SAP and Microsoft Partnership Reaches Thailand

SAP and Microsoft Partnership Reaches Thailand

SAP and Microsoft partnership has been harnessed back in 2017 when the tech giants’ CEOs Bill McDermott (former SAP CEO) and Satya Nadella announced the further integration of their cloud offerings with SAP HANA Enterprise Cloud to be offered on Microsoft Azure, allowing customers to run the suite in a secure, managed cloud. 

After entering an extensive three-year deal to accelerate customer adoption of SAP S/4HANA and SAP Cloud Platform on Microsoft Azure late last year, SAP and Microsoft partnership will inevitably be felt globally. Just recently, SAP Thailand and Microsoft Thailand have partnered to deliver superior SAP ecosystem experience on Microsoft Azure.

To help SAP customers innovate faster with agile infrastructure to support dynamic business despite the global pandemic, SAP and Microsoft leverage the Microsoft Azure cloud platform to facilitate customers’ smoother transition to SAP S/4HANA. Customers would be able to quicken their digital transformation and run the business accordingly in the New Normal with first-class tools and platforms that support effective and efficient management of business assets and operations. 

Verena Siow, Managing Director of SAP Indochina, said:

“Our work with Microsoft makes the migration journey to S/4HANA much easier with a more agile deployment process that fully leverage the capabilities of Microsoft’s cloud infrastructure. We are very excited to deliver an even better experience for customers in Thailand through strategic and partnership network alignments with Microsoft, ultimately giving customers simpler and more convenient ways to order, deploy, maintain, and learn to master SAP solutions on Azure.”

Project “Embrace” on Microsoft Azure

Project “Embrace”, a joint global initiative to simplify and modernise the customers’ journey to the cloud, carries over in Thailand. SAP and Microsoft’s extensive go-to-market partnership in the country covers every stage of a customer’s transition to the cloud, from conceptualization to sales. Consequently, it will accelerate the adoption and innovation of joint innovations from the tech giants and at the same time bring optimal business results to customers. 

Through project “Embrace”, SAP and Microsoft, with a global network of system integrators, offer holistic bundles with unified reference architectures, road maps and market-approved journeys for customer’s seamless transition to the cloud. To ensure smoother migration of SAP ERP and SAP S/4HANA customers from on-premises to the public cloud, Microsoft will re-sell components of SAP Cloud Platform together with Azure. 

The collaboration is also anticipated to work on future deployment and migration of existing direct SAP HANA Enterprise Cloud customers leveraging hyperscaler infrastructure. However, SAP continues with its longstanding policy of supporting choice for those customers who request alternatives based on business requirements.

In essence, project “Embrace” provides customers with:

  • A simplified move from on-premise editions of SAP ERP to SAP S/4HANA for customers with integrated product and industry solutions through industry market bundles.
  • Collaborative support model for simplified resolution through a combined support model for Azure and SAP Cloud Platform
  • Jointly developed market journeys to support customer needs with the help of SAP and Microsoft system integrator partners.

SAP on Azure Kickstarter Program

In the same vein, SAP on Azure Kickstarter Program taps new customers looking to explore an SAP implementation on Azure to enter a pilot deployment phase at zero cost.

Dhanawat Suthumpun, Managing Director, Microsoft Thailand stated:

“SAP and Microsoft’s partnership has brought together our capabilities at all levels – from the senior leadership to engineering experts and support teams – to take the SAP experience to the next level on Azure.” 

“Through the Kickstarter Program, we are offering businesses a chance to experience the class-leading performance and capabilities of SAP solutions together with powerful, dynamic infrastructure on Azure in a trial phase with no initial investment, allowing them to discover new ways to operate at optimal efficiency with the flexibility to handle everything from major downtimes to peak demand,” Suthumpun added.

Mike Chan, General Manager for Cloud and Enterprise, Microsoft Asia Pacific, shared: 

“With joint support and dedicated engineering capabilities from SAP and Microsoft, we are able to offer the best SAP experience on Azure with simpler ways to try and acquire new solutions, faster and more convenient deployment, and less turnaround time for support requests.”

“We are also able to provide blueprints that make it easier to achieve an optimal deployment of SAP apps on Azure with reference architecture specifically for each industry – such as finance, oil, and gas, retail, or healthcare – and full compliance with industrial and regulatory standards in these fields,” he detailed.

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