Qualtrics and IBM Japan have announced a new strategic alliance to help customers in the Japanese market access and expand the full value of Qualtrics XM Platform.
The Asia-Pacific and Japan (APJ) region still proves to be an emerging experience economy where consumers choose a superior experience over a superior product. As part of its growth strategies and ongoing investments in expanding operations, Qualtrics has opened offices in Singapore and Tokyo in 2017 to address the increasing demand for XM solutions in the region.
Qualtrics’ recent partnership agreement with multinational technology company IBM Japan is yet another proof of the company’s commitment to driving the digital transformation of businesses across the APJ region. The latest collaboration will empower IBM Japan with the right tools to provide a ‘one-stop support’ for companies when implementing industry-leading solutions from Qualtrics Experience Management (XM) Platform.
With a focus on achieving the goal of accelerating the XM footprint in the Japanese market, IBM Japan will be extending advisory services, delivery, and support for XM solutions to customers in the country.
In a statement, Satoru Kumashiro, Managing Director at Qualtrics Japan, said that Qualtrics has been instrumental in designing and enhancing the experiences delivered to customers and employees for businesses worldwide. Commenting on the new partnership, Kumashiro said the company continues to rapidly scale its operations in Japan. He added:
“Qualtrics’ strategic partnership with IBM ensures businesses across the country can benefit today from the industry-leading Experience Management Platform.”
Meanwhile, Brigid Archibald, Managing Director at Qualtrics APJ, also expressed her delight at the new alliance. The regional MD, who was appointed in May 2020 to direct the growth strategies of Qualtrics XM operations in APJ, remarked:
“An exciting chapter for Qualtrics, IBM, and most importantly, for the customers we serve.”
Expanding the Reach of Qualtrics XM Platform in Japan
In November 2019, IBM joined the Qualtrics Partner Network — a network of expert practitioners with deep industry knowledge, experience, and insights — and has since established a dedicated Qualtrics department to support XM implementations. All members of that group were also certified as Qualtrics consultants in February 2020.
Furthermore, that dedicated team of experts has won orders for large-scale employee experience projects and received the highest satisfaction rate in IBM Japan after the implementation. The group has also successfully delivered professional implementations of Qualtrics EmployeeXM, built on the Qualtrics XM Platform, to Japanese customers.
As the first Japanese company to acquire Qualtrics reseller certification, IBM Japan will help accelerate time to value for joint customers. The tech giant will also have significant involvement in expanding the reach of XM capabilities as an implementation partner for Qualtrics in the region.
“IBM Japan’s appointment as reseller for Qualtrics in Japan is testament to the proven abilities of Qualtrics, which is already being successfully used by leading Japanese companies,” Kumashiro said.
By combining Qualtrics XM software and IBM Japan’s services and solutions, the strategic alliance will help clients in achieving greater results in their XM implementations. Joint account planning will also be conducted with sales representatives from both companies. Additionally, the collaboration will see XM training held within IBM Japan.
Moreover, Qualtrics customers will join Think 2021 — a digital event hosted by IBM Japan — along with other experts in the industry to learn more about how to navigate change through transformation, automation, and modernisation.
About IBM Japan
IBM Japan Ltd. is a commercial services provider that offers computer system and semi-conductor products, software, technical support, and business consulting services to fulfill the needs of customers.
