Sinar Mas, a leading Indonesian conglomerate, has selected RISE with SAP to drive operational efficiencies and leverage the latest innovations, including Business AI. This strategic decision highlights the RISE with SAP benefits that companies can harness to streamline their operations, boost agility, and future-proof their organizations in the rapidly evolving business landscape.
Sinar Mas, one of SAP’s first customers in Indonesia, is taking a phased approach to its digital transformation. Initially, five of its businesses will migrate to the cloud with RISE with SAP, a comprehensive business transformation offering that includes cloud solutions, infrastructure, and services. By moving from an on-premise system to SAP S/4HANA Cloud, Sinar Mas aims to create a clean digital core that will enable faster innovation, improved scalability, and enhanced agility.
Franky Widjaja, Chairman and CEO of Sinar Mas Agribusiness & Food and Golden Agri-Resources, emphasized the importance of adaptability in today’s rapidly changing business environment. He stated that the move to the cloud, facilitated by their long-term partner SAP, will not only help Sinar Mas navigate future challenges but also position them to leverage emerging technologies like AI while contributing to Indonesia’s economic growth.
Harnessing the Power of Business AI for Enhanced Decision-Making
One of the key RISE with SAP benefits that Sinar Mas seeks to capitalize on is the integration of Business AI into their core business processes. SAP Business AI, built into the SAP applications powering critical business functions, offers a range of AI innovations developed using extensive industry-specific data and deep process knowledge. By leveraging these AI capabilities, Sinar Mas aims to gain valuable insights, optimize decision-making, and drive operational efficiency across its diverse business portfolio.
Jesslyne Widjaja, Executive Director-Strategy & People at Golden Agri-Resources, highlighted the significance of accurate and high-quality data in enabling Sinar Mas to integrate and streamline its operations effectively. The transition to SAP’s Cloud ERP will provide a holistic view of their data, empowering them to adapt better to changes impacting the various industries they operate in.
Scott Russell, Chief Revenue Officer and a member of the Executive Board of SAP SE, commended Sinar Mas’s strategic decision to adopt RISE with SAP, citing it as a prime example of how leading Asian companies are leveraging the cloud to build resilience and agility in today’s dynamic market. He expressed confidence that the integration of Business AI into Sinar Mas’s core business processes will propel their growth and innovation to new heights.
Embrace RISE with SAP Benefits for Digital Transformation
Verena Siow, President and Managing Director of SAP South East Asia, highlighted the long-standing partnership between SAP and Sinar Mas, spanning 28 years. She praised Sinar Mas’s forward-thinking approach and its consistent focus on future growth and scalability. Siow believes that the move to the cloud with RISE with SAP will future-proof Sinar Mas’s organization, enabling them to better serve their customers and continue contributing to Indonesia’s national economy.
Sinar Mas’s strategic decision to embrace RISE with SAP benefits underscores the growing importance of digital transformation in today’s business landscape. By leveraging the cloud and AI capabilities offered by SAP, Sinar Mas is positioning itself to drive operational efficiencies, foster innovation, and adapt to the evolving needs of its customers. As more companies recognize the value of cloud-based solutions and AI-driven insights, the adoption of RISE with SAP is expected to gain momentum, enabling organizations to build resilience, agility, and competitive advantage in the face of ever-changing market dynamics.
