In a recent IDC MarketScape report, SAP emerged as a Leader in Worldwide B2B Digital Commerce Platforms 2020 Vendor Assessment.
The last quarter of 2020 opened with back-to-back recognitions for select SAP applications from distinguished independent research bodies. The German software firm has been named a Leader in “The Forrester Wave™: Customer Identity and Access Management (CIAM), Q4 2020” and in the “IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2020 Vendor Assessment”.
IDC MarketScape Report
This year is the second time SAP has been recognised as a Leader in the “IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2020 Vendor Assessment”.
Designed to provide an overview of the competitive fitness of ICT suppliers in a given market, IDC MarketScape’s vendor assessment model applies a research methodology that utilises a rigorous scoring methodology based on both qualitative and quantitative criteria.
In the recent report, aside from the comprehensive assessment framework, IDC MarketScape also gathered customer feedback via surveys and phone interviews. SAP took the leadership position based on its strategies and capabilities against 17 other vendors offering B2B digital commerce platforms. The report stated:
According to the report, SAP received an above average rating from customers when asked whether SAP Commerce Cloud is ‘built for the future.’ The SAP Commerce Cloud offers sourcing, consignment, complex ordering, delivery options, products, services, and pricing solutions that support B2C use cases and complex B2B scenarios.
“Consider SAP if you are an enterprise looking for an all-in-one digital commerce platform that can handle complex enterprise requirements and can support both B2B and B2C business models or you use SAP for other CX applications. Consider it if your organization is primarily focused on differentiating by building a unique and highly customized commerce experience with a platform offering deep functionality,” the report further noted.
Bob Stutz, President, Customer Experience at SAP highlighted that the tremendous shift seen in the B2B market is in sync with the B2C commerce. He explained:
“Consumers and now businesses are in control of their e-commerce experience, and they expect the best. With SAP Commerce Cloud, organizations courting business buyers can be sure they are offering a top-notch digital commerce experience and building lasting relationships.”
The Forrester Wave Report
SAP took the Leader position against 12 other vendors in “The Forrester Wave™: Customer Identity and Access Management (CIAM), Q4 2020″. SAP was recognised for the CIAM capabilities in its SAP Customer Data Cloud solution portfolio, which includes SAP Customer Consent, SAP Customer Data Platform, SAP Customer Identity, and SAP Customer Profile.
The report highlighted that CIAM customers should consider vendors with the ability to enable seamless, frictionless customer privacy and consent management; integration with identity verification systems; and the ability to scale to large numbers of users in both technology and price. It further stated:
“[SAP’s] solution offers outstanding consent management, expansive customer self-service, and a very well thought through CIAM administration interface.”
Stutz explained the essence of building trust in managing customer data. He said:
“Trustworthiness in the management of customer data is incredibly important, and organizations must provide transparency and deliver personal data control to customers while engaging in new ways and using different channels.
“SAP Customer Data Cloud has native integrations and completely secure, seamless consent management built-in, which enables organizations to handle customer data respectfully, while still deriving valuable insights.”
