SAP, a global leader in enterprise software, has unveiled a groundbreaking initiative called ‘GROW with SAP for Scaleups’ at their flagship customer event, SAP Now. This new cloud offering is designed to propel innovation and support the growth of Indian scaleups by addressing their unique challenges and enabling them to thrive in a competitive market. With over 2,000 delegates in attendance, SAP Now served as the perfect platform to introduce this transformative solution.
India has emerged as a powerhouse in the global startup ecosystem, ranking as the third-largest in the world. The country’s scaleups, in particular, have been making significant strides, with a recent SAP-Zinnov study revealing that over 80% of startups in key sectors such as Enterprise Tech, Health Tech, Retail, Logistics, and AutoTech have experienced substantial revenue growth and are focusing on market expansion. This rapid growth underscores the crucial role scaleups play in driving innovation, creating jobs, and contributing to India’s economic development.
Sanket Deodhar, Vice President & Head of Digital Natives at SAP India, emphasizes the importance of scaleups in India’s nation-building efforts. He believes that by equipping these companies with a robust technology stack and cutting-edge tools, they can innovate faster, scale rapidly, and maintain financial stability while contributing to the country’s overall progress. In today’s competitive landscape, embracing cloud technology is no longer a choice but a necessity for scaleups to succeed.
GROW with SAP: Empowering Scaleups to Reach New Heights
GROW with SAP enables scaleups to leverage SAP’s cloud solutions to streamline their operations and gain real-time insights into their financial performance. By accessing up-to-date financial data and profitability analysis, scaleups can make informed decisions that drive their bottom line and enhance their market valuation. SAP’s Cloud ERP allows companies to modernize their core business processes within a matter of weeks, providing them with industry-specific tools and resources that pave the way for long-term success and profitability.
Nykaa, a leading beauty and fashion retailer in India, has been at the forefront of leveraging technology to revolutionize the customer experience. Ganesh P, CFO of Nykaa, explains how the company has integrated advanced technologies into their operations, transforming various aspects of the industry. From optimizing inventory management and supply chains to utilizing sophisticated analytics for decision-making, Nykaa has demonstrated the power of technology in enhancing customer satisfaction. Ganesh P believes that SAP’s suite of cloud solutions will play a vital role in Nykaa’s journey towards providing a seamless and personalized experience for their customers.
Seamless Expansion and Compliance
As scaleups expand their operations into new markets and regions, they face the challenge of complying with diverse geographical regulations and laws. GROW with SAP offers state-of-the-art cloud solutions that empower Indian scaleups to navigate these complexities with ease. By automating administrative tasks, scaleups can focus their efforts on core products, teams, and customers, facilitating smoother business expansion.
Atomberg, a pioneering company in India’s home appliances industry, is committed to making customers’ daily lives easier through innovation. Manish Bansal, CFO of Atomberg, highlights how the company harnesses technology to make data-driven decisions that deliver exceptional customer experiences and build a sustainable enterprise. By leveraging RISE with with SAP, Atomberg has gained a single integrated digital core that streamlines all their business processes, including inventory, procurement, finance, manufacturing, and supply chain. This has not only improved operational efficiency but also accelerated Atomberg’s expansion plans across the APAC region.
The introduction of ‘GROW with SAP for Scaleups’ marks a significant milestone in SAP’s commitment to supporting the growth and success of Indian scaleups. By providing access to cutting-edge cloud technology, streamlined business processes, and a global ecosystem, SAP is empowering these companies to overcome challenges, drive innovation, and contribute to India’s economic growth.