25-year IT veteran Atul Tuli has recently been promoted as Managing Director to deliver the Intelligent Enterprise with SAP in Indochina.
In the recent six months, some SAP executive roles in Asia have gone through revamping with the same and ultimate objective to propel digitalisation in the continent, especially during the pandemic.
In the last quarter of 2020, some major role changes include the promotions of homegrown talents Nguyen Hong Viet as Managing Director (MD) of SAP Vietnam and Verena Siow as President and MD of SAP Southeast Asia. Last month, SAP APJ President Scott Russell has been promoted as Customer Success lead replacing Adaire Fox-Martin and as a new member of the Executive Board. SAP veteran Paul Marriott took over Russell’s role as SAP APJ President to further propel the software giant’s remarkable growth in the region.
This March, SAP Indochina welcomes its new MD Atul Tuli, former Vice President and Head of Customer Experience of SAP South East Asia. As MD of Indochina, he is responsible for the overall performance of Thailand, Myanmar, Cambodia, Laos, Bhutan, Maldives, and Nepal.
Siow, who was the Managing Director of SAP Indochina before becoming SAP SeA President, shared her confidence in Tuli taking on the MD role emphasising the critical role of SAP Indochina in the SAP SeA’s growth strategy. Siow is responsible for leading the digital growth in Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam markets as well as other emerging ASEAN countries. She said:
“We remain focused and committed to supporting our customers with technology solutions that can elevate their business for the long term. I am confident that Atul’s deep industry experience and understanding of the diverse Indochina region will be a key driver in accelerating our customers’ business transformation and contributing to their success.”
Driving the Intelligent Enterprise with SAP
Tuli brings with him over two decades of experience in enterprise software with expertise on cloud applications in the area of Customer Experience (CX). He held various sales leadership roles in Salesforce, Oracle, and Microsoft before joining SAP in 2019 as Vice President and Head of Customer Experience, SAP South East Asia. In the past two years and amidst the extraordinarily challenging 2020, he has led SAP customer adoption and success of many organisations in the region.
Expressing optimism in his new role in SAP Indochina, Bangkok-based Tuli shared:
“The Indochina region presents economic growth opportunities.”
“In Thailand, the government launched the Thailand 4.0 initiative as part of their push into the digital economy and grow industries of the future. We are also seeing an uptake of digital transformation in industries such as Telco, Public Sector, Utilities, and Manufacturing. I am thrilled to help our customers and partners thrive and succeed in the digital economy,” he added.
Thailand 4.0 is an economic model designed to propel the country’s recovery and development from the economic challenges of past economic development models that focused on agriculture (Thailand 1.0), light industry (Thailand 2.0), and advanced industry (Thailand 3.0). Thailand’s economy is projected to rebound to 4.0 percent in 2021 according to The World Bank. In sync with the fourth industrial revolution, the country’s IoT is forecasted to reach THB 65.74 billion by 2030 with consumer, manufacturing, transportation, and logistics industries driving growth.
As Indochina’s new MD and an expert in cloud solutions, Tuli will be instrumental to the success of RISE with SAP– the software giant’s latest concierge service to the Intelligent Enterprise offered as a Business Transformation as a Service package.
