SAP for HR solutions– SAP SuccessFactors HXM suite and Learning Management System (LMS)– were recognised in Gartner’s Magic Quadrant for Cloud HCM Suites for 1,000+ Employee Enterprise and in The Forrester Wave: Learning Management Systems and Experience Platforms, Q4 2021 report, respectively.

According to Gartner, though the majority (60{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22}) of global midsize and large companies will have invested in a cloud-based Human Capital Management (HCM) suite for administrative HR and talent management by 2025, 20{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22}-30{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} will still be needing other solutions to fulfill their HR requirements. SAP SuccessFactors is well-positioned in the HCM market offering solutions to support end-to-end human resource processes– from core HR and payroll to workforce planning and employee experience management. 

Through the years, SAP’s HCM arm has been recognised by leading market research companies for driving innovation and advancing the capabilities of HR. SAP SuccessFactors recently received back-to-back recognitions from analyst firms Forrester and Gartner, further strengthening its position in the HCM and talent management segment.

SAP for HR Solutions Recognitions

Leader in Learning Management Systems and Experience Platforms

SAP was named a Leader in “The Forrester Wave: Learning Management Systems and Experience Platforms, Q4 2021” against 9 vendors across 28 criteria– achieving the highest rank in the market presence and strategy categories. Specifically, the Forrester report highlighted that SAP SuccessFactors is a resources powerhouse offering customers in-house research capabilities and in-suite capabilities and integration across all business levels.

“SAP SuccessFactors has a rich set of capabilities to support learners, administrators, and facilitators. [It] is a strong fit for enterprise buyers looking for a solution that connects learning to business outcomes, provides robust integration, and has a strategy grounded in learning science,” the report stated.

SAP SuccessFactors President Jill Popelka emphasised that learning is a critical differentiator in business transformation. She added:

“It’s no longer limited to compliance training. Today, our customers are using SAP SuccessFactors learning solutions to help their employees build new skills and capabilities, adjust to changing regulations and demands, and discover new career paths. By helping people learn in a way that is consumable and aligned to their interests, organizations can help them develop a career that is personally fulfilling while also benefitting the business.”

Leader in Cloud HCM Suites

SAP emerged as a Leader in “Gartner’s Magic Quadrant for Cloud HCM Suites for 1,000+ Employee Enterprises” for its outstanding capabilities in geographic localisation, talent management, and workforce management (WFM). (InsideSAP Asia often references articles from websites in other languages to bring you as much information as possible.) 

“SAP SuccessFactors was selected as a leader in the Magic Quadrant for Cloud HCM Suite for Enterprises with 1,000 or more employees for the 6th consecutive year.” Seong-Yeol Lee, CEO of SAP Korea, stated.”The result of winning this award is a result that has been recognised for the completeness of vision and execution ability provided by SAP SuccessFactors.”

There are over 12,000 customers across 200 countries leveraging SAP SuccessFactors HXM solutions and over 4,800 customers using SAP SuccessFactors Employee Central today. The report recognised SAP SuccessFactors HXM Suite’s payroll module– having over 45 localisations– and SAP’s capability to track compliance requirements for 101 countries in the core HR module. In addition, SAP also excelled in its WFM capabilities such as the SuccessFactors Time Tracking solution and reselling of WorkForce Software solutions as integrated parts of the SAP SuccessFactors HXM Suite.

Furthermore, SAP received a high rating for both prehire and post-hire talent management functions, specifically for recruiting and performance management.

SAP SuccessFactors Chief Product Officer, Meg Bear, said:

“SAP continues to lead the human capital management (HCM) market at a global level, building momentum around the HXM vision. By listening to the opinions of stakeholders, delivering differentiated experiences, and empowering them, businesses have the agility they need to keep pace with changes in the external environment, and employees are empowered to shape careers that align with their goals.”

SAP SuccessFactors HXM suite continues to expand– from the launch of SAP Work Zone for HR in 2020, a digital workplace powered by SAP Business Technology Platform recently recognised as the “Best HR Product of 2021” by Human Resource Executive and HR Technology Conference, to the latest SAP SuccessFactors Opportunity Marketplace, a new solution that drives internal mobility and upskilling powered by machine learning.

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As customer experience becomes an increasingly important focus for businesses globally, SAP is well-positioned to help organizations excel in this aspect. Last year, the German software giant acquired Emarsys, a provider of an omnichannel customer engagement platform that aims to help brands accelerate time to value and achieve faster business outcomes.

The SAP Emarsys Customer Engagement Platform is a part of the wider SAP Customer Experience portfolio, which also includes the SAP Service Cloud, SAP Commerce Cloud, SAP Marketing Cloud, SAP Customer Data Cloud, and SAP Sales Cloud solutions.

Personalization is still a top priority for digital marketing leaders, according to global research and advisory firm Gartner. Additionally, its recent report has noted that relevant and timely communication is critical for educating customers, reducing friction, and building brand loyalty in customers.

Highlighting Emarsys’ ranking in the latest Magic Quadrant for Personalization Engines, Gartner recognizes SAP for its industry-specific templates to ease user adoption as well as measurement, reporting, service, and support.

Sameer Patel, Chief Marketing and Solutions Officer at SAP Customer Experience, believes the company’s position as a Leader in the report reinforces the overall features of the SAP Customer Experience portfolio. He stressed:

“With the integration of Emarsys, SAP Customer Experience powers a foundation of omnichannel personalized engagement, meeting customers where and when they choose to engage, on their preferred channels and on their terms.”

Delivering Personalized Omnichannel Experience to Customers

Meanwhile, Sara Richter, Chief Marketing Officer at Emarsys, said:

“With 91{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of consumers saying they are more likely to buy from brands that provide relevant offers and recommendations, personalization is an essential part of this approach. We believe that this report, and our Leader placement within it, validates our vision for personalized, customer-centric commerce and that we offer the right technologies to help brands connect the dots and produce a true 1:1 customer experience.”

Moreover, Emarsys has established its customer base in the Asia-Pacific (APAC) region by expanding its footprint with offices in various countries including Singapore, Hong Kong, and China.

Particularly in Singapore, online fashion retailer Love, Bonito selected the SAP Emarsys Customer Engagement platform to help the company remove organizational silos and create automated personalized customer experiences across email, paid, and on-site channels. As it was using disparate IT tools, the company initially struggled to personalize digital communications throughout each phase of the customer lifecycle.

Following a quick implementation after choosing the SAP Emarsys solution, Love, Bonito was able to achieve a 67{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} increase in lead to first-time buyer conversion, a five-fold increase in active customer expenditure, and a 32{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} rise in average order value.

SAP Japan Launches SAP Emarsys Customer Engagement Platform

Furthermore, SAP Japan has also begun to offer the SAP Emarsys Customer Engagement Platform, adding it to the company’s SAP Customer Experience product offerings.

Announcing that the company has started the domestic provision of the solution, Yasushi Tomita, Vice President and Head of SAP Customer Experience at SAP Japan, said he felt that it was necessary to provide more Business-to-Consumer (B2C) specific functions due to customer requests.

“Therefore, we strengthened SAP Customer Experience with Emarsys to deliver even more value as a whole. From the marketing stage to after the customer purchases the product, we provide the value of the customer journey that cannot be achieved by CRM (Customer Relationship Management) alone,” he emphasised.

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Early on, SAP has laid out its global initiatives to help businesses better manage and adjust to the changes that are happening inside their companies, with their customers, and with their supply chains in these unpredictable times. SAP offered select supply chain solutions at zero cost to help companies easily identify and address potential supply chain disruptions as well as pinpoint alternative sources of supply and move goods efficiently and cost-effectively.

The German company’s dedication and efforts to aid the global supply chain challenges have not gone unnoticed in the recent Gartner Magic Quadrant report. Gartner Inc. announced that SAP received several recognitions for its logistics, transportation, and supply solutions.

Outstanding Logistics and Supply Chain Management Solutions

Franz Hero, Head of Development for SAP Digital Supply Chain, commented that this year has disrupted the supply chain without warnings that may have immediate and long-lasting impact. Appreciating Gartner’s recognition for SAP, he said:

“Companies must operate resilient supply chains that are agile, predictive, and intelligent in order to make informed decisions quickly and confidently. These third-party recognitions show SAP’s leadership in helping organizations continue moving forward — even in times of disruption.”

According to recent Gartner reports, SAP has been:

• A Leader in Gartner “Magic Quadrant for Warehouse Management Systems” for the sixth time in a row

SAP Extended Warehouse Management (SAP EWM) helps companies reduce warehouse and distribution costs by improving productivity and visibility into processes, labor, and stock. It covers all the facets of warehouse and distribution management, including multichannel fulfillment and distribution, inventory management and control, cross-docking, labor management, and billing for companies of all sizes and industries.

Basic features of SAP EWM are included in SAP S/4HANA Enterprise Management.

• A Leader in Gartner “Magic Quadrant for Transportation Management Systems” for the sixth year in a row

The SAP Transportation Management solution helps organizations optimize logistics and improve services by increasing visibility and control and streamlining goods movement, integrating fleet and logistics management.

In May 2020, SAP has released the functionality of Normalized quantity (NLQ) in embedded Transportation management (TM ) with S/4HANA 1909 release and in standalone TM with TM 9.6 release

• Ranked by Gartner as the number one market share leader in supply chain management software, worldwide, for the 18th year in a row

According to Gartner:

“The supply chain management software market grew 8.6{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} in 2019, exceeding $15 billion in vendor revenue. Cloud revenue grew 2.5 times faster than the overall market, accounting for nearly 34{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of the market as all leading vendors transitioned their new product strategy to cloud.”

• Ranked by IDC as number one by market share for supply chain management applications

Published in April 2020, the “IDC Semiannual Software Tracker 2019H2” reported that SAP ranked number one in supply chain management revenue and overall market share.

Other Q3 2020 Recognitions 

September has just begun but SAP has already received several recognitions from Gartner and IDC in various categories this third quarter of 2020.

• A leader in Gartner “Magic Quadrant for Data Integration Tools” report based on its “ability to execute” and “completeness of vision.” 
• A Leader in Gartner’s July 2020 Magic Quadrant for Sales Force Automation for SAP’s completeness of vision and ability to execute.
• International Data Group Inc. named SAP Business One as Leader in the worldwide software-as-a-service (SaaS) and cloud-enabled small office ERP applications market.

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