According to Statista, by 2022, the global customer relationship management (CRM) software market is forecasted to reach US$29.77 billion, a projected increase of more than US$2.5 billion from 2017.
Before September 2019 ended, NTT Data Asia Pacific has wholly acquired Bangkok CRM expert and prominent system integrator Locus Telecommunications. The acquisition is intended for NTT Data, a leading IT service provider and the parent company of NTT DATA Asia Pacific, to enhance its market position in Thailand while strengthening its capabilities in customer relationship management (CRM), customer experience (CX) and analytics solutions.
Ken Tsuchihashi, President and CEO of Asia Pacific, NTT Data has shared that the company is thrilled and welcomes the talented Locus team to NTT Data. He expressed:
“I’m confident that they will accelerate our ability to support customers in their digital transformation journeys. Through collaboration with Locus and other NTT group entities, we expect to become a top provider of IT solutions and services in Thailand within a few years.”
Headquartered in Bangkok, Locus is a leading provider of systems integration (SI) services in the country with expertise in digital-enablement solutions for CRM/CX, loyalty program management, business intelligence, data analytics solutions, and enterprise mobility. Since 1999, the consulting firm with around 150 IT consultants has successfully served more than 100 clients across various industries such as banking, insurance, telecommunication, retail, healthcare, manufacturing, and utilities.
NTT Data President Tsuchihashi stated that the company would like to “create opportunities” with Locus’ market, cross-selling cross-selling to customers in fields such as banking, insurance, manufacturing, retail, and utilities. This is on top of the goal of accelerating the firm’s digital consulting and delivery capabilities in Thailand.
Andrew Yim, CEO of Locus, said:
“Access to NTT Data’s depth and breadth of service offerings and innovative global technologies will enable Locus to evolve from a niche player into a more comprehensive business solutions provider.” He added:
“NTT Data will both strengthen our core business and help us accelerate our expansion into big data, artificial intelligence and enterprise resource planning practices.”
NTT DATA is positioned as a Leader in the Gartner Magic Quadrant for CRM and CX Implementation Services worldwide and a Challenger for Data and Analytics Service Providers worldwide in a recent Gartner report.
Now with the Locus’ expertise and solutions, NTT DATA becomes a stronger partner in helping its customers through their digital transformation journey with enhanced digital capabilities and services.
NTT Data has been ramping up its presence in Thailand with its recent acquisitions including those of its subsidiaries.
Just this July, itelligence AG, Global SAP specialist and part of the global NTT Data group, acquired ISS Consulting. As one of the leading SAP consulting firms across Thailand, ISS Consulting focuses on manufacturing, automotive, retail, and food and beverage industry sectors employing around 250 people. The company specializes in S/4HANA, C/4HANA, SAP SuccessFactors and SAP Ariba, in addition to SAP HANA Cloud, SAP Business By Design and help desk support.