SAP Cloud Technology Platform Drives Atomberg’s Growth


Atomberg Technologies, Mumbai-headquartered home appliances manufacturer, will leverage the RISE with SAP cloud technology platform to centralize its digital operations and simplify its supply chain, production, inventory management, and financial transactions.

In India, an increasing number of organizations are making the transition to the cloud with SAP solutions. This significant move allows these enterprises to take advantage of the many benefits that the cloud has to offer, including increased flexibility, scalability, and cost-savings. With SAP solutions on the cloud, businesses can better meet the needs of their customers and employees, while also reducing IT costs and complexities.

According to SAP Executive Board Member and Head of Customer Success Scott Russell, the company’s rapid expansion in India is largely due to the country’s booming demand for cloud services, which he describes as an “innovation engine” for the world. In three out of four quarters last year, sales of the German business software maker’s products in India increased by triple digits.

Russell further highlighted India as one of SAP’s fastest-growing markets in the enterprise and mid-market category, noting that Indian companies are actively seeking international expansion opportunities. As the Indian market continues to show signs of momentum, SAP stated last year that it will invest up to $500 million to expand its operations there.

“With large companies like Asian Paints and Tata Motors moving to the cloud, it lets us showcase use of technology and drive a strong narrative. This is not only for cloud, but also transformation and agility,” Russell added.

Atomberg Technologies is also one of the many companies in India that have decided to make the switch to using SAP solutions in order to take advantage of cloud technology. As one of the fastest growing home appliances companies in the country, Atomberg Technologies is leading the way for others in terms of innovation and efficiency. The move to the cloud is anticipated to help the business cut costs and improve performance, making them a role model for other enterprises looking to modernize their operations.

Sanket Deodhar, Vice President of Unicorn and Digital Natives at SAP India, said in the press release:

“Tech-savvy customers today want smart solutions that support their aspirations to adopt sustainable living practices, as calls to safeguard our planet become more urgent. As a result, the IoT enabled consumer appliance market has a plethora of opportunities to redefine better living by fusing the power of interoperability, connectivity, and cloud. Atomberg is leading India in this space, and we’re thrilled to be a part of their journey as an enabler of intelligent, sustainable lifestyles.”

Leveraging the RISE with SAP Cloud Technology Platform

To date, Atomberg Technologies has expanded to over three million clients, more than 400 service centers, and around 15,000 counters in 150 locations across India. The company offers a wide selection of fans, including those for the ceiling, pedestal, wall, and exhaust, as well as mixer grinders and a variety of accessories.

As part of its goal to produce powerful, sustainable, and impactful solutions for Indian households, the leading lifestyle brand will leverage the Business Transformation as a Service (BTaaS) signature cloud offering RISE with SAP. The company’s mission is also to promote sustainability and transform the domestic appliance industry in the country using the German tech giant’s cutting-edge cloud computing platform.

Currently, India is Atomberg Technologies’ most important market, but the company hopes to grow into other countries in the Asia Pacific (APAC) region. The capabilities of RISE with SAP will be utilized to support business functions with real-time data and to manage local legislation, financial analysis, and decision-making with advanced embedded analytics will allow the home appliances company to expand quickly and profitably.

Sibabrata Das, Co-Founder at Atomberg Technologies, stated that the company plans to use the SAP cloud technology platform across all of its core business processes in order to keep producing intelligent, energy-efficient products, grow internationally, and establish the technology-driven enterprise of the future.

“We strive to make sustainability accessible to all our consumers and SAP suite will help us do the same in an effective manner,” Das shared.

Echoing Das’ sentiments, Ankur Agarwal, Founding Member and Operations Head at Atomberg Technologies, believes optimized business processes and innovation are the major factors contributing to an organization’s growth and long-term success. Commenting on its partnership with SAP, Agarwal added:

“An agile, scalable, and integrated platform provided by the SAP, will help us modernize our business processes, including leaner manufacturing and supply chains, that will support our expansion plans as we gear ourselves for the next phase of growth.”

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