SAP Executives Take on New Roles in APJ


The leading global enterprise software company recently announced that several SAP executives in the Asia Pacific and Japan (APJ) region have taken on new roles. These organizational changes were implemented to enhance SAP’s presence in the APJ area, as well as drive growth across this important geographical region.

According to the press release, the newly appointed SAP executives bring with them a wealth of industry experience and expertise, which will help solidify the tech giant’s position in APJ as a leader in enterprise software solutions. In particular, these appointments are expected to support innovation and collaboration between SAP customers and partners throughout the region. Additionally, they will provide strategic direction for sales operations and customer engagement initiatives designed to increase revenue opportunities throughout APJ.

Peter Moore will be taking on the role of Head of Enterprise Cloud at SAP APJ; Sushant Jain is assuming responsibility as Head of Spend Management at SAP APJ; and Liher Urbizu has been named Chief Operating Officer for the same region. This trio brings an abundance of experience and knowledge to bolster SAP’s presence in the Asia Pacific and Japan area.

Accelerating Growth with SAP Executives

For the past decade, Moore has held multiple positions within SAP and is now at the helm of Enterprise Cloud APJ. This newly-constructed organization encompasses RISE with SAP S/4 HANA Cloud, SAP Business Technology Platform, and SAP Customer Experience companies. This amalgamation will allow customers and partners to reap greater value from their engagement with the German tech giant as it continues to rapidly progress its cloud transformation journey.

Meanwhile, Jain also has an extensive career at SAP, having served in a variety of positions over the last 11 years. Now, as Head of Spend Management APJ (Asia Pacific and Japan), Jain is looking to combine the Intelligent Spend Business Network (ISBN) and SAP Concur organizations to provide customers with a more reliable, resilient, and sustainable cloud-first networked enterprise resource planning (ERP) solution. This integration will allow customers to benefit from increased transparency when it comes to their business operations.

Reporting to SAP APJ President Paul Marriott, Moore and Jain have recently joined Angela Colantuono who was appointed Head of Human Experience Management APJ in July last year. They will be leading an integrated organization that spans across SAP’s most successful lines of business. Together they are tasked with driving the growth of the company while providing a human-centric focus on customer experience throughout the entire region.

Expanding the SAP Business in APJ

On the other hand, Urbizu has been appointed to the position of Chief Operating Officer for APJ, based in Singapore. He brings a wealth of experience to this role, having previously served as Global Head of Partner Success Services for SAP. In this capacity, he will oversee all aspects of operations in the Asia-Pacific region and support the organization’s strategic objectives. With his expertise and knowledge, Liher is well-placed to help guide APJ towards success in the future.

For more than two decades, Urbizu has been an integral part of the SAP landscape. During his career, he has held a variety of positions in places such as India, Japan, Thailand, and Singapore. His experience with SAP solutions has enabled him to gain insights into how they can be applied in various contexts and geographic locations. As Chief Operating Officer, Urbizu will assume the responsibility of leading a regional team with the intention to successfully carry out strategy across APJ, while keeping an uncompromising emphasis on giving customers and partners a lasting benefit.

Commenting on the significant milestone for SAP APJ, Marriott stated that customers seek for high-value, streamlined, and simplified engagement and that it is crucial that the company continues to transform to fulfill this requirement. He further added:

“The expertise and absolute commitment to customer success that Peter, Sushant, Angela, and Liher bring to their leadership positions is extraordinary. This strategic focus advances SAP’s commitment to empowering Asia’s sustainable future, driving our customers’ business agility, flexibility, and innovation to support growth in a highly competitive market.”

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