A global leader in innovative software, SAP, announced a partnership with Expo 2020 Dubai as its first international Premier Partner. They will support the delivery of personalised experiences to millions of visitors that will be coming from all over the globe.
Dubai, located in United Arab Emirates, was the chosen location for the once-in-a-lifetime 173 day-long global expo. The event will showcase 60+ live shows daily, world-class architecture, innovative landscapes, arts and culture and many more! humanity’s potential for a genuinely connected, digital world.
Event organisers for the expo will utilise SAP solutions to ensure that processes and costs are optimised and personalised experiences are delivered accordingly for almost 25 million visitors coming from 192 countries that have confirmed their participation after Dubai was awarded the honour of hosting the biggest event on November 27, 2013.
Luka Mucic, Member of the Executive Board and Financial Chief Officer of SAP SE, said:
“SAP is helping Expo 2020 Dubai transform the on-site experience for its visitors. We are using global best practices so Expo 2020 Dubai can combine customer experience data, so-called X-data, with operational data, O-data, in real-time. This helps Expo 2020 Dubai listen, understand and act on millions of participant and visitor data points in real-time as part of our commitment to helping organisations become intelligent enterprises in the experience economy.”
For its back-end financials, HR and procurement, the expo is using SAP S/4 HANA. They are also using C/4HANA suite for its real-time visitor information. SAP Digital Boardroom and SAP Analytics Cloud solutions are being used for their visualised reporting and decision-making process.
At the event, they are also planning to implement the SAP Customer Checkout application. This will be used to process retail sales transactions from hundreds of points of sale that will be stationed across the site.