NTUC FairPrice, Singapore’s largest grocery retailer, has implemented SAP solutions across its 300 supermarkets, hypermarkets, and convenience stores, to enable innovation and targeted marketing for individual customers.
According to a report in Networks Asia, the retail chain were previously using Oracle before SAP solutions.
NTUC FairPrice deputy director Zhang Yan said that in the past, the company’s main business challenge was the need to improve the integration of financial and retail systems with a solid data volume management strategy, improve system performance, and implement a more robust infrastructure, including a hardware refresh and a new data centre environment.
The company also needed a business intelligence system upgrade to enable real-time queries and analytics, to support its online and click and connect shopping options.
NTUC FairPrice implemented SAP Business Warehouse on SAP HANA, SAP FICO, SAP Process Orchestration, SAP Enterprise Portal, SAP Enterprise Support Value Maps for SAP HANA, SAP Enterprise Support Academy Program, and SAP Solution Manager.
Yan said the implementation had a positive impact on the business through a decrease in the average runtime of the daily sales reports from 30 minutes to less than 10 seconds, and optimisation of the sales process. Other benefits included real-time insights into merchandising, run times for daily sales reports accelerated by more than 99 per cent, enhanced store operations and modernised finance processes.
NTUC FairPrice also plans to implement another three phases in the next few years, including building a Unified Data Plaform (through the SAP Customer Activity Repository and Sales Insights) built on SAP HANA, expected to result in increased operations agility, leading to better staff productivity and improved customer engagement and analytics.
Other phases will include a focus on leveraging customer analytics and big data for the Fairprice Personalised Shopping mobile app, using NTUC’s LinkPoints Database.