The expanded SAP Digital Innovation Accelerator, supported by Digital Industry Singapore (DISG), represents a significant SAP investment to develop AI-driven solutions in key sectors like advanced manufacturing, financial services, and logistics. The initiative builds on SAP’s long-standing commitment to Singapore, having already committed nearly S$300 million since 2019 to digital innovations, including SAP Labs and an experience management innovation center. The latest S$12 million contribution will prioritize creating industry-specific AI applications, leveraging extensive data and expertise in business processes.

The Accelerator’s purpose is to empower businesses by integrating AI into their operations, targeting improvements in efficiency, cost management, and sustainable practices. SAP’s business AI integrates into its core solutions, providing clients with tools to optimize their workflows, make data-driven decisions and enhance customer experiences. As part of its responsible AI strategy, SAP ensures that these technologies are developed with ethical practices at the forefront.

Eileen Chua, Managing Director of SAP Singapore, emphasized that Singapore’s strategic focus on AI, through programs such as the National AI Strategy and SkillsFuture, aligns with SAP’s goals of fostering research and innovation. The company’s efforts in Singapore support the local economy’s global competitiveness by enabling organizations to adopt cutting-edge technologies. Over the past five years, SAP has co-developed AI-powered solutions with more than 80 businesses, demonstrating the tangible impact of these efforts on the companies’ growth and international expansion.

SAP Investment Supports AI Growth

One of the core objectives of the SAP Digital Innovation Accelerator is to collaborate with businesses to create tailored AI applications that fit their unique needs. This initiative fosters co-innovation between SAP’s in-house experts and industry leaders, helping organizations address specific operational challenges. Philbert Gomez, Executive Director and Head of DISG, highlighted that SAP’s long-term role in the development of Singapore’s digital landscape is essential for supporting AI adoption and increasing the competitiveness of local businesses. By partnering with SAP, DISG intends to push the boundaries of AI applications and sustainability, helping companies reduce their environmental impact.

The collaboration between industry leaders and SAP’s dedicated team is expected to enhance business processes and support environmental initiatives through AI solutions. The Accelerator’s focus on sustainability includes improving environmental monitoring, optimizing supply chains, and reducing resource consumption, ensuring that businesses can address climate challenges while remaining competitive.

Khoo Boo Hor, CEO of Sunningdale Tech, expressed optimism about SAP’s AI development initiative. He believes the Accelerator’s work can enable businesses like Sunningdale Tech to make more precise forecasts, reduce overproduction, and maximize machine utilization. SAP’s AI-driven tools can also help companies reduce waste and improve resource efficiency, which are vital as businesses strive for long-term sustainable growth.

Advancing Digital Skills and AI Literacy

SAP’s investment in Singapore goes beyond AI solutions for businesses. The company is also committed to developing the local talent pipeline through its collaboration with the Singapore government. Over the past five years, SAP has supported more than 1,000 mid-career professionals through the SkillsFuture program, equipping them with hands-on digital skills.

In line with this commitment, SAP has introduced eight free AI courses to help professionals gain foundational knowledge. Looking forward, SAP plans to expand its educational offerings by launching certification programs in Business AI, ensuring that individuals are prepared for future demands in AI-enabled industries.

These educational initiatives aim to build Singapore’s digital capabilities across all sectors. By focusing on both talent development and enterprise-level digital transformation, SAP intends to contribute to the country’s long-term AI ambitions. This dual focus ensures that both emerging talents and established businesses can benefit from SAP’s expertise, driving innovation and growth.

By collaborating with industry leaders and the Singapore government, SAP intends to help businesses integrate AI solutions into their operations, driving efficiency and environmental sustainability. This multi-faceted approach strengthens Singapore’s position as a hub for digital transformation, with AI playing a critical role in shaping the future of various industries.

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The SAP Business AI Experience Center serves as a hub for enterprises to explore the latest advancements in AI technology and its applications within various business domains. Through interactive demonstrations, visitors can witness firsthand how SAP’s Business AI can be seamlessly integrated into key processes such as sales, talent management, and marketing. The center’s focus is not only on showcasing technology but also on fostering collaboration and knowledge exchange among enterprises and partners. By doing so, SAP aims to create an environment where businesses can gain valuable insights, enhance their agility, and unlock new levels of creativity.

Esmond Tong, Managing Director of SAP Hong Kong and Macau, highlighted the strategic importance of the center in empowering businesses. He emphasized that SAP’s cloud platform, supported by over five decades of industry expertise, is designed to meet the diverse needs of businesses across all sectors. The center provides a platform where enterprises can explore the potential of AI and understand how it can be harnessed to drive business success. SAP’s solutions are tailored to accelerate growth and development, regardless of the size or stage of the enterprise.

SAP at the Forefront of Artificial Intelligence

SAP, a global leader in enterprise software, has been at the forefront of integrating AI into business processes. The company’s AI strategy is centered on enhancing the functionality of its cloud-based solutions, enabling enterprises to achieve greater efficiency and productivity. Earlier this year, SAP announced the integration of business AI into its cloud portfolios, along with the introduction of Joule, a generative AI copilot. Joule is expected to revolutionize business operations by managing the majority of routine tasks, thereby improving work quality and boosting productivity. With this innovation, SAP aims to make its products more accessible and effective for the 300 million end users worldwide.

SAP’s commitment to AI extends beyond its own solutions. The company has established strong collaborations with global technology giants such as Microsoft, AWS, Google Cloud, and NVIDIA. These partnerships are focused on advancing the enterprise application of generative AI, ensuring that SAP’s clients benefit from the latest technological advancements. By integrating AI into its offerings, SAP is enabling businesses to stay ahead in a rapidly evolving digital landscape.

Demonstrating Innovation at the SAP Business AI Experience Center

The SAP Business AI Experience Center in Hong Kong features four key demonstration scenarios that highlight the innovative applications of SAP’s AI technology. These scenarios provide a glimpse into how AI can be utilized to streamline operations, improve decision-making, and enhance customer engagement.

One of the highlighted demonstrations is “Joule in ERP,” which showcases how AI can automate and manage sales orders and related processes. This innovation is designed to significantly improve the efficiency of sales operations, allowing businesses to achieve better performance outcomes.

Another key feature is “Just Ask,” a conversational AI analysis tool that offers deep insights into sales data. This tool empowers businesses to make informed, data-driven decisions that drive sales performance and overall business success.

In the realm of human resources, the “Talent Writing Assistant” demonstrates how generative AI can assist managers with performance reviews, talent management, and compensation processes. By streamlining HR operations, this tool helps improve managerial effectiveness and enhances the overall employee experience.

Lastly, the “Joule in Customer Experience” scenario illustrates how AI can boost marketing efforts by enhancing customer engagement and satisfaction. This tool leverages AI to optimize social media posting and generate exploratory questions, thereby increasing brand visibility and impact.

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The gathering provided a platform to discuss the profound implications of artificial intelligence in optimizing operations and discovering new business opportunities in an increasingly digitalized world.

During the keynote session, Dr. Chenhong Huang, SAP Global Executive Vice President and President of Greater China, emphasized the transformative impact of artificial intelligence on business models and competitive dynamics. According to Dr. Huang, SAP Business AI is designed to be reliable and responsible, ensuring that enterprises can remain competitive and achieve substantial growth in a fast-evolving market. By integrating SAP’s advanced Business AI, cloud, and data management solutions, companies in Hong Kong and Macau are poised to achieve agile, globalized, and sustainable development.

SAP’s commitment to innovation was further highlighted with the announcement of the fully upgraded “Business AI Experience Center” at its Hong Kong office. This center aims to provide customers and partners with a comprehensive understanding of AI’s potential through a three-pronged approach: Inspiration, Empowerment, and Collaboration.

The Inspiration phase showcases the potential of AI in driving innovation, efficiency, and growth through real-world business demos and success stories. Meanwhile, in the Empowerment phase, businesses gain the knowledge and understanding of AI-driven solutions to make informed decisions and drive digital transformation. Lastly, the Collaboration phase fosters strong partnerships between SAP, its customers, and partners, providing a platform for interactive workshops, live demos, and knowledge-sharing sessions.

Bridging Industry Needs with Advanced AI Solutions

Mr. Esmond Tong, SAP Managing Director of Hong Kong and Macau, further highlighted the practical applications of Business AI across various industries, which were showcased at the upgraded experience center. The center also demonstrates real-time use cases of Business AI, helping Hong Kong and Macau enterprises understand the need for AI-embedded solutions to address their challenges and drive growth. Additionally, this collaborative platform not only strengthens the relationship between SAP and its customers but also enables SAP to better comprehend their needs and deliver tailored solutions.

With over five decades of expertise, SAP serves 26 industries, providing industry-specific solutions for businesses of all sizes. This extensive experience allows SAP to empower enterprises to accelerate their development through an integrated offering, supporting their business transformation endeavors.

Since its launch, SAP Business AI has garnered over 27,000 global customers, with more than 130 use cases covering core functions such as sales, finance, supply chain, and human resources. By incorporating Business AI into industry-specific solutions, SAP has significantly enhanced enterprise productivity, efficiency, and resilience.

Real-World Applications Showcased at SAP NOW Hong Kong

A prime example of SAP Business AI’s capabilities is its impact on Roche, a century-old pharmaceutical company. By leveraging SAP Business AI, Roche has reduced the time required for drug research and production forecasting from weeks to mere hours, achieving a 40% improvement in accuracy. This enhancement has substantially increased R&D investment returns and minimized decision-making risks.

Additionally, Delta Air Lines has benefited from SAP Business AI by improving employee satisfaction, creating personalized career plans, and achieving precise talent matching. These efforts have resulted in a 98% retention rate of high-performing employees, with 25% of frontline employees transitioning to managerial roles. This has strengthened Delta’s competitiveness and enabled it to meet its business objectives more effectively.

The advancements presented at SAP NOW Hong Kong 2024 underscore the pivotal role of Business AI in fostering enterprise growth and innovation. By providing a platform for industry leaders and experts to share insights and experiences, SAP continues to drive the digital transformation journey for businesses in Hong Kong and Macau. The integration of AI into business operations not only enhances efficiency and productivity but also paves the way for sustainable development in an increasingly competitive landscape.

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Darussalam Assets is a company that owns and manages several of Brunei’s government-linked companies, with a portfolio of 30 subsidiaries and 14 sectors, including telecommunications, agribusiness, healthcare, education, and power utilities. The company has been at the forefront of digital transformation, adopting SAP S/4HANA shortly after its global release in 2016.

DA’s adoption of SAP SuccessFactors in 2019 has already yielded significant benefits, integrating and streamlining its talent management operations for over 9,000 employees across 30 subsidiaries and 14 sectors. The inclusion of SAP Business AI has further enhanced these processes, particularly in the area of recruitment.

According to Salehin Basir, Senior Manager of Human Capital Development at Darussalam Assets, the integration of SAP Business AI has automated routine tasks such as generating job descriptions, parsing resumes, and providing quality feedback on the spot. This has resulted in a significant reduction in the company’s hiring process, from three to four months down to just three to four weeks.

Basir emphasizes that the adoption of the AI solution has not only automated processes but also generated competency-based interview questions on the spot, leading to a more equitable and skills-based interview process. The company has seen improvements in how it manages its DA Group talent pool, with the recruitment cycle being significantly reduced.

Streamlining Talent Management with SAP Business AI

SAP Business AI is built into the SAP applications that power critical business processes. It comprises a range of AI innovations developed using extensive industry-specific data and deep process knowledge, all created using responsible AI practices.

DA’s journey with the AI solution is just beginning, with the company already exploring deeper integration and use cases in its workflow. This includes using AI to help manage differences within teams and tailor management and performance strategies to individual needs and personalities, moving away from a one-size-fits-all approach.

The company also plans to leverage AI for decision support, using data-driven insights to aid in decision-making processes. This can enable HR to make more informed decisions about personnel management and development, including succession planning.

Apurv Sharma, Senior Manager of Group Information Systems at Darussalam Assets, expresses excitement about deepening the company’s AI capabilities and tapping into SAP Business AI’s potential to further transform the business. The ultimate goal is to leverage AI not just for automation but to foster a culture of innovation that drives leadership in the industries in which DA operates.

SAP’s Commitment to Delivering Relevant, Reliable, and Responsible AI

SAP’s President and Managing Director for Southeast Asia, Verena Siow, commends Darussalam Assets for their foresight in continuing their SAP journey with the latest AI innovations. She emphasizes that SAP Business AI is focused on delivering customers the most relevant, reliable, and responsible AI, built specifically for business.

Siow highlights the tangible business benefits that SAP Business AI provides, as demonstrated by the work with Darussalam Assets. SAP looks forward to supporting DA as it continues to improve its employee processes and experience, setting new benchmarks in operational excellence.

As one of the first customers in APJ to leverage SAP Business AI in an existing SAP solution, Darussalam Assets is setting an example for other organizations in the region looking to harness the power of AI to transform their business processes and drive innovation.

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