.

Leadership Perspectives on the Digital Transformation

Warren Harris, CEO and Managing Director of Tata Technologies, emphasized the significance of this project in advancing Tata Technologies’ mission to aid manufacturing companies worldwide in conceptualizing and producing superior products. He noted that the collaboration with Mitsubishi Electric India involved reimagining the entire business process and implementing SAP S/4HANA, resulting in enhanced operational efficiency. This project, Harris highlighted, exemplifies Tata Technologies’ commitment to working closely with clients to enhance their competitive edge.

Kazuhiko Tamura, Managing Director at Mitsubishi Electric India Pvt. Ltd., expressed satisfaction with the successful implementation, underscoring the strategic focus on digital transformation to boost operational efficiency. Tamura highlighted that the collaboration with Tata Technologies was pivotal in achieving digital transformation objectives ahead of schedule, significantly enhancing operational capabilities and setting a new direction for future growth. He emphasized that this strategic initiative reflects Mitsubishi Electric India’s dedication to innovation and excellence, which is aimed at redefining business processes for greater efficiency and agility.

The SAP S/4HANA implementation at Mitsubishi Electric India, executed by Tata Technologies, has not only enhanced operational efficiency but also set new industry benchmarks. This collaboration underscores the importance of strategic partnerships in driving digital transformation and achieving operational excellence. As Mitsubishi Electric India continues to evolve its digital capabilities, the ongoing support from Tata Technologies will be crucial in sustaining the benefits and fostering future growth.

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RISE with SAP on AWS Elevates Bangkok Airways to New Heights https://insidesap.asia/rise-with-sap-on-aws-elevates-bangkok-airways-to-new-heights/ https://insidesap.asia/rise-with-sap-on-aws-elevates-bangkok-airways-to-new-heights/#respond Mon, 24 Jun 2024 05:52:06 +0000 https://insidesap.asia/?p=14083 Bangkok Airways Public Company Limited (BA), a premier boutique airline in Asia, has embarked on a significant digital transformation journey by adopting RISE with SAP on AWS. This comprehensive business transformation offering includes cloud solutions, infrastructure, and services aimed at enhancing operational efficiency, improving adaptability, and leveraging cutting-edge technologies to gain a competitive edge. BA […]

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Bangkok Airways Public Company Limited (BA), a premier boutique airline in Asia, has embarked on a significant digital transformation journey by adopting RISE with SAP on AWS. This comprehensive business transformation offering includes cloud solutions, infrastructure, and services aimed at enhancing operational efficiency, improving adaptability, and leveraging cutting-edge technologies to gain a competitive edge.

BA operates extensively across Asia, serving over 12 domestic and seven international destinations, and managing three airports. In 2023, the airline transported more than 4.4 million passengers, emphasizing the critical need for a robust and agile IT infrastructure. By integrating RISE with SAP on AWS, BA aims to future-proof its operations, ensuring increased reliability and agility to maintain a competitive stance in the ever-evolving aviation industry.

Monpraon Sukroongreung, Ph. D., Senior Director of Corporate Information Technology at Bangkok Airways, highlighted the transformative impact of this shift. The airline can now effortlessly scale capabilities during peak periods, resulting in significant cost savings and enhanced efficiency. The transition from on-premises systems to a cloud-based model has drastically reduced processing times, enabling faster generation of business-critical reports. This optimization of IT resource mobilization has led to more efficient ground operations and an improved passenger experience.

Navigating Market Challenges with Cloud Innovation

For nearly a decade, Bangkok Airways relied on SAP’s on-premises enterprise resource planning (ERP) solutions to manage operational costs and profitability. However, the need for a more flexible and scalable system became evident as market conditions and technological advancements evolved. The COVID-19 pandemic further underscored the necessity for operational agility and resilience. BA’s proactive approach, in partnership with SAP, AWS, and NTT DATA Business Solutions, facilitated a seamless transition to a cloud environment.

Sukroongreung noted the pandemic’s significant disruption to the airline industry, highlighting the importance of digital transformation in ensuring BA’s operational resilience. The adoption of RISE with SAP on AWS has enabled BA to transition its SAP ERP architecture from a scale-out to a scale-up model, embracing a “clean core” strategy. This approach standardizes ERP processes and data with minimal modifications, allowing for cloud-compliant extensions and customizations as the business evolves. The result is streamlined maintenance efforts, reduced costs, and enhanced scalability.

Realizing the Benefits of RISE with SAP on AWS

Since the transition to the cloud in November 2023, Bangkok Airways has experienced notable improvements in system availability and efficiency. Centralized batch processing for back-office operations and workflow automation has also provided greater visibility into business processes across the organization. Furthermore, real-time insights now facilitate better data-driven decision-making, contributing to improved overall performance.

The enhanced disaster recovery capabilities inherent in the cloud environment have significantly reduced the risk of data loss and downtime. This improvement in system reliability benefits customers, employees, and stakeholders alike. Kulwipa Piyawattanametha, Managing Director of SAP Indochina, further emphasized the accelerated pace of change in the aviation sector and the critical role of a unified cloud operating model in reducing system complexities. The connected, central process and scalable digital core provided by RISE with SAP on AWS have also improved flight performance and profitability visibility for BA.

As Bangkok Airways continues to scale and transform its business, the robust ecosystem provided by SAP and AWS aligns well with its enterprise requirements. This ecosystem offers a broad range of services and solutions tailored to BA’s evolving needs. Sukroongreung expressed confidence in the airline’s ability to leverage this ecosystem to support ongoing growth and transformation.

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SAP Business AI Revolutionizes Darussalam Assets’ Operations https://insidesap.asia/sap-business-ai-revolutionizes-darussalam-assets-operations/ https://insidesap.asia/sap-business-ai-revolutionizes-darussalam-assets-operations/#respond Thu, 30 May 2024 11:09:24 +0000 https://insidesap.asia/?p=14065 Darussalam Assets (DA), a company that owns and manages several of Brunei’s government-linked companies, has become one of the first customers in Asia Pacific & Japan (APJ) to leverage SAP Business AI in an existing SAP solution. This move marks a significant step forward in the company’s digital transformation journey as it seeks to enhance […]

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Darussalam Assets (DA), a company that owns and manages several of Brunei’s government-linked companies, has become one of the first customers in Asia Pacific & Japan (APJ) to leverage SAP Business AI in an existing SAP solution. This move marks a significant step forward in the company’s digital transformation journey as it seeks to enhance its HR processes and drive innovation across its diverse portfolio of subsidiaries.

Darussalam Assets is a company that owns and manages several of Brunei’s government-linked companies, with a portfolio of 30 subsidiaries and 14 sectors, including telecommunications, agribusiness, healthcare, education, and power utilities. The company has been at the forefront of digital transformation, adopting SAP S/4HANA shortly after its global release in 2016.

DA’s adoption of SAP SuccessFactors in 2019 has already yielded significant benefits, integrating and streamlining its talent management operations for over 9,000 employees across 30 subsidiaries and 14 sectors. The inclusion of SAP Business AI has further enhanced these processes, particularly in the area of recruitment.

According to Salehin Basir, Senior Manager of Human Capital Development at Darussalam Assets, the integration of SAP Business AI has automated routine tasks such as generating job descriptions, parsing resumes, and providing quality feedback on the spot. This has resulted in a significant reduction in the company’s hiring process, from three to four months down to just three to four weeks.

Basir emphasizes that the adoption of the AI solution has not only automated processes but also generated competency-based interview questions on the spot, leading to a more equitable and skills-based interview process. The company has seen improvements in how it manages its DA Group talent pool, with the recruitment cycle being significantly reduced.

Streamlining Talent Management with SAP Business AI

SAP Business AI is built into the SAP applications that power critical business processes. It comprises a range of AI innovations developed using extensive industry-specific data and deep process knowledge, all created using responsible AI practices.

DA’s journey with the AI solution is just beginning, with the company already exploring deeper integration and use cases in its workflow. This includes using AI to help manage differences within teams and tailor management and performance strategies to individual needs and personalities, moving away from a one-size-fits-all approach.

The company also plans to leverage AI for decision support, using data-driven insights to aid in decision-making processes. This can enable HR to make more informed decisions about personnel management and development, including succession planning.

Apurv Sharma, Senior Manager of Group Information Systems at Darussalam Assets, expresses excitement about deepening the company’s AI capabilities and tapping into SAP Business AI’s potential to further transform the business. The ultimate goal is to leverage AI not just for automation but to foster a culture of innovation that drives leadership in the industries in which DA operates.

SAP’s Commitment to Delivering Relevant, Reliable, and Responsible AI

SAP’s President and Managing Director for Southeast Asia, Verena Siow, commends Darussalam Assets for their foresight in continuing their SAP journey with the latest AI innovations. She emphasizes that SAP Business AI is focused on delivering customers the most relevant, reliable, and responsible AI, built specifically for business.

Siow highlights the tangible business benefits that SAP Business AI provides, as demonstrated by the work with Darussalam Assets. SAP looks forward to supporting DA as it continues to improve its employee processes and experience, setting new benchmarks in operational excellence.

As one of the first customers in APJ to leverage SAP Business AI in an existing SAP solution, Darussalam Assets is setting an example for other organizations in the region looking to harness the power of AI to transform their business processes and drive innovation.

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Sinar Mas Unlocks RISE with SAP Benefits for Transformation https://insidesap.asia/sinar-mas-unlocks-rise-with-sap-benefits-for-transformation/ https://insidesap.asia/sinar-mas-unlocks-rise-with-sap-benefits-for-transformation/#respond Sat, 25 May 2024 10:59:06 +0000 https://insidesap.asia/?p=14049 Sinar Mas, a leading Indonesian conglomerate, has selected RISE with SAP to drive operational efficiencies and leverage the latest innovations, including Business AI. This strategic decision highlights the RISE with SAP benefits that companies can harness to streamline their operations, boost agility, and future-proof their organizations in the rapidly evolving business landscape. Sinar Mas, one […]

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Sinar Mas, a leading Indonesian conglomerate, has selected RISE with SAP to drive operational efficiencies and leverage the latest innovations, including Business AI. This strategic decision highlights the RISE with SAP benefits that companies can harness to streamline their operations, boost agility, and future-proof their organizations in the rapidly evolving business landscape.

Sinar Mas, one of SAP’s first customers in Indonesia, is taking a phased approach to its digital transformation. Initially, five of its businesses will migrate to the cloud with RISE with SAP, a comprehensive business transformation offering that includes cloud solutions, infrastructure, and services. By moving from an on-premise system to SAP S/4HANA Cloud, Sinar Mas aims to create a clean digital core that will enable faster innovation, improved scalability, and enhanced agility.

Franky Widjaja, Chairman and CEO of Sinar Mas Agribusiness & Food and Golden Agri-Resources, emphasized the importance of adaptability in today’s rapidly changing business environment. He stated that the move to the cloud, facilitated by their long-term partner SAP, will not only help Sinar Mas navigate future challenges but also position them to leverage emerging technologies like AI while contributing to Indonesia’s economic growth.

Harnessing the Power of Business AI for Enhanced Decision-Making

One of the key RISE with SAP benefits that Sinar Mas seeks to capitalize on is the integration of Business AI into their core business processes. SAP Business AI, built into the SAP applications powering critical business functions, offers a range of AI innovations developed using extensive industry-specific data and deep process knowledge. By leveraging these AI capabilities, Sinar Mas aims to gain valuable insights, optimize decision-making, and drive operational efficiency across its diverse business portfolio.

Jesslyne Widjaja, Executive Director-Strategy & People at Golden Agri-Resources, highlighted the significance of accurate and high-quality data in enabling Sinar Mas to integrate and streamline its operations effectively. The transition to SAP’s Cloud ERP will provide a holistic view of their data, empowering them to adapt better to changes impacting the various industries they operate in.

Scott Russell, Chief Revenue Officer and a member of the Executive Board of SAP SE, commended Sinar Mas’s strategic decision to adopt RISE with SAP, citing it as a prime example of how leading Asian companies are leveraging the cloud to build resilience and agility in today’s dynamic market. He expressed confidence that the integration of Business AI into Sinar Mas’s core business processes will propel their growth and innovation to new heights.

Embrace RISE with SAP Benefits for Digital Transformation

Verena Siow, President and Managing Director of SAP South East Asia, highlighted the long-standing partnership between SAP and Sinar Mas, spanning 28 years. She praised Sinar Mas’s forward-thinking approach and its consistent focus on future growth and scalability. Siow believes that the move to the cloud with RISE with SAP will future-proof Sinar Mas’s organization, enabling them to better serve their customers and continue contributing to Indonesia’s national economy.

Sinar Mas’s strategic decision to embrace RISE with SAP benefits underscores the growing importance of digital transformation in today’s business landscape. By leveraging the cloud and AI capabilities offered by SAP, Sinar Mas is positioning itself to drive operational efficiencies, foster innovation, and adapt to the evolving needs of its customers. As more companies recognize the value of cloud-based solutions and AI-driven insights, the adoption of RISE with SAP is expected to gain momentum, enabling organizations to build resilience, agility, and competitive advantage in the face of ever-changing market dynamics.

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Fujitsu Transforms Procurement with SAP Ariba Guided Buying https://insidesap.asia/fujitsu-transforms-procurement-with-sap-ariba-guided-buying/ https://insidesap.asia/fujitsu-transforms-procurement-with-sap-ariba-guided-buying/#respond Fri, 29 Mar 2024 12:50:41 +0000 https://insidesap.asia/?p=14006 Fujitsu, a global leader in digital transformation, has revolutionized its procurement function by implementing SAP Ariba Guided Buying. This strategic move has not only streamlined the company’s procurement processes but has also enabled Fujitsu to successfully channel spend towards its First Nations suppliers, demonstrating its commitment to building a more inclusive and diverse supply chain. […]

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Fujitsu, a global leader in digital transformation, has revolutionized its procurement function by implementing SAP Ariba Guided Buying. This strategic move has not only streamlined the company’s procurement processes but has also enabled Fujitsu to successfully channel spend towards its First Nations suppliers, demonstrating its commitment to building a more inclusive and diverse supply chain.

Prior to the implementation of SAP Ariba Guided Buying, Fujitsu’s procurement process was decentralized, resulting in limited visibility of its supply chain. This posed significant challenges when it came to channeling spend to their First Nations partners. The company recognized the need for a platform that would establish a single source of truth for all company spend and associated data, empowering employees and managers to make informed decisions while driving forward business strategies and initiatives with purpose.

Nicole Forrester, VP of Purpose, People and Culture at Fujitsu Asia Pacific, emphasizes the impact of the SAP solution, stating that it has provided a platform for Fujitsu to support its diverse supply chain strategy, ultimately enabling the increase of spend with First Nations suppliers.

Overcoming Procurement Challenges with SAP Ariba Guided Buying

To create a more inclusive and diverse supply chain, Fujitsu collaborated with the Indigenous Defence & Infrastructure Consortium (iDiC), an organization dedicated to developing sustainable Indigenous businesses across Australia. Together, they developed a First Nations Supplier portal, providing a dedicated buying channel for Fujitsu’s First Nations suppliers.

Adam Goodes, Chief Executive Officer of iDiC, highlights the significance of this implementation, noting that it represents a meaningful commitment to supporting First Nations people. He believes that Fujitsu’s new guided buying system will provide long-term support and opportunities for Indigenous businesses and communities, contributing to a more equitable future.

Collaboration and Innovation: The Key to Success

Since launching the First Nations Supplier portal, Fujitsu has witnessed remarkable results. The company has increased its spend with First Nations suppliers from $200,000 to an impressive $5.1 million over the last few years. Additionally, Fujitsu has also increased its spend with SME partners to $12.5 million per annum.

The implementation of SAP Ariba Guided Buying has not only benefited Fujitsu’s diverse supply chain but has also streamlined and automated the company’s procurement processes. By establishing a standardized hub for end-to-end procurement activities, Fujitsu has reduced new vendor processing time by over 65%, allowing staff to focus on more strategic tasks. Moreover, the creation of a central contract repository has led to over 2,000 active contract workspaces, with 30% of contracts operationalized for downstream procure to pay.

Angela Colantuono, President and Managing Director of SAP ANZ, recognizes the transformative potential of SAP Ariba for organizations striving for operational excellence and a more equitable, sustainable world. She acknowledges that while there is still work to be done to better support First Nations peoples in Australia and New Zealand, Fujitsu’s implementation of SAP Ariba demonstrates the power of technology in driving purposeful procurement and the meaningful impact it can have on the communities in which it operates.

The Future of Procurement at Fujitsu

Looking ahead, Fujitsu plans to continue leveraging SAP Ariba to create hubs for operational support and standardization of business processes, empowering teams across the Asia-Pacific region. This aligns with the company’s goal of creating a truly centralized and consolidated business that enables a diverse supply chain.

By embracing SAP Ariba Guided Buying, Fujitsu has not only transformed its procurement function but has also set a powerful example for other organizations seeking to make a positive impact on their communities. The company’s success story serves as a testament to the potential of technology in driving purposeful procurement and creating a more equitable and sustainable future for all.

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Matsumoto Precision Utilizes SAP Sustainability Footprint Management https://insidesap.asia/matsumoto-precision-utilizes-sap-sustainability-footprint-management/ https://insidesap.asia/matsumoto-precision-utilizes-sap-sustainability-footprint-management/#respond Thu, 28 Mar 2024 08:42:23 +0000 https://insidesap.asia/?p=14000 Matsumoto Precision Inc., a renowned precision machine parts processing company based in Fukushima Prefecture, Japan, is implementing SAP Sustainability Footprint Management to provide its business partners with detailed information on the CO2 emissions associated with each product they manufacture. Matsumoto Precision’s commitment to sustainability is evident in their vision of running “The Sustainable Factory,” which […]

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Matsumoto Precision Inc., a renowned precision machine parts processing company based in Fukushima Prefecture, Japan, is implementing SAP Sustainability Footprint Management to provide its business partners with detailed information on the CO2 emissions associated with each product they manufacture.

Matsumoto Precision’s commitment to sustainability is evident in their vision of running “The Sustainable Factory,” which includes initiatives such as achieving self-sufficiency in electricity through solar power and purchasing electricity with non-fossil certificates. The adoption of SAP Sustainability Footprint Management is a critical component of this vision, enabling the company to record, report, and act on CO2 emissions on a per-product basis.

In recent years, the global focus on environmental sustainability has increased, with governments, businesses, and consumers all recognizing the urgent need to reduce carbon emissions and mitigate the effects of climate change. This has also put pressure on companies to adapt their practices and find ways to minimize their environmental impact.

Matsumoto Precision’s decision to implement SAP Sustainability Footprint Management is a response to this growing demand for sustainable business practices. By partnering with Accenture, a leading global professional services company, Matsumoto Precision has been able to leverage the expertise and resources needed to successfully integrate this solution into their operations.

Leveraging Technology for Sustainable Growth

Furthermore, the implementation of SAP Sustainability Footprint Management at Matsumoto Precision is part of a larger initiative called the Connected Manufacturing Enterprise (CME) platform. Developed by SAP Japan and Accenture, this cloud-based service also aims to improve the productivity of small and medium-sized manufacturing companies by standardizing their business systems.

The CME platform incorporates a regional ERP platform consisting of various templates developed by Accenture based on SAP S/4HANA. By adopting this platform in April 2021, Matsumoto Precision was able to standardize its business processes, resulting in a 30% improvement in productivity and faster management decision-making.

The integration of SAP Sustainability Footprint Management into the CME platform has further enhanced Matsumoto Precision’s capabilities. The solution calculates CO2 emissions for every product based on the individual manufacturing performance information already available in SAP S/4HANA. This has enabled the company to provide its business partners with detailed information on the environmental impact of each product they purchase.

Adopting SAP Sustainability Footprint Management

Toshitada Matsumoto, President and Representative Director of Matsumoto Precision Co., emphasized the importance of this project, stating that it was realized in a short period of time through the use of SAP S/4HANA, which helped to standardize operations from production to procurement to sales. He expressed the company’s desire to work with the entire value chain in Japan, including small, medium, and large enterprises, to enhance the overall competitiveness of the country.

Hirofumi Suzuki, President and Managing Director of SAP Japan, commended Matsumoto Precision for adding value and differentiating their products by promptly providing information on CO2 emissions at the product level. He expressed SAP’s pride in supporting Matsumoto Precision on its green transformation journey, ultimately improving both the environment and society.

Joichi Ebihara, Sustainability Group Japan Lead at Accenture Japan, highlighted the importance of collaboration between companies and across enterprises in achieving sustainability goals. He expressed hope that the collaboration between Accenture and SAP can serve as an example to others in the region and around the world.

The successful implementation of this solution, in partnership with Accenture and SAP Japan, demonstrates the power of collaboration in driving sustainable growth. As more companies follow Matsumoto Precision’s lead, the manufacturing industry as a whole can make significant progress towards reducing its environmental impact and creating a more sustainable future.

Matsumoto Precision’s commitment to running “The Sustainable Factory” serves as an inspiration to other businesses, showcasing the potential for companies to thrive while prioritizing environmental sustainability. By embracing innovative solutions like SAP Sustainability Footprint Management, manufacturers can not only improve their own operations but also contribute to the global effort to combat climate change.

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Miramar Group Elevates CX with SAP Emarsys Smart Insight https://insidesap.asia/miramar-group-elevates-cx-with-sap-emarsys-smart-insight/ https://insidesap.asia/miramar-group-elevates-cx-with-sap-emarsys-smart-insight/#respond Fri, 26 Jan 2024 19:53:45 +0000 https://insidesap.asia/?p=13956 Miramar Group, a leading Hong Kong-based hospitality and travel conglomerate, is pioneering a shift towards a more integrated and personalized customer experience. At the heart of this transformation is the deployment of SAP Emarsys Smart Insight, a move that signifies the group’s commitment to leveraging cutting-edge technology to refine its customer engagement processes across its […]

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Miramar Group, a leading Hong Kong-based hospitality and travel conglomerate, is pioneering a shift towards a more integrated and personalized customer experience. At the heart of this transformation is the deployment of SAP Emarsys Smart Insight, a move that signifies the group’s commitment to leveraging cutting-edge technology to refine its customer engagement processes across its diverse business units.

SAP, a global leader in enterprise software, has long been at the forefront of business technology solutions. Its acquisition of Emarsys, an omnichannel customer engagement platform, marked a significant enhancement in its ability to offer advanced marketing automation, real-time personalization, and sophisticated campaign management. Emarsys’s Smart Insight module stands out as a revolutionary tool in customer intelligence, designed to automate retention marketing and maximize revenue from customer interactions.

Integrating Diverse Operations with SAP Emarsys

The Miramar Group, headquartered in Hong Kong, is a conglomerate with an expansive portfolio, including hotels, serviced apartments, property rentals, restaurants, and travel services across Hong Kong and mainland China. The complexity and diversity of its operations presented unique challenges in managing customer data and delivering a cohesive experience across all touchpoints. The Group’s decision to adopt SAP Emarsys was driven by a need to unify multiple IT systems and enhance data analysis capabilities, thereby creating a more structured and efficient approach to customer data management.

Mabel Ho, Senior Marketing Manager at Miramar Group, emphasizes the importance of a comprehensive understanding of customers as the foundation of their customer experience operations. The implementation of SAP Emarsys has equipped the Group with the tools necessary to analyze customer data effectively, allowing for more personalized communication and tailored product offerings. This approach reflects a broader trend in the industry, where personalization is increasingly data-driven.

Esmond Tong, Managing Director of SAP Hong Kong, underscores this shift, highlighting the necessity for global brands to engage customers on their own terms. By utilizing SAP Emarsys, companies like Miramar Group are not only enhancing customer engagement across all channels but also ensuring positive experiences that resonate with the modern consumer.

Leveraging Emarsys Smart Insight for In-depth Customer Understanding

Looking ahead, Miramar Group plans to fully leverage the capabilities of SAP Emarsys’s Smart Insight. This module’s AI modeling and machine learning capabilities are crucial for developing an in-depth understanding of the customer lifecycle. The solution enables the Group to categorize customers into distinct groups – such as lead, first-time buyer, active customer, defecting customer, and inactive customer – facilitating highly personalized content delivery. This strategy represents a significant leap in the Group’s ability to not only understand but also anticipate customer needs and preferences.

The adoption of SAP Emarsys Smart Insight by Miramar Group is more than just an upgrade in technology; it signifies a paradigm shift in how customer data is utilized to enhance customer experiences. As more companies in Hong Kong and globally recognize the value of data-driven strategies in customer engagement, tools like SAP Emarsys will become indispensable in achieving business success.

Miramar Group’s integration of SAP Emarsys Smart Insight marks a significant milestone in the digital transformation journey of Hong Kong’s business sector. It exemplifies how innovative technology can be harnessed to create more meaningful and personalized customer experiences, setting a benchmark for other companies aiming to thrive in the digital age.

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How Sumitomo Seika is Innovating with SAP Cloud Offering https://insidesap.asia/how-sumitomo-seika-is-innovating-with-sap-cloud-offering/ https://insidesap.asia/how-sumitomo-seika-is-innovating-with-sap-cloud-offering/#respond Fri, 15 Dec 2023 20:17:48 +0000 https://insidesap.asia/?p=13944 To maximize technological advancements and address an increasing need for efficient business operations, Sumitomo Seika Chemicals Co., Ltd. has recently taken a significant leap. Partnering with IBM Japan Co., Ltd. and SAP Japan Co., Ltd., Sumitomo Seika embarked on a transformative journey, migrating its core business system to the cloud offering RISE with SAP. This […]

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To maximize technological advancements and address an increasing need for efficient business operations, Sumitomo Seika Chemicals Co., Ltd. has recently taken a significant leap. Partnering with IBM Japan Co., Ltd. and SAP Japan Co., Ltd., Sumitomo Seika embarked on a transformative journey, migrating its core business system to the cloud offering RISE with SAP. This strategic move is not just a shift to a new platform; it’s a foundational change aimed at revitalizing and strengthening Sumitomo Seika’s business structure.

SAP’s cloud offering, particularly the SAP S/4HANA Cloud, sits at the heart of this transformation. This initiative is not merely a technical upgrade; it’s a strategic realignment with Sumitomo Seika’s visionary purpose statement: “Using our chemistry to address the challenges facing the earth and human lives.” This encompasses a commitment to sustainability and innovation, aiming to bolster the company’s corporate value sustainably.

Migrating to SAP S/4HANA Cloud: A Strategic Imperative

The decision to migrate to SAP S/4HANA Cloud was influenced by multiple factors. (InsideSAP Asia often references articles from websites in other languages to bring you as much information as possible.) Firstly, the impending maintenance deadline in 2025 for the existing SAP ERP system necessitated a proactive approach. Sumitomo Seika’s choice of SAP S/4HANA Cloud, particularly the private edition, demonstrates a strategic intent to optimize business processes across finance, accounting, production, logistics, and sales.

Secondly, Sumitomo Seika sought to modernize its system infrastructure to be agile and responsive to changing business needs. This meant not only upgrading the core system but also incorporating peripheral systems like extended warehouse management (EWM) and transportation management (TM), ensuring a comprehensive and integrated approach to business operations.

The Role of IBM Japan in the Transformation Journey

IBM Japan played a pivotal role in this transformation. By leveraging their IBM Rapid Move approach, they facilitated a rapid, repeatable, and scalable migration to SAP S/4HANA. This approach maximized the use of existing SAP system assets while paving the way for new business innovations and system integrations.

A key aspect of IBM Japan’s contribution was its expertise in change management. Recognizing the magnitude of this migration, they ensured the penetration of this new mindset right from the project’s inception. This involved a careful balance of maintaining existing processes, integrating new SAP S/4HANA functionalities, and managing the overall change in the organization.

Boosting Efficiency with SAP Cloud Offering

One of the most striking outcomes of this migration has been the significant improvement in efficiency and standardization of business processes. By automating and visualizing management information, Sumitomo Seika has not only streamlined its operations but also laid a foundation for continuous improvement and responsiveness to market changes.

In addition, the integration of Tagetik as a business management platform has been crucial. This tool has enabled Sumitomo Seika to automate the collection and processing of various management-related reports, further enhancing efficiency and standardization from an overall optimization perspective.

The journey doesn’t end with the successful migration to SAP S/4HANA Cloud. Sumitomo Seika, along with IBM Japan, continues to focus on strengthening data linkages and renewing peripheral core systems. This ongoing process of change management is integral to building a robust overall management base for Sumitomo Seika, propelling them towards further growth and innovation.

The collaboration between Sumitomo Seika, IBM Japan, and SAP Japan epitomizes a forward-thinking approach to business process modernization. It’s a testament to how strategic partnerships, powered by cutting-edge technology like SAP’s cloud offering, can drive transformation and set the stage for future success in a rapidly evolving business landscape.

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SAP Spend Connect Forum Spotlights Canon’s Digital Leap https://insidesap.asia/sap-spend-connect-forum-spotlights-canons-digital-leap/ https://insidesap.asia/sap-spend-connect-forum-spotlights-canons-digital-leap/#respond Fri, 15 Dec 2023 12:59:15 +0000 https://insidesap.asia/?p=13936 July 2023 marked a significant milestone in the field of procurement innovation, with SAP Japan hosting the “SAP Spend Connect Forum” in Tokyo. This event spotlighted the transformative steps taken by prominent companies in this domain, particularly focusing on Canon Marketing Japan’s journey toward digitalization and business reform. Canon Marketing Japan (Canon MJ) has been […]

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July 2023 marked a significant milestone in the field of procurement innovation, with SAP Japan hosting the “SAP Spend Connect Forum” in Tokyo. This event spotlighted the transformative steps taken by prominent companies in this domain, particularly focusing on Canon Marketing Japan’s journey toward digitalization and business reform.

Canon Marketing Japan (Canon MJ) has been a frontrunner in adopting digital solutions to enhance business processes. Recognizing the need for a unified and efficient approach, Canon MJ integrated SAP’s cloud-based service procurement platform, SAP Fieldglass, into its operations. (InsideSAP Asia often references articles from websites in other languages to bring you as much information as possible.) This strategic move was aimed at not only standardizing service procurement procedures across various departments but also at injecting innovation into their system.

Canon MJ, known for its prowess in IT solutions, has been steering towards a vision of becoming a “professional corporate group” that leverages ICT and human expertise to address societal and customer challenges. Central to this vision is the digital overhaul, specifically targeting the management infrastructure, with SAP Fieldglass playing a pivotal role. This platform has enabled Canon MJ to efficiently manage service procurements, ranging from dispatch contracts to more complex outsourcing agreements, thus addressing diverse business requirements.

Canon Marketing Japan Selects SAP Fieldglass

Canon MJ’s choice of SAP Fieldglass wasn’t arbitrary. Four key reasons underpinned this decision. Firstly, SAP Fieldglass stood out as a platform that effectively digitalized connections with suppliers. Secondly, its compatibility with various contract types, notably dispatch and outsourcing contracts, made it an ideal choice. Thirdly, its inherent reporting capabilities allowed end-users to generate customized reports, a significant boost for operational transparency. Lastly, SAP Fieldglass’s high compatibility with Canon MJ’s newly introduced ERP system, SAP S/4HANA, sealed the deal.

The implementation of SAP Fieldglass in Canon MJ’s SI/construction segment has yielded impressive results. A notable achievement is the reduction in service order lead times by an average of six days, a significant improvement in operational efficiency. This time reduction not only streamlines the procurement process but also positions Canon MJ to better respond to the dynamic business environment.

The adoption of SAP Fieldglass has brought about a paradigm shift towards paperless operations, eliminating traditional processes such as physical sealing and document storage. Moreover, the integration with the budget performance management system has streamlined budget management tasks, enhancing accuracy in forecasting and overall project management.

SAP Spend Connect Forum Unveils How Canon MJ Overcame Challenges

Canon MJ’s journey with SAP Fieldglass wasn’t without challenges. The end-of-month processing surges, the need to adhere to various compliance requirements, and the substantial volume of monthly contracts posed significant hurdles. Furthermore, the transition required extensive efforts to familiarize suppliers and employees with the new system, underscoring the need for robust support mechanisms, such as dedicated help desks.

Despite these challenges, Canon MJ, with SAP’s support, has successfully elevated the operation and utility of SAP Fieldglass, aligning it with its initial objectives and operational expectations.

Looking forward, Canon MJ aims to leverage the data and networks accrued through SAP Fieldglass to drive further advancements in service procurement. The focus is on expanding opportunities for departmental supplier matching, enhancing skill-based evaluations of engineers, and fostering data-driven problem-solving. Although they haven’t fully utilized the bidding functions of SAP Fieldglass yet, there’s a strong commitment to exploring these avenues to transform service procurement methods further.

Canon MJ’s experience with SAP Fieldglass is more than just a case study in digital transformation. It serves as a beacon for other companies navigating the complex landscape of service procurement and system innovation. The SAP Spend Connect Forum 2023 has highlighted Canon MJ’s journey, showcasing a successful blend of strategic vision, technological adoption, and resilience in the face of challenges.

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SAP SuccessFactors Solutions Transform Chow Tai Fook’s HR https://insidesap.asia/sap-successfactors-solutions-transform-chow-tai-fooks-hr/ https://insidesap.asia/sap-successfactors-solutions-transform-chow-tai-fooks-hr/#respond Mon, 16 Oct 2023 19:02:26 +0000 https://insidesap.asia/?p=13884 As digital transformation sweeps across various sectors, renowned jewelry retailer Chow Tai Fook Jewellery Group has tapped into the potential of SAP SuccessFactors solutions. By incorporating these tools, the company aims to revolutionize its HR operations and bolster productivity across several regions. Let’s delve deeper into the essence of this collaboration and the promise it […]

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As digital transformation sweeps across various sectors, renowned jewelry retailer Chow Tai Fook Jewellery Group has tapped into the potential of SAP SuccessFactors solutions. By incorporating these tools, the company aims to revolutionize its HR operations and bolster productivity across several regions. Let’s delve deeper into the essence of this collaboration and the promise it holds for HR’s digital era.

Before diving into Chow Tai Fook’s journey, it’s essential to understand the profound impact of SAP SuccessFactors on businesses worldwide. A cloud-based human experience management software, SAP SuccessFactors serves as a linchpin for organizations eager to transform their HR operations. The suite also encompasses a broad spectrum of HR facets – from core HR and payroll management to talent administration and workforce planning.

SAP SuccessFactors made its debut in 2001 and was swiftly integrated into the SAP family by 2012. Today, it caters to a vast global user base spanning over 200 countries. This mammoth adoption rate further echoes the suite’s commitment to fostering individualized experiences, ensuring employees remain engaged, productive, and content.

Empowering Chow Tai Fook’s HR Landscape with SAP SuccessFactors Solutions

Chow Tai Fook, headquartered in Hong Kong, isn’t merely a brand; it’s a legacy. The Group’s illustrious portfolio comprises a slew of iconic brands like CHOW TAI FOOK, CTF Watch, and HEARTS ON FIRE, resonating with its vast clientele’s tastes and preferences. With a robust omnichannel retail network, the Group has also consistently won the trust and admiration of its discerning customers.

To further its excellence, Chow Tai Fook has turned to SAP SuccessFactors for an HR overhaul:

  1. Standardized HR Processes: By leveraging SAP SuccessFactors Employee Central, Chow Tai Fook endeavors to standardize its HR procedures across all operational areas. Additionally, the tool will centralize HR data and profiles while offering intuitive self-service options. Employees can also seamlessly manage their schedules, holidays, and leaves, ensuring a smooth work experience.
  2. Insight-driven Decision Making: One of the standout features of the suite is its embedded analytics. These functionalities will also grant Chow Tai Fook a panoramic view of its organizational structure. The company can further refine its administrative efficiency and strategize workforce planning by extracting real-time insights.
  3. Navigating Regulatory Labyrinths: Compliance is a persistent challenge for global businesses. However, SAP SuccessFactors Employee Central comes armed with updated compliance tools, enabling Chow Tai Fook to adapt to local business regulations effortlessly.
  4. Revolutionizing Recruitment: SAP SuccessFactors Recruiting promises to overhaul Chow Tai Fook’s talent acquisition process. From mass recruiting to executive search, this tool will harness AI and ATS technologies to ensure the company attracts and retains the best talent.

Theresa Lui, the Chief People Officer of Chow Tai Fook Jewellery Group, underscores the company’s dedication to fostering a people-centric culture. By leveraging SAP SuccessFactors, the company hopes to unlock a new dimension in HR operations centered around streamlined processes, optimal recruitment strategies, and data-driven decision-making. The overarching goal? Empowering its workforce and ensuring Chow Tai Fook remains agile and adaptive to future growth trajectories.

In the words of Esmond Tong, Managing Director at SAP Hong Kong, the contemporary corporate ecosystem is emphasizing enhancing the employee experience. With digital tools like SAP SuccessFactors at the helm, businesses can cultivate an environment where employees feel more connected and motivated. The collaboration between SAP and Chow Tai Fook exemplifies this paradigm shift, marking a significant stride towards enriching employee performance and satisfaction.

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