BackOffice Associates completes their executive placement with Zarina Lam Stanford, formerly of SAP Asia Pacific and Japan, in the New Year.
Executive Placement for the New Year
BackOffice Associates, a leader in solutions that solve complex data transformation challenges, their executive placement with Zarina Lam Stanford as Chief Marketing Officer. Stanford joins this innovative. company as it extends its leadership. BackOffice Associates also plans to expand their reach into new industries and geographies worldwide with the help of Zarina Lam Stanford’s expertise. Reporting to CEO David Booth, Stanford will oversee all aspects of the company’s global and corporate brand and marketing strategy and operations..
Zarina Lam Stanford was formerly Chief Marketing Officer of SAP Asia Pacific and Japan. Prior to SAP Asia Pacific and Japan, she was Vice President at IBM, serving global, North America, and growth markets in IBM’s Systems and Software business units. Stanford was named a CMO Fellow by a UK-based Marketing Academy and received the distinction of “Woman of the Decade in Technology and Innovation” at the Women Economic Forum in 2018. A champion for diversity and inclusion initiatives, Stanford also serves on the Board of Directors at Beyond Diversity Foundation.
Data Driven Leadership
“Data as a currency is a global phenomenon that presents unprecedented challenges and opportunities for businesses of all sizes. I look forward to working with our regional presidents, the world-class BackOffice team of consultants, and the entire BackOffice team to advance our customers’ business goals and data journey to bring relevance and drive engagement along the way. With Dave and the executive team, as well as our blue-chip Board and fellow associates, I am in good company.”
“We are ecstatic to have Zarina join the BackOffice family and are eager to leverage her passion, creativity, industry knowledge, and proven leadership to deliver exceptional business growth and customer experience,” said Booth.
