SAP Commerce Cloud Boosts Hong Kong E-Commerce

SAP Commerce Cloud Boosts Hong Kong E-Commerce

SAP Commerce Cloud supports all go-to-market models such as retail, direct to consumer (B2C), indirect via distributors or resellers (B2B2C), and selling to organisations (B2B).

SAP Hong Kong has been finding applicable solutions to mitigate the impact of the COVID-19 global pandemic in Hong Kong to ensure businesses still run best. In the retail industry, today more than ever, much less foot traffic has forced companies including brick and mortar retailers to shift and rely on digital retail platforms to reach and cater to customers.

Now that there is a surge in online commerce, SAP Hong Kong is able to help local companies shift to digital commerce through SAP Commerce Cloud. As part of the SAP Customer Experience solutions, SAP Commerce Cloud helps companies create a personalised shopping experience for their customers. 

Fabian Padilla Crisol, Managing Director at SAP Hong Kong said:

“People movement around Hong Kong and foot traffic to shopping hubs have slowed down significantly since the outbreak of COVID-19.”

“It has quickly become essential for companies to optimise and expand online retail operations through e-commerce channels. SAP Commerce Cloud is a complete solution that supports companies to tackle business and operational challenges. Its flexibility and scalability help them launch and improve online business, and fast deployment makes our customers well-positioned to capture opportunities,” he added.

SAP Commerce Cloud, which is supported by omnichannel capabilities and a data centre in Hong Kong, enables optimisation of online retail operations and scalability of a business. It is a single commerce solution that offers comprehensive e-commerce experience with end-to-end commerce processes. The platform uses a type system to organise data such as product information, customer data, addresses or orders making the customer experience seamless.

SAP Commerce Cloud has prebuilt integrations with SAP S/4HANA, SAP ERP, SAP C/4HANA, and other SAP applications.

A number of major retailers in Hong Kong are utilising SAP’s e-commerce solutions to help them engage with customers while creating a meaningful and consistent shopping experience. Here are some of the companies that leverage the capabilities of SAP Commerce Cloud:

Asia Miles, Asia’s travel and lifestyle rewards programme, has enhanced its Lifestyle Award Redemption platform. Powered by SAP Commerce Cloud, the platform provides its members with a smarter and more rewarding online shopping experience. Now enhanced and made user-friendly, it gives members much flexibility when redeeming lifestyle products and experiences from their Miles.

The largest 24-hour online shopping mall in Hong Kong, HKTVMall, provides a comprehensive online shopping experience to its thousands of customers by leveraging SAP’s commerce solution. Aside from connecting and integrating HKTVmall’s commercial channels, handling content, catalogs, and order, the SAP solution also provides customer-facing search functionality and integrates with HKTVmall’s backend ordering and transaction systems. 

Foodwise, Hong Kong’s first top online supermarket committed to improving the health and wellbeing of its customers, utilises an e-commerce platform powered by SAP across its citywide seven-store operations. Now, Foodwise offers a personalised digital customer experience that integrates digital and physical customer touchpoints onto a single platform. The platform powers an omnichannel storefront with search and navigation, recommendations, shopping cart, wish list and checkout functions, and product content management.

SAP’s innovative approach to modern commerce has made it a Leader in Gartner Magic Quadrant for Digital Commerce for the fifth consecutive time last August 2019.

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