SAP has recently announced that three global retailers have chosen the SAP Commerce Cloud solution to boost their e-commerce services.
Virgin Megastore, Sundiro Honda, and GPP will now be able to provide seamless omnichannel buying experiences for their customers using SAP Commerce Cloud. The cloud-native solution will fulfill the growing e-commerce needs of the entertainment retailing chain, motorcycle manufacturer, and Jin Jiang International Hotel’s supply chain platform, respectively.
Part of the SAP Customer Experience portfolio — which integrates different solutions for sales, customer relationship management (CRM), and marketing — the e-commerce platform helps enterprises develop solutions to allow for smooth buying experiences and streamlined processes, from search to sale.
Many retailers are now looking into their supply chain efficiency and digital competence as the demand for personalised shopping experience and attentive online customer support increases significantly. The e-commerce platform powered by SAP enables businesses to shift to digital commerce now that restrictions are still in place for in-store shopping amid the COVID-19 pandemic.
In addition, the solution offers a smooth-running digital approach to retail operations worldwide so that customers can save time and enjoy convenient buying experiences online.
Nuno Pedro, Head of Commerce at SAP Customer Experience, has stated in the announcement that:
“Retailers today have an incredible opportunity to understand, engage and transact with consumers if they greet their customers with a robust e-commerce platform from the moment the customer signals interest.”
Moreover, Pedro explained that by providing the same outstanding service and ambiance that shoppers value in physical retail stores, the e-commerce solution gives respect to the consumers throughout their online shopping experience.
Delivering Exceptional E-Commerce Experiences Through SAP Commerce Cloud
Joining other retailers that have decided to shift to digital commerce by utilising SAP’s solution, the following companies can now take advantage of the e-commerce platform:
GPP is Shanghai Jin Jiang International Hotel Group’s one-stop hotel material purchasing platform. Aiming to innovate a new business and source of revenue for hotel supplies, GPP has decided to implement SAP’s solution to develop an automated platform. By utilising the e-commerce platform, GPP consistently managed the Chinese hotel tourism giant’s business operations amid the COVID-19 pandemic. Established in 2018 by Deloitte China Consulting to support their client’s vision, GPP is a project made possible by SAP’s technologies and Deloitte China’s top-quality services.
Another company that has adopted the e-commerce solution to manage its rapid business growth is Sundiro Honda, a joint venture between Chinese private capital company Sundiro Investment Ltd. and Honda. The Shanghai-based electric vehicle and motorcycle manufacturer has built a digitalised platform to develop its dealership services, improve customer engagement, and enhance the new business model in the automotive sector.
Virgin Megastore is an international entertainment lifestyle retailer that currently operates over 35 stores across the Middle East and North Africa (MENA) region. The retailer has implemented the solution to address customers’ preferences for convenient shopping experiences. With the expansion of its online sales operations, the company has attracted a new generation of tech-savvy shoppers by providing a compelling omnichannel experience. Additionally, the retailing chain maximises other SAP applications such as SAP ERP ECC 6.0 – Controlling (CO) and SAP ERP ECC 6.0.
