India Welcomes Digital Natives Generation

digital natives generation

In early October, SAP has appointed new leaders to take over the role left vacant after Bill McDemott’s departure. The German company decided to appoint young officers, and for traditional Germans, it tells something about what’s happening in the tech industry.

Right now, the hiring term that best fits it is referred to as “digital native.” A lot of countries has been welcoming the younger generation into their workforce. The Indian IT industry has been hiring many young engineers because they could be paid less and do what they were told to do. Nowadays, that is no longer the case.

The digital natives generation consist of young professionals who were born into the digital age. Compared to a digital immigrant who is already familiar with digital systems, digital natives know the value of processes. They are also very comfortable with technology.

The digital natives generation is also a natural multitasker and risk-taker. Plus, they have immense problem-solving skills. And compared to their predecessors who had to cultivate and nurture it, digital natives generation have these innate skills. Additionally, they are very open to learning and utilising new technologies and capabilities.

Supaul Chanda, TeamLease Digital’s business head, shares:

“India has a rich mix of millennials in their population – 37% off 134 crore people. Given the rapidly changing landscape of technology and the amount of new technology being introduced, digital natives are the preferred breed.”

Suresh Bethavandu, Cognizant’s vice-president and global head of talent acquisition, tells how digital natives are essential to the consuming population, given that they are the more significant consumers of digital products and services.

He said:

“This helps save significant time and effort. Digital natives fit this idea to a tee as they are multi-skilled by nature, have shorter learning curves, and are highly agile, thus bringing down the overall time-to-market. A case in point is the shortening shelf lives of mobile phones, electronic goods, and IoT/smart devices, down to months or weeks from a time when we had a ‘model’ release every year.”

SAP Lab India’s MD, Sindhu Gangadharan, agrees with Bethavandu’s statement.

She said:

“It’s important for us that our employees come with a strong cloud mindset, focus on tech to improvise, and increase profitability. This comes naturally to the young because they get their music from the cloud, data from the cloud, they have robots in schools teaching them physics.”

HR heads say that tech organisations are most likely to engage up to 30% digital natives. BPO and KPO companies hire up to 70% of digital natives because onboarding is a breeze, and they get endorsed to production fast. They are now needed even in support functions.

When asked about retaining digital natives, Shailesh Singhla, head of the human capital management business at Oracle India, shares:

“One of the best ways to retain them is to foster a culture of mentoring. Digital natives look for mentors, not managers. They prefer monthly/weekly goal setting, not the annual feedbacks. They want their work to be intuitive, flexible, and fun.”

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