The SAP Run Bangalore is a community-focused initiative that reflects SAP Labs India’s commitment to fostering health and unity among people of all ages. As the inaugural event of this nature in Bangalore, the SAP Run symbolizes more than just a marathon; it represents a shared passion for fitness and a dedication to building a healthier community. The event took place at the Karnataka Trade Promotion Organisation (KTPO) in Whitefield, a fitting venue for such a large-scale gathering. The race featured various categories, including 3k, 5k, and 10k, catering to different fitness levels and encouraging participation from all demographics across the city.

SAP Run Bangalore: A Milestone Event

The event kicked off with notable personalities, including Sindhu Gangadharan, Managing Director of SAP Labs India and Vice Chairperson of nasscom, alongside South African cricket legend Jonty Rhodes. Their presence not only highlighted the importance of the event but also added a sense of excitement and energy that resonated throughout the day. RJ Prithvi, known for his engaging style, kept the participants motivated, ensuring a lively and spirited atmosphere from start to finish.

Sindhu Gangadharan emphasized the significance of the event, noting how it exemplifies SAP Labs India’s commitment to promoting community well-being. She expressed her enthusiasm for the overwhelming participation and the positive impact such an event can have on fostering a culture of health and fitness in Bangalore. Her vision for the SAP Run is to establish it as an annual event that continues to bring people together, reinforcing the city’s collective commitment to well-being and collaboration.

Community and Sustainability Initiatives

One of the standout elements of the SAP Run Bangalore 2024 was its focus on sustainability. In line with SAP’s broader commitment to environmental responsibility, each participant was given a sapling to plant, symbolizing a collective effort to enhance Bangalore’s greenery. This initiative reflects SAP Labs India’s dedication to not only promoting physical health but also contributing to the city’s ecological well-being.

The event was further supported by a diverse group of partners, each playing a crucial role in its success. Manipal Hospital served as the Health Partner, ensuring medical support and health awareness among participants. Lithium, the Sustainable Mobility Partner, underscored the event’s focus on eco-friendly practices, while Decathlon, the Sports Partner, contributed to the athletic spirit of the event. Red FM, as the Radio Partner, amplified the event’s reach, and Elevate Performance provided physiotherapy support, highlighting the event’s holistic approach to health and wellness.

The success of the inaugural “SAP Run Bangalore” has set the stage for future editions, with plans to make it an annual tradition. SAP Labs India aims to build on this foundation, continuously promoting a culture of fitness, collaboration, and environmental stewardship. The event’s emphasis on community engagement and sustainability positions it as more than just a race; it is a movement that encourages active participation in the well-being of both individuals and the broader community.

As SAP Run Bangalore grows, it is expected to become a cornerstone event in Bangalore’s calendar, inspiring thousands more to take part in this collective journey toward better health and a greener city. SAP Labs India’s leadership in this initiative highlights its broader mission of driving positive social impact through innovative and community-centric programs.

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Initiated in 2017, the ASEAN Data Science Explorers program stands tall as one of the SAP CSR initiatives, manifesting its unwavering dedication to the augmentation of data analytics skills. The impressive scope of this program is evident: by 2022, it successfully armed over 43,400 young minds across ten nations with vital data analytics tools and knowledge. The continuation of this initiative is not merely a renewal of a commitment but a clear acknowledgment of the critical role that data proficiency will play in the region’s future.

Dr. Piti Srisangnam, the visionary Executive Director of the ASEAN Foundation, portrays a future where the youth’s untapped potential is channeled towards innovative solutions for regional challenges. Concentrating on niche domains such as data analytics could be a pivotal strategy in achieving broad-based regional improvements.

Pushing SAP CSR Towards Data Analytics Proficiency

On the same note, Verena Siow, the dynamic leader of SAP Southeast Asia, spotlighted the irreplaceable role of robust partnerships in curating a generation of digitally adept leaders. These leaders, she believes, are not only the torchbearers of tomorrow but are integral in steering positive change. The narrative emphasizes the intertwined destinies of public, private, and plural partnerships in realizing this vision.

It’s pivotal to understand the demographic landscape: youth form an overwhelming third of ASEAN’s overall population. This isn’t just a statistic but represents an ocean of untapped promise and potential. The program astutely recognizes the existing roadblocks in the region, most notably the digital divide and the lamentable underrepresentation of female talent in technology sectors. Addressing these disparities head-on, the initiative retains its focus on uplifting and digitally educating these marginalized groups.

Strengthening Social Enterprises: A Trio Collaboration

To magnify their outreach and enhance the efficacy of their initiatives, the ASEAN Foundation and SAP have ushered in TikTok, the digital giant, as a collaborator. The ASEAN Social Enterprise Development Program (ASEAN SEDP), operational since 2020, stands as a testament to its dedication. Through this program, they’ve successfully uplifted 20 youth-anchored social enterprises, extending support to almost 1,200 direct beneficiaries. This aid, comprehensive in nature, spans across multiple fronts, including mentorship, funding avenues, networking platforms, and capacity-building resources.

TikTok’s involvement supercharges this endeavor, offering these burgeoning enterprises a robust digital springboard, optimizing their market visibility, and fostering sustained regional resonance. As TikTok solidifies its position as an indispensable ally for SMEs, this trilateral collaboration is poised to redefine the social enterprise landscape in ASEAN.

Verena Siow offers further insights into the transformative power of such collaborations. Bridging the chasm between local communities and expansive market opportunities requires a blend of innovation, resources, and expertise. In the recent past, the ASEAN SEDP social entrepreneurs have exemplified this by showcasing their innovative mettle. When fortified with the right knowledge reservoirs and skill sets, there’s little doubt that these ventures will catalyze significant positive shifts within their local ecosystems.

To complement these flagship programs, additional initiatives like the ASEAN Digital Empowerment and the ASEAN SAP Apprenticeship programs are also in play. These are designed to ensure that no community remains on the fringes. By granting these underserved segments access to online educational content, certification pathways via the SAP Learning Hub, and tangible real-world training opportunities, the collaboration envisions a more inclusive digital ASEAN.

The unwavering alliance between the ASEAN Foundation and SAP, championed under the SAP CSR banner, epitomizes a shared vision. Their mission, both noble and pragmatic, seeks to endow Southeast Asia’s vibrant youth with the instruments and avenues they require to architect a brighter, inclusive, and progressive future.

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In support of ‘Atmanirbhar Bharat’, SAP has since launched a number of initiatives to facilitate Prime Minister Shri Narendra Modi’s campaign of making India a self-reliant nation through economic, infrastructure, and industry reforms. For instance, the German tech giant’s Global Bharat program in collaboration with the United Nations Development Programme (UNDP), the NASSCOM Foundation, and the Pratham InfoTech Foundation strengthens the initiative by equipping Indian organisations with the latest digital technologies to help in the establishment of their respective businesses.

Committed to bringing forward more nation-building activities for ‘Atmanirbhar Bharat’, SAP recently announced a partnership with Amul which will focus on joint community outreach. The program intends to transform the lives of 1.5 million Indians through the development of a skilled workforce, social entrepreneurship, digital inclusion, and closing the gap on gender equality.

SAP and Amul have collaborated for more than two decades now to improve Amul’s business processes and propel the company’s digital transformation — enabled by SAP’s digital core enterprise resource planning (ERP) and supply chain solutions. The latest community program unveiled by the two corporations demonstrates their long-standing partnership and commitment to the development of a sustainable world.

In a statement, RS Sodhi, Managing Director at Gujarat Cooperative Milk Marketing Federation, Ltd. (Amul), said that he hopes the initiative will pave the way for nation-building and creating an Atmanirbhar India. In addition to fostering coding and 21st-century skills, the SAP corporate social responsibility (SAP CSR) program also focuses on women’s empowerment and entrepreneurship as well as the support of farmland-based livelihoods. According to the press release, the Pratham Infotech Foundation will also lead the joint community outreach.

Strengthening the SAP for India Vision

On the sidelines of the program launch, Sodhi explained more about the initiative which is aimed at creating an accessible and inclusive digital ecosystem for every Indian in the country. He shared:

“SAP India and Amul have been in partnership for the last 12 years. So they approached us saying that there is a gap in digital literacy in our villages, which is much lower than in the urban areas, and rural students feel that technology is exclusively for urban India. Secondly, even if they want to learn, they don’t have resources. They don’t have locally available teaching aids and teachers. They can’t go to the nearest city to learn, so the need was how to make it available in the village itself.”

“Therefore, Amul’s infrastructure was married with SAP’s technical expertise, which made this collaboration a reality,” he emphasised.

Meanwhile, SAP Indian Subcontinent President and MD Kulmeet Bawa believes that technology has the potential to serve as a catalyst in India’s transition to a more equitable and sustainable economy. Commenting on the recent collaboration with Amul, he added:

“Our work with Amul is an expansion of this vision and will provide citizens with the information and tools they need to succeed. As India continues to lead global action on sustainability, collaboration like ours will also provide the critical foundation for an inclusive and resilient future in which no one is left behind.”

Last year, SAP was also involved in all aspects of Code Unnati projects in the state of Karnataka, serving as the strategic mentor for all of the participants. The company equipped  15,000 students with 21st-century skills training as well as entrepreneurship development programs in various targeted districts.

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In 2020, SAP has demonstrated that amidst the unprecedented challenges COVID-19 brought to the world, the company remained steadfast on pushing for sustainable social initiatives leveraging its technology expertise. The German tech enterprise supported 1,567 innovative nonprofit organisations and social enterprises across 80 countries and engaged over 20,000 employees in volunteering and learning experiences impacting 8.3 million lives.

This year in the Asia Pacific and Japan region, the company has deployed several initiatives that tackled the most pressing socio-economic issues. For instance, SAP Labs China and India launched Girls Power Tech, an SAP tech programme designed to bridge the gap between education and employment by empowering young women changemakers. SAP Labs India has also partnered with UNDP and the Government of Karnataka to facilitate improved access to career guidance, employment, entrepreneurship opportunities, and to foster 21st-century skills. Code Unnati is one of the major programmes of this initiative to support the digital literacy of women and youth in Karnataka.

SAP Japan has recently shared its CSR initiatives in 2021 in partnership with Service Grant Japan, one of the intermediary organisations of the Global Pro Bono Network that supports civic engagement with positive social impacts to communities around the world. (InsideSAP Asia often references articles from websites in other languages to bring you as much information as possible.) As a pro bono service provider with a strong volunteer base of 3,700 registered professionals (pro bono workers), Service Grant Japan supports non-profit organisations (NPOs) by finding them the right business professional to match their specific needs including but not limited to project management, research, and strategic planning.

SAP Corporate Social Initiatives for NPOs

In relation to SAP’s global CSR initiatives, SAP Japan has “CSR for Everyone” to enable the company to support the “National Agenda” by engaging its employees in pro bono activities, such as the partnership with Service Grant Japan. For 3.5 months, 18 employees from SAP Japan– divided into three teams– participated in this joint initiative sharing their digital and technology expertise with these three selected NPOs:

NPO Workers Collective Chirorin Village 

SAP Japan provided Chirorin Village– a community that has experienced the impact of the pandemic on mental health of mothers and on businesses including in-person events – with a public relations tool to further donations to the organisation to enable it to further support the Chirorin community.

Yotsukaido City International Association (YOCCA)

YOCCA supports foreign citizens in Yotsukaido City with language learning, employment, and cultural exchange. To enable the organisation to address the pressing need for sources of income and work efficiency of the increasing number of foreign students in the city, SAP Japan provided the organisation a business flow design that included tackling issues related to member information management.

Women’s Action Network (NPO WAN)

To further advance the research capabilities of NPO WAN’s electronic library “Minicomi Library” of Minicomi magazine, a digital place for information exchange and projects promoting gender equality, SAP deployed a business flow design that includes managing database issues.

SAP corporate and social initiatives in Japan, with the collaborative support of Service Grant Japan, commit to continue to deliver remarkable, sustainable impacts on society and the economy in the future.

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In a bid to help bolster the economy impacted by the COVID-19 pandemic, the South Korean government has been campaigning for the promotion of innovative growth and the development of the software industry. According to Finance Minister Hong Nam-ki, it intends to nurture an additional 89,000 skilled people in the software sector by 2025 in order to assist small businesses that are experiencing difficulties recruiting software developers and web experts in today’s digital economy.

As part of the government’s efforts to cultivate talents in critical technologies, MSIP and IITP introduced the Innovative Growth Youth Talent Concentration Training Program which is focused on eight key aspects such as Big Data, blockchain, financial technology, artificial intelligence (AI), smart factory, augmented and virtual reality, autonomous transportation, and drone technology. Being the only global company selected for the project since it was launched in 2018, SAP remains committed to contributing to the creation of high-quality jobs in the domestic software industry, especially for the youth.

Following the announcement of the 7th edition of the youth talent training initiative, SAP will share knowledge about the cloud industry and provide other learning materials on software development centered on gaining employment in actual project-based companies. (InsideSAP Asia often references articles from websites in other languages to bring you as much information as possible.) Commenting on the program, SAP Korea CEO Lee Seong-yeol said:

“The core goal of the education and mentoring provided by SAP is to nurture talents who can develop and operate software in various cloud environments that can be put into the field immediately after completion.”

MSIP, IITP Strengthen Talent Training Program by Partnering with SAP in Korea

The Innovative Growth Youth Talent Concentration Training Program will be offered to attendees completely free of charge. A total of 48 individuals will be chosen from the Seoul area, with the goal of training job seekers of Korean nationality aged 34 or younger.

Furthermore, SAP aims to design a curriculum catered to corporate demands, including project-based learning rather than theory-based learning. Since 2018, the company has discovered a total of 442 youth professionals with the current benchmark employment rate for students in grades one through five being 94{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22}. The tech giant looks to improve job satisfaction and overall employment rate by regularly following up with program participants even after employment.

“In a self-study for students, 94{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of job satisfaction and 94{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of practical fit of the curriculum were excellent. During the 7th semester, we will make full use of the experience and know-how that SAP has accumulated over the years to nurture experts in the domestic software sector,” Lee further explained.

Meanwhile, Rudolf Held, Global Head of SAP Co-Innovation Lab locations, previously stated that they worked closely with the SAP Korea Training and Adoption team and the Ministry of Science and ICT to help run the same program that equips young people and underemployed university graduates with the right skills needed in the local market. He explained:

“SAP Co-innovation Lab is actually all about collaborative innovation with the SAP ecosystem of customers, partners, startups, and academia, providing them with this broader view, a broader skillset.”

Similarly, the Korean subsidiary of the German enterprise software giant collaborated with non-profit educational social venture JUMP in April for a mentoring program called SAP Value Start Mentoring. Employees from SAP Korea, SAP Labs Korea, and the Korea SAP User Group (KSUG) volunteered as mentors for the social project that strives to close the educational gap among young people by promoting a vision of equal opportunities for all.

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As a leading enterprise application software provider in the world, SAP aims to assist social enterprises in improving corporate supply chains through mutually beneficial partnerships. In October last year, the German tech giant established 5 & 5 by ’25 to encourage organisations around the world to allocate 5{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of their addressable procurement expenditure to social enterprises and 5{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} to diverse suppliers by 2025. It is a part of SAP One Billion Lives, SAP’s flagship corporate social responsibility (CSR) program centered on delivering a positive impact to one billion lives by bringing social enterprises into the global economy through procurement practices.

Since 2018, SAP has sponsored the annual Social Enterprise World Forum as a member of the COVID-19 Response Alliance for Social Entrepreneurs of the World Economic Forum (WEF). It works directly with non-profit and social enterprise partners by offering skills, technical expertise, and market access to over 1,500 organisations. Additionally, the SAP Social Sabbatical Program — a portfolio of pro bono volunteering initiatives — enables SAP employees to make use of technology and collaborate in small, cross-functional teams with young social enterprises or not-for-profit groups.

Launched recently by SAP Hong Kong and HKCSS, the “SAP Good Goods Business Challenge 2021” also assists social enterprises in achieving social objectives such as job creation, environmental protection, and education opportunities for the underserved communities. Intended for businesses supporting various sectors in the country, the SAP for Enterprise initiative provides professional electronic retailing (e-tailing) training and consultation to help them improve social entrepreneurial skills and refine their business models.

Enhancing Hong Kong Businesses’ Digital Skills Through the SAP for Enterprise Program

According to HKCSS Chief Executive Chua Hoi Wai, Hong Kong’s social entrepreneurship ecosystem is expanding — with 659 social enterprises listed in the Social Enterprise Business Centre’s Social Enterprise Directory. He noted that the global economic downturn caused by the COVID-19 pandemic has put extra pressure on the industry.

“Due to evolving consumer behavior, social entrepreneurs require necessary commercial and digital skills to generate sufficient revenue to sustain their operations. HKCSS is delighted to partner with SAP to help bridge this gap,” he further explained.

During an open recruitment session conducted by the Social Enterprise Business Centre, the “SAP Good Goods Business Challenge 2021” will begin on the 20th of October 2021. E-commerce, e-marketing, product photography, videography workshops will be held later this year led by SAP subject experts, volunteers, and students from different institutes.

The participating social enterprises will compete in other challenges using the skills they learned in the workshops, with the top five receiving targeted professional assistance to prepare for the last one. Throughout this stage of the competition, HKCSS, SAP volunteers, university students, and experienced consultants will continue to provide guidance and support. As social enterprises progress through the challenges, they will get cash incentives, with the final challenge granting access to a HK$100,000 grand prize, which will be distributed on a pro-rata basis based on sales following the last assessment.

Fabian Padilla Crisol, Managing Director at SAP Hong Kong, believes that today’s businesses must look for new and innovative ways to respond to the new normal. Commenting on the new collaboration with HKCSS, he said:

“The “SAP Good Goods Business Challenge 2021” is a platform for social enterprises to enhance entrepreneurial skills by adopting mission-critical digital technologies and transformative business models, which will help them thrive in the digital economy. This truly reflects SAP’s purpose to help the world run better and improve people’s lives.”

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Most recruitment programs focus on students, particularly those who have shown an interest in a career in Science, Technology, Engineering, and Mathematics (STEM). While the percentage of women pursuing STEM courses is gradually growing, a report by Pew Research indicated that women are still underrepresented in job clusters such as physical sciences, computing, and engineering. This is despite them making gains in STEM professions in the last 25 years, especially in healthcare.

SAP aims to address this gap by launching the Girls Power Tech program in China and India. This prioritises girl students coming from lower socio-economic backgrounds and gives them opportunities to enter the corporate world. Additionally, the SAP tech initiative enables young women who do not have access to technical experiences and mentors to have internship experience in SAP.

Christian Klein, SAP Chief Executive Officer and Member of the Executive Board at SAP SE, said the company not only believes in cultivating an inclusive culture within the organisation, but also in extending it to the less fortunate ones.

“Through Girls Power Tech, our effort is to go beyond the STEM initiatives in school and colleges and bring world-class technology experiences and career opportunities at the doorstep of these girls. That, in the true sense, would be completing the circle of inclusion,” he explained.

Girls Power Tech Program in China

Despite the COVID-19 pandemic bringing unprecedented challenges globally in 2020, SAP Labs China was able to select 25 girls to join the internship and has conducted the program throughout last year. Some young changemakers traveled from Tibet and Xinjiang’s remote regions, with the majority receiving a welcome present and a computer through remote onboarding.

The participants, with most of them working remotely due to COVID-19, gathered in a two-day Girls Power Tech Bootcamp in Shanghai to meet others and discuss their experiences from the three-month internship.

Seven enablement sessions, two panels, and a Bootcamp were delivered, providing the young women with new information about programming language, methodology, and product knowledge. They also received guidance with their future career development and were able to identify areas for improvement including communication skills. Additionally, the girls experienced active community activities across SAP Labs offices and participated in product development and testing.

The 25 students from 19 colleges and 10 provinces joined 19 research and development (R&D) teams in Shanghai, Dalian, Beijing, Chengdu, and Xi’an. Five of the students have been offered full-time positions with SAP in 2021.

Empowering Young Women in India Through SAP Tech Initiative

Meanwhile, Sindhu Gangadharan, Senior Vice President and Managing Director at SAP Labs India, announced the SAP tech initiative during the SAP Developer Kick-Off Meeting (DKOM) conference last year intending to enable young women with the necessary skills to work in the IT landscape and drive entrepreneurial ventures should they desire.

SAP has been doing some pioneering work in educating girl students in STEM through its corporate social responsibility (CSR) projects such as Code Unnati. Just last month, SAP Labs India partnered with the United Nations Development Programme (UNDP) and the State Government of Karnataka to facilitate improved access to career guidance, employment, entrepreneurship opportunities, and to foster 21st-century skills in a bid to empower women and youth in the state.

Moreover, the German enterprise software giant has a great culture of connecting employees with purpose. Through the Girls Power Tech initiative, SAP employees get the opportunity to give back and play the role of a career mentor to guide the young women in the program.

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According to the India Skills Report 2021, which was conducted in partnership with the United Nations Development Programme (UNDP), women make up 36{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of the workforce in the country. This participation is higher than it has been in the previous five years, reflecting a positive sign for future structural economic developments.

Additionally, the study has found that the employability of India’s youth has decreased to 45.9{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22}, significantly lower than the analysis of youth employability in terms of overall employable youth in 2020. Despite this, the report noted that this percentage is a strong reflection of the average age group of India’s emerging professional landscape. 

Moreover, the report also looked at the patterns of men’s and women’s employability by region. The top three states with the highest percentage of employed women were Rajasthan, Telangana, and Karnataka.

Particularly in Karnataka, SAP Labs India and the UNDP have recently partnered with the State Government to facilitate improved access to career guidance, employment, entrepreneurship opportunities, and to foster 21st-century skills in a bid to empower women and youth in the state.

The India Skills Report 2021 has emphasised that the representation of Indian women in various industries is crucial when it comes to bridging the skills gap that has emerged as a result of the COVID-19 pandemic. In a statement, Nadia Rasheed, Deputy Resident Representative at UNDP India, said:

“The COVID-19 pandemic has heightened many existing inequalities. Empowering women and youth to access sustainable livelihood opportunities is critical to ensuring an inclusive and sustainable recovery. With the Government of Karnataka and SAP, we intend to leverage our collective strengths to expand opportunities for young people and women and to help make communities more resilient.”

SAP in India Fosters Digital Inclusion with CSR Initiative 

Code Unnati, a recipient of the Golden Peacock Award for Corporate Social Responsibility, collaborates with academia, state, and district government institutions, as well as non-profit and private organisations to build a sustainable impact. Since its launch in SAP Labs India four years ago, Code Unnati has so far trained more than 1 million students ages 10 to 16 years in digital literacy, with 65{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of these young participants being girls.

Over the next three years, Code Unnati is anticipated to reach over 20,000 youth and 5,000 women in Bangalore Rural, Raichur, and Dakshin Kannada districts through the following initiatives:

• Giving opportunities for the youth to participate in design thinking seminars, innovation challenges, and boot camps by connecting them with government incubation centres
• Providing digital financial education, entrepreneurial skills, and digital literacy for women and youth
• Supporting women through community-level mentorship and handholding campaigns to help them establish or scale their micro-enterprises

Similarly, SAP India’s Global Bharat initiative also aims to enable businesses to digitally evolve themselves and upskill their workforce to equip them with today’s relevant skills. In partnership with the NASSCOM Foundation, the UNDP, and Pratham InfoTech Foundation, the program was launched in June 2020 to empower micro, small and medium-sized enterprises (MSMEs) in India by providing them access to innovative sourcing solutions, as well as tools to enhance the workforce’s digital, financial, and soft skills.

Sindhu Gangadharan, Senior Vice President and Managing Director at SAP Labs India, said that technology has enabled everyone to stay connected, especially during the pandemic. She believes the demand for digital skills will rise and an abundance of entrepreneurial opportunities will emerge.

“Our mission of making the world run better and improving people’s lives well aligns with UNDP’s global goals. We are happy to see ourselves in the role of equipping women and youth in Karnataka to make them future-ready, and thus ensuring diversity and inclusion,” Gangadharan stressed.

Furthermore, SAP will directly lead the strategic mentorship for all of the Code Unnati initiatives in Karnataka. In the target districts, it will also provide 15,000 students with 21st-century skills training as well as Entrepreneurship Development Programs. 

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