Following its recent takeover of Heinz India Private Limited, Zydus Wellness—one of the leading companies in the fast-growing Indian consumer market—needed to move quickly to create a future-ready business enterprise. With Accenture and SAP, Zydus Wellness was able to successfully integrate Heinz India’s and its own business and operational processes, products, and information in time for peak sales season.
Migrating to SAP S/4HANA enabled Zydus Wellness and Heinz India to operate as one unified business. With SAP S/4HANA in place, Zydus was able to successfully consolidate both companies’ consumer packaged goods best practices.
On Selecting Accenture and SAP
Zydus Wellness’ Chief Executive Officer Tarun Arora explains why the company chose Accenture for its digital transformation,
“We selected Accenture for its understanding of our industry, technology credentials and impressive track record in delivering enterprise transformation at scale.”
Manish Gupta, a managing director at Accenture who leads its Consumer Goods & Services practice in India, said,
“Implementing SAP S/4HANA® as part of this transformation initiative is a further demonstration of Zydus Wellness’ commitment to become a truly intelligent enterprise that puts the consumer first. We are focused on helping Zydus Wellness bring innovation to market, maximize its business performance and operate even more efficiently.”
Zydus Wellness’ Acquisition of Heinz India
The Ahmedabad-based company completed its acquisition of The Kraft Heinz Company (Kraft)—operating under the name Heinz India—January last year for ₹4595 crore. Heinz India operates with brands such as Complan, Glucon D, Nycil, Sampriti Ghee and Ketchup.
According to a report, with two large manufacturing facilities in Aligarh and Sitarganj, post-product integration, the combined entity of Zydus Wellness and Heinz India will have five manufacturing units, 1800 distributors and 2 million customer touch points.
Zydus Wellness Chairman Sharvil Patel said of the acquisition:
“Closing of this transaction represents a new and exciting chapter for Zydus Wellness as we continue our journey of transformation into a leading player in the wellness domain. Together we look forward to leveraging the strengths of the legacy brands and our capabilities to merge science and innovation and drive value for our consumers and our stakeholders.”
The acquisition provided the best opportunity for Zydus Wellness to scale its operations rapidly and grow its business in the consumer wellness space. But this presented challenges as well: the company needed a highly efficient solution to consolidate and integrate its own business and operational processes and information with the newly acquired Heinz India.
By deploying SAP S/4HANA using Accenture’s myConcerto platform, Zydus Wellness was able to standardize and improve visibility and operational efficiency across its business and set the stage for a new era of growth with Heinz India under its wings. Combining end-to-end infrastructure across all lines of business and geographies with Accenture and SAP gave Zydus the ability to develop, test, pilot and roll-out innovations faster.
Accenture’s myConcerto platform is an insight-driven, digitally integrated platform that orchestrates the power of new SAP solutions and technologies, and Accenture’s industry and functional expertise to create exponential business outcomes. According to Bhaskar Ghosh, Group Chief Executive for Accenture Technology Services, the technology harmonizes SAP technologies, applications and capabilities to amplify business results in the intelligent enterprise:
“Bringing together the best of our innovations, Accenture myConcerto is our latest example of New IT brought to life. We can help maximize business outcomes by harmonizing common business processes and data by industry into a digital platform that can modernize our clients’ IT environments with speed and agility.”