GROW with SAP: ERP Solution for SMEs


The latest SAP ERP solution designed for midsize companies, GROW with SAP, includes products, best-practice support, adoption acceleration services, a global partner ecosystem, and learning opportunities to help customers use SAP S/4HANA Cloud, public edition with speed, predictability, and continuous innovation.

Enterprise software giant SAP unveiled its newest modern cloud ERP specifically designed for mid-market organizations, a little over two years since the launch of RISE with SAP offering that garnered massive adoption by global companies and accelerated SAP’s pivot to the cloud. Dubbed GROW with SAP, the ready-to-run cloud ERP harnesses the tech multinational’s in-depth industry knowledge based on decades of experience and the power of advanced cloud technology to help midsize companies drive innovation and improve business agility. 

Verena Siow, president and managing director of SAP Southeast Asia, shared during the launch of GROW with SAP held in Phuket, Thailand that since the pandemic, small and midsize enterprises (SMEs) have shown marked uptake of the SAP cloud portfolio. The German company is ensuring that the SMEs, which take a big chunk (80%) of SAP customers in the region, are empowered to keep pace with the rapidly changing digital economy. 

“Digital has become the forefront for companies to survive and continue running their operations,” commented Siow. “We see huge interest from SMEs because they can’t rely on Excel and custom apps anymore. That’s why we launched Grow with SAP to help them run faster, be more agile, and deploy cloud ERP more easily.”

Modern SAP ERP Solution for SMEs

GROW with SAP enables midmarket companies seamlessly move to SAP S/4HANA Cloud, public edition, with confidence in optimizing industry best practices, supporting ready-to-go and pre-configured processes to drive business growth and innovation. In addition, the new ERP solution enables midsize enterprises to engage with customers and get support from SAP’s global partner ecosystem. 

As a true exemplar of innovation and collaborative alliances, SAP is partnering with Thailand’s I AM Consulting and Delaware to drive the GROW with SAP offering in Southeast Asia. 

“The biggest advantage of S/4 HANA public cloud is that you can start with a limited scope at a very fast pace of six to eight weeks, so the entry point is quite easy,“ said Christophe Derdeyn, partner and director of Delaware’s Singapore and international business. “And from an internal operations perspective, you will need an implementation provider like us, but once you go live in the initial phase, you don’t need to have a big IT team. Over time, you can adopt new functionalities and evolve the platform as you grow as an organization.”

SAP’s chief partner officer in Southeast Asia, Vipin Chandran, explained the significant role of SAP partners in the successful adoption of GROW with SAP in the region that will ultimately help SMEs embark on business transformation with faster deployment and ROI despite the lack of in-house IT support. Down the line, SAP will tap the Cambodia, Myanmar, Nepal, and Bhutan markets along with regional cities such as Surabaya in Indonesia and Danang in Vietnam. 

According to Siow, early adopters of GROW with SAP could be new customers with greenfield implementations of S/4 HANA Cloud, with financial transformation as a key priority followed by other capabilities such as supply chain management. One of the pioneer customers of the GROW program is Singapore’s Temasek Public Resilience Infectious Disease Emergency (T-Pride) fund, which was established at the height of the COVID-19 pandemic.

“By moving to the cloud and leveraging Grow with SAP as our digital core, we are able to enhance the way we operate with greater governance and visibility while continuing to deliver on our mission,” stated Judy Hoie, CEO of T-Pride.

GROW with SAP Features

Here are some features and benefits of the GROW with SAP offering:

  • Includes packaged activation services for SAP S/4HANA Cloud, public edition, with experts to support ready-to-run processes to speed deployment timeline and improve time-to-value
  • Being a Software as a Service (SaaS) offering, companies can move to the cloud at a predictable cost and time frame
  • Includes the SAP Activate process, utilizing an innovation-as-a-service methodology that offers self-service tools to help enterprises choose capabilities that are tailor-made according to their needs
  • Includes SAP Business Technology Platform that features SAP Build, allowing both experienced coders and citizen developers to build applications and business sites rapidly as well as automate processes without coding
  • Offers Access to SAP Learning portfolio and SAP Community

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