Since the year 2017, big tech companies have been encouraging Thailand to take advantage of the cloud in leveraging its technology edge. This year, Thailand steps up in welcoming new technologies as more organisations warmly embrace the coming of one of the most sought after technologies.
SAP gained a stable footing in the tech industry in Thailand with support from some of the leading SAP specialists in the country. These companies specialise in various industries such as automotive, food and beverage, manufacturing and retail industries and are experts in S/4 HANA, C/4 HANA, SAP SuccessFactors and SAP Ariba.
Cloud Specialists in Thailand
A number of local and global tech companies that specialise in assisting organisations in their transition to the cloud are establishing and strengthening their partnerships with SAP.
An example of these companies includes NTT Data, NTT’s publicly traded tech provider, which acquired the leading SAP specialist in Thailand last year. In 2019, they acquired Locus Telecommunication, a CRM expert and prominent system integrator based in Bangkok.
Sutas Kongdumrongkiat, the CEO of Thailand at NTT appointed during the last quarter of 2019, shared how cloud services on SAP platforms see an increasing demand not only in Thailand but also across Southeast Asia. At present, Thailand contributes up to 24 per cent of the global total SAP usage.
Kongdumrongkiat said that a total market size estimating to US$ 27.1 million is achievable by the year 2023. The figures he shared included Thailand’s which shows a compound annual growth rate of 7.4 per cent which is US$ 16.4 million higher than in 2016.
“We forecast that more than 50 per cent (of enterprise organisations) will move to the cloud in Thailand over the next few years.”
Another example is Azure Computers who signed a value added reseller (VAR) partnership with SAP in May 2019 to help address the challenges related to demand and supply in the manufacturing industry. They assisted in bringing the SAP S/4 HANA solution to the market for both on premise on on the cloud.
In its press release on the partnership, Azure Computers shared that one of the reasons for pursuing the development in Thailand is because there are available quality infrastructure and experienced SAP consultants at reasonable rates. The capacity to establish self-sustainable business from the domestic market of Thailand is also identified as another reason.
Deepening relationship with SAP
Tech companies continue to build and deepen its partnership with SAP — a leading factor pointed out by Google Cloud’s regional director for Southeast Asia, Tim Synan.
In an interview with Channel Asia, Synan shared Google’s excitement for its collaboration with SAP in the Southeast Asian region. He pointed out how global system integrators like Accenture and Deloitte, both known SAP partners, are reporting milestones through SAP and Google Cloud across countries such as Indonesia, Malaysia, Singapore, and Thailand.
SAP, along with its partners, continuously works to respond to the demand for cloud and other digital transformation across the Asia Pacific region by increasing its focus on the channel this year.