Launched in 2017, Anchanto’s SelluSeller has over 100 ready integrations with ecosystem players such as e-commerce, marketplaces, web stores, accounting tools, ERPs, SAP system, WMS, and last-mile carriers.
Singapore-headquartered Anchanto, a global B2B SaaS product company, has been tapped by Panasonic to be its technology partner as the electronics conglomerate expands its e-commerce capabilities in the Asia Pacific. The strategic partnership aims to unify and streamline Panasonic’s e-commerce operations across different countries in Southeast Asia by leveraging Anchanto’s omnichannel Order Management System (OMS), SelluSeller.
Speaking about Anchanto’s platform that seamlessly integrates with SAP system, Jake Hirose, Managing Director at Panasonic Appliances Marketing Asia Pacific, said:
“Our infrastructure and priorities vary from one country to another. Anchanto’s ready-made and powerful solutions with most web stores and marketplaces pre-integrated added to their ability to implement a customised solution integrated with SAP at lightspeed, and their unique strong presence within the APAC region were driving factors for us to select them to accompany Panasonic in the long term.”
“Panasonic enters this new decade with great objectives and ambition. We want to be at the forefront of the growing e-commerce trend with every part of our business,” Hirose added.
Panasonic’s omnichannel retail strategy, leveraging Anchanto’s cutting edge e-commerce technology, is part of the company’s growth plan for 2021. Recognising the changes in the retail industry, the electronics giant aims for stronger customer engagement through a more Direct-To-consumer (D2C) approach. Anchanto’s platform is anticipated to deliver unique customer experience and is projected to bring Panasonic closer to its goal of quadrupling its e-commerce revenue.
Panasonic will deploy Anchanto’s technology in Singapore to be followed by the rest of the SEA markets.
SelluSeller Integration with SAP System
A powerful e-commerce management application, SelluSeller offers multiple benefits to e-commerce businesses while keeping their multichannel selling operations simple and streamlined. Anchanto’s robust and feature-rich platform suits the highly fragmented nature of the Asian market by delivering excellent customer experiences across multiple touchpoints as well as drive peak selling performance, achieve complete control & visibility, scale business, and bring in outstanding revenues.
SelluSeller instantly connects with the SAP system, e-commerce marketplaces, web stores, and accounting tools among others. The platform has a robust and user-friendly interface that easily allows brands, retailers, distributors, SMEs, and service providers to run-analytics-driven selling operations.
For instance, in just a few clicks, SelluSeller allows users to readily download a comprehensive order export file containing details of all selected orders in SelluSeller and import all the order details into the SAP/financial system. The order export file also contains all the tax-related information for orders, which can be imported into the SAP system for the purpose of calculating tax information or tax audit.
“Our objective has always been to accompany ambitious companies on their e-commerce journey through the development of powerful and agile technology, and strong expertise. We are honored and humbled to be working with Panasonic and enabling their long-term omnichannel strategy. With the help of our platform, our strong local presence in the APAC region, and our network of integrated partners, we will support Panasonic’s ambitious digital commerce plan across markets,” stated Vaibhav Dabhade, Founder and Chief Executive Officer of Anchanto.
