New SG Data Centre Focuses on SAP Commerce Cloud

New SG Data Centre Focuses on SAP Commerce Cloud

“SAP Commerce Cloud is best fit for companies looking for an industrial-strength, fully functional commerce platform.” – The Forrester Wave: B2B Commerce Suites, Q3 2018 report

SAP has launched its newest Singapore Data Centre for SAP Commerce Cloud market across the Asia Pacific region last 17 October 2019. The centre intends to support the deployment of the platform enabling businesses in the region to adopt digital commerce strategies and deliver superior customer experiences.

The data centre in Singapore is said to work with existing centres in Australia, China, and Hong Kong to ensure customers can deploy the platform with minimal latency and performance issues for a better online shopping experience.

SAP Commerce Cloud is a single commerce solution that offers personalized, comprehensive e-commerce experience with end-to-end commerce processes. It supports all go-to-market models such as retail, direct to consumer (B2C), indirect via distributors or resellers (B2B2C), and selling to organizations (B2B). The platform uses a type system to organize data, for example, product information, customer data, addresses or orders, making the customer experience seamless.

The Forrester Wave: B2C Commerce Suites, Q3 2018 report has recognised SAP Commerce Cloud as a Leader in B2C Commerce and B2B Commerce Analysis. The report said:

 “SAP Commerce Cloud … delivers a full-featured suite that leverages the strengths of the SAP ecosystem and integration with the SAP S/4HANA and SAP C/4HANA applications.” 

APAC’s Booming Digital Commerce

In recent years, the APAC region has shown to have some of the world’s fastest developing economies and most digitally savvy populations. Businesses look at digital commerce as its source of growth opportunities. 

In a report released by Fitch Solutions, an industry-leading provider of credit, debt market, and macro intelligence solutions, the digital commerce sales in APAC are forecasted to achieve 14.2% growth year on year reaching US$1.2 trillion in 2019 and US$1.77 trillion by 2022. Similarly, Southeast Asia’s Internet economy is anticipated to grow thrice its current annual size and reach US$300 billion by 2024 according to e-Conomy SEA report, a multi-year research program launched by Google and Temasek and joined by Bain & Company in 2019.

SAP strategically selected Singapore as the location of its newest data centre because of the country’s geopolitical stability and its adherence to data privacy. It will be the default data centre for customers in Southeast Asia and India.

 “APAC’s digital commerce environment offers businesses unprecedented growth opportunities and with our goal of helping our customers master their transition to the experience economy, the region has become a key market for SAP. With the new Singapore Data Centre, we will be better positioned to support our customers as they tap into our best-in-class commerce cloud solution,” said Atul Tuli, Vice President of SAP Southeast Asia in the press release.

SAP Commerce Cloud has prebuilt integrations with SAP S/4HANA, SAP ERP, SAP C/4HANA, and other SAP applications. The SAP’s commerce solution that promises to provide superior omnichannel experience boasts of its portfolio such as:

SAP Product Content Hub

SAP Upscale Commerce

SAP Commerce Cloud, context-driven service


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