The roll out of Qualtrics EX management solution to NTT Group’s 150,000 employees in Japan is a major initiative that will help the company to improve its employee engagement and productivity levels.
When it comes to developing internal and external relationships, Utah-based experience management (EX) solutions provider Qualtrics has noticed a rise in demand for XM technologies in Japan. With this, the SAP-owned company has announced plans to open a new data center in the country to assist Japanese businesses and government agencies in their pursuit of improved experiences for customers, employees, partners, as well as the brands and products they represent.
Qualtrics has proven crucial in the success of Japanese businesses in improving customer retention and acquisition rates, as well as enhancing talent management. With the data center in the country, the company will be able to better assist enterprises and government organizations in meeting data sovereignty and security standards.
As part of its ongoing efforts to support Japanese enterprises, Qualtrics has announced that NTT Group is the latest corporation to adopt its EX management solution. The NTT Group is a global telecommunications operator with headquarters in Chiyoda City, Tokyo — providing fixed-line and mobile telephone services, internet access, and data communications around the world. By adopting the Qualtrics EX solution called Qualtrics EmployeeXM, the NTT Group will be able to collect and analyze data on employee satisfaction in order to improve the work environment and support its workforce. (InsideSAP Asia often references articles from websites in other languages to bring you as much information as possible.)
Adapting to upcoming changes in the business landscape, including the acceleration of digital transformation (DX), NTT Group changed its medium-term management plan called “Your Value Partner 2025” in September 2021. Implementing a new management style that emphasizes remote work is one such adjustment taken by the company.
In order to speed up the process of actively promoting diverse human resources, NTT Group has also established new targets for the percentage of mid-career hiring and the percentage of women appointed to managerial and executive roles. According to the company’s press release, its organizational goals also include fostering the development of systems and settings like the job-based personnel system.
Accelerating Digital Transformation with Qualtrics EX Platform
To better engage its 150,000 employees and cultivate individuals who understand and support the company’s management and HR priorities, NTT Group set out to do its DX strategy with the help of Qualtrics. The Group’s employee experience can be enhanced and the quality of service to customers can be maintained by providing a workplace in which employees feel valued and free to contribute their full range of talents.
Madoka Ikeda, General Manager, Diversity Promotion Office, General Affairs Department at NTT, said that the company will evaluate worldwide standards, other firms in Japan, and NTT Group subsidiaries by researching questions that are widely used around the world, as well as questions developed by NTT Group itself. She further shared in a statement:
“We will continue to promote initiatives to increase the number of highly engaged employees who sympathize with the company or organization’s policies and strategies, take pride in their work, and work on their own initiative.”
Honored to have NTT Group as one of its clients leveraging Qualtrics EX solution, Satoru Kumashiro, Head of Japan at Qualtrics, explained that the XM solutions provider is constantly promoting reforms that are ahead of the times. These include changing to a management style that looks ahead to the post-COVID 19 pandemic setting, strengthening domestic and global businesses in line with the progress of digital transformation, and improving corporate value through environmental, social, and governance (ESG) initiatives.
“Personal values are diversifying, and what employees want from a company is changing. Under these circumstances, companies are required to make major changes in order to attract excellent human resources and ensure continuous growth. Like NTT, it will be essential to develop highly engaged employees who empathize with management and personnel strategies and take pride in their work voluntarily. By using Qualtrics’ solutions, we hope that NTT Group as a whole will be able to develop such proud employees and achieve our management goals,” Kumashiro concluded.
