EY Malaysia Deploys SAP Customer Experience Solutions for Medical Logistics

EY Malaysia Deploys SAP Customer Experience Solutions for Medical Logistics

EY Malaysia echoes the global professional services firm Ernst & Young’s initiatives in battling COVID-19, this time for an efficient medical supplies logistics solution within the country.

Back in March, WHO had warned that COVID-19 is not just another flu outbreak. The pandemic that originated from China has put tremendous pressure on every nation’s health system as well as the supply chain. Many countries around the world are experiencing a shortage of personal protective gear like masks, gloves, and gowns to protect the frontliners treating infected patients. 

In Malaysia, recognising the impending need to provide a logistics solution for the medical supplies needed to combat COVID-19, EY Malaysia has deployed SAP Customer Experience solutions including SAP Sales & Service Cloud (aka C4C) for government-linked companies (GLC) and the government-linked investment companies disaster response network (GDRN).

The application’s focus is to provide optimum logistical support and response to organisations working to assist the Ministry of Health (MoH) supply ventilators and protective equipment to hospitals as well as other health-related organisations under its wings. Through an integrated platform, the SAP application is also capable of channelling pledges from institutions and individuals looking to contribute hospital-related items.

EY Malaysia and SAP’s initiatives in tackling COVID-19 supply chain challenges were commended by Shahira Ahmed Bazari, Managing Director of Yayasan Hasanah, an impact-based foundation striving to create real and lasting positive social and environmental changes for Malaysia. Shahira said: 

“We are heartened by the support extended by organisations such as EY and SAP that have helped the GDRN-led effort to improve our relief and support for MoH and other humanitarian assistance in a coordinated and streamlined manner. “

“We are confident that this collaborative spirit and collective effort within the private sector will continue to have a meaningful impact on the overall effort against COVID-19,” added the Managing Director.

Sang Hoe Chow, EY ASEAN and Malaysia Advisory Managing Partner, expressed that, more than ever, the country’s healthcare frontliners need to be well-equipped and supported as they protect and save lives of their countrymen. He said:

“We believe that the SAP application as implemented by EY Malaysia will contribute greatly towards better coordinating the needs of the various government hospitals and facilities, including the distribution of personal protective equipment (PPE) such as masks and gloves,”

On the same note, Hong Kok Cheong, SAP Malaysia Managing Director, said that the key to a seamless supply chain is intelligence and integration. He said that the German ERP company is pleased to be providing its technologies to drive efficiency and effectiveness in facilitating better healthcare services.

On a global level, EY teamed up with SAP and Qualtrics to aid government and public health organisations worldwide by providing intelligent digital solutions to combat the pandemic. Together, they designed a comprehensive set of custom SAP and Qualtrics solutions made available in over 90 countries worldwide, including across the Asia Pacific, and can be applied in eight different languages through EY implementation and enablement services.

In a joint statement, the organisations said:

“Governments around the world are having to act quickly and decisively as they lead their citizens through uncertain times. These solutions and services help governments quickly interact with their citizens at scale by providing a means of collecting and analyzing data in real-time. This allows them to take immediate action amid an ever-changing situation and bring immense benefit to their citizens during the current crisis.”

The COVID-19 tools and resources available for governments are:

  • Qualtrics COVID-19 Pre-Screening and Routing
  • Qualtrics COVID-19 Dynamic Call Center Script
  • Qualtrics COVID-19 Dynamic Call Center Script
  • Critical Care Protocol Solution

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