The newly appointed SAP Malaysia Sdn Bhd intends to continue the momentum of the tech giant’s cloud growth in the country and spearhead local customers’ journey to becoming intelligent, sustainable enterprises.
A new leader to take the helm of SAP Malaysia has been announced today by German software multinational SAP. Saqib Sabah, former Chief Operating Officer of SAP Pakistan, is taking the Managing Director role in SAP Malaysia Sdn Bhd to further drive digital transformation in line with the accelerating cloud adoption and digital economy in the country.
Sabah’s new role follows after SAP’s consecutive leadership announcements in the past weeks anchored on helping the organization, its partners, and customers thrive in the new era– from the nomination of Punit Renjen as a new member of the Supervisory Board and as the designated successor to the current Chairman, Professor Dr. Hasso Plattner, to the appointment of Ryan Poggi as Managing Director of SAP UK & Ireland. In the latter part of 2022, several SAP leaders were also given new roles including the appointment of Dr. Carl Jones as SAP Concur South East Asia (SEA) Managing Director, Rudy Abrahams as Managing Director of SAP Philippines, Dominik Asam as the new SAP Chief Financial Officer (CFO) and SAP Executive Board Member, replacing Luka Mucic, and Lloyd Adams as SAP North America President.
New MD to Continue on the Commitment of SAP Malaysia Sdn Bhd
In July 2022, a national strategic initiative to accelerate the growth of the country’s digital economy for the benefit of Keluarga Malaysia (Malaysian Family) was launched by Prime Minister YAB Datuk Seri Ismail Sabri bin Yaakob. Dubbed Malaysia Digital, the initiative is driven by the Ministry of Communications and Multimedia (K-KOMM) through Malaysia Digital Economy Corporation (MDEC). The latest initiative aims to attract and encourage companies, talents, and investment to boost local businesses and bring the Rakyat (citizens) as a key player in the global digital economy.
Through the years, SAP Malaysia has been one of the technology companies supporting the nation’s digital transformation efforts, especially for the SMEs. Most recently, the enterprise software company forged a strategic alliance with leading digital transformation solutions firm UST and another global tech corporation Intel to launch a Customer Experience hub leveraging a local UST Innovation Lab to develop custom-built, innovative solutions for Malaysian enterprises in the Industry 4.0 era. Currently, SAP Malaysia caters to about 1500 customers from across 25 industries, including Petroliam Nasional Berhad (Petronas), Johor Corporation, and PXL Marketing Sdn Bhd which have adopted the RISE with SAP offering
Now, under the new MD Sabah, SAP Malaysia is determined to continue its support to the country’s advancing digital economy and national transformation objectives according to Verena Siow, President and Managing Director, SAP South East Asia. She said:
“As one of the market leaders in enterprise application software, SAP is committed to help empower our customers and partners to become sustainable, intelligent, and networked enterprises to run at their best. We are proud to have Saqib join us in SAP Malaysia to contribute to driving sustainable success in the cloud, meaningful change, and digital inclusivity to aid in spurring the goal for national competitiveness for all Malaysians.”
Commenting on the country’s progress, Sabah shared:
“I am extremely passionate about Malaysia’s growth and am a firm believer that technology is one of the keys for Malaysia to realize its aspirations of becoming a high-income nation.”
“During and post-pandemic, it has been demonstrated how critical digital technologies are, such as cloud and artificial intelligence (AI), for business continuity and to thrive amid uncertain times. In Malaysia, we have seen more businesses adopting cloud technologies to remain competitive and ensure that they adhere to the demands of their end-user customers,” he added.
Sabah also expressed appreciation of the government’s national strategy, Malaysia Digital.
As the new MD of SAP Malaysia, Sabah will lead the company in enabling Malaysian organizations and communities to embark on today’s pressing challenges, including business transformation in the cloud, creating a resilient supply chain network, and driving a sustainable future.
