New SAP MD Leads Indochina into a Future of Digital Excellence


The helm of SAP Indochina is now in the hands of Kulwipa Piyawattanametha as the new SAP Managing Director (SAP MD), bringing a wealth of experience and a fervent desire to navigate through the digital waves towards a sustainable future.

Embarking on a journey through the expanse of SAP Indochina necessitates a thorough exploration of its rich history and the pivotal leadership roles that have sculpted its journey through times. SAP Indochina, a vital subset of SAP Southeast Asia (SEA), has persistently been a forerunner in steering digital transformation across several emerging nations, including Thailand, Cambodia, Laos, and Bhutan. The onus of fortifying organizations for sustainable triumph has perennially fallen onto the shoulders of its leadership, embodying visionaries who have striven to stitch technology and sustainability into the fabric of organizational structures and national agendas.

One cannot discuss SAP Indochina without highlighting the contributions of past leaders such as Atul Tuli, who assumed the Managing Director role in March 2021. Atul, with his rich tapestry of expertise and a keen eye for customer experience nuances, was tasked with overseeing the comprehensive performance of numerous countries, ensuring the seamlessness of their digital transformation journey, and facilitating the deployment and adoption of advanced technological solutions.

Indochina’s Dawn of a New Era Under SAP MD Kulwipa Piyawattanametha

Recently, SAP SEA ushered in a new chapter by announcing the appointment of Kulwipa Kulwipa Piyawattanametha as the Managing Director of SAP Indochina. Verena Siow, the President and Managing Director of SAP SEA, communicates a strong sense of confidence and pride in having Kulwipa, a seasoned professional with more than two decades of extensive experience in the IT industry, join the leadership team. Siow appreciates the depth of industry knowledge and business transformation expertise that Kulwipa brings, viewing her as a vital catalyst to expedite the adoption of digital technologies to future-proof businesses across Indochina.

Kulwipa Piyawattanametha, a Bangkok resident and a computer science master’s degree holder from the University of Southern California, commenced her SAP voyage back in 2007 and has ever since garnered invaluable experiences across sales, consulting, business development, solution support, and engineering. Not just limiting herself to the IT domain, her leadership journey is an amalgamation of managing multifaceted teams and overseeing SAP Enterprise customers, not only in the local confines but also extending to the United States and Southeast Asia.

For Kulwipa Piyawattanametha, customer success isn’t merely an organizational goal but a personal passion. Her emphasis on enabling customers to achieve tangible business outcomes and optimal experiences underlines her strategy for addressing business needs with palpable technology, best practices, and processes. Furthermore, Kulwipa Piyawattanametha cherishes the power of people within an organization and advocates for the promotion of diversity, female leaders, and young talent in the workforce. Her leadership philosophy revolves around leading by example, navigating towards aspirational objectives, and coaching team members to unleash their utmost potential.

Kulwipa Piyawattanametha finds herself stepping into a crucial role at a juncture where digital technologies such as cloud and AI are pivotal in assisting Indochina in attaining its digital economy ambitions. Her outlook towards her new role reflects a keen anticipation to foster close collaborations with customers, partners, and communities, aiming to steer the economy towards a more sustainable and inclusive future.

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