The global leader in enterprise software has marked a year of substantial cloud momentum, as evidenced by its Q4 and full year 2023 results announced on January 24. The Asia Pacific and Japan (APJ) region has emerged as a focal point for SAP’s growth, with numerous enterprises across diverse industries choosing SAP for their cloud transformations. This surge in demand is not only a testament to SAP’s robust cloud offerings but also highlights the region’s growing embrace of digital solutions.

A Transformative Era with the Rise of Cloud and AI

The fourth quarter of 2023 saw SAP’s cloud revenue in APJ soar by 28% to €499 million, indicating a robust and growing appetite for cloud-based solutions in the region. This growth is attributed to the increasing recognition among APJ businesses of the need for agility and innovation in today’s fast-paced digital landscape. SAP’s cloud solutions are enabling companies to streamline operations, enhance efficiency, and foster innovation.

Under the leadership of Paul Marriott, President of SAP APJ, the company is not just focusing on cloud transformations but is also pioneering in areas like artificial intelligence and sustainability. These technologies are becoming crucial for businesses looking to stay competitive and responsible in the modern economy. SAP’s commitment to integrating AI into its offerings allows businesses to leverage data-driven insights, while its sustainability solutions help companies reduce their environmental impact.

The Strategy of SAP in Asia Pacific Japan

SAP’s strategy in APJ, as guided by Marriott, revolves around a customer-centric approach. This approach is evident in the diverse array of businesses that have recently partnered with SAP. For instance, Airservices Australia, responsible for a significant portion of the world’s airspace, has transitioned to SAP S/4HANA in the cloud. Similarly, Christchurch City Council has embraced RISE with SAP for a private cloud solution, demonstrating the flexibility of SAP’s offerings in meeting varied customer needs.

In Japan, leading firms like NEC Corporation and Daikin Industries have chosen RISE with SAP, signaling a shift towards more integrated and efficient cloud-based systems. This trend is also consistent across the APJ region, with companies like Matsumoto Precision Co. Ltd. adopting SAP’s solutions for enhancing their environmental sustainability practices.

Transforming Industries Across APJ

The implementation of SAP’s solutions has had a transformative impact on various industries across APJ. In Indonesia, PT Chandra Asri Pacific Tbk, a major chemical and infrastructure company, is leveraging SAP to support its growth and improve decision-making processes. Coles Group in Australia has also embraced SAP for its business transformation. These examples further demonstrate SAP’s ability to cater to diverse industry needs, from retail to manufacturing and beyond.

SAP’s suite of solutions, including SAP Signavio and SAP Datasphere, has been instrumental in enhancing process and data management for companies in the region. For instance, AusNet and Foodstuffs North Island have also integrated these solutions to streamline their operations and lay a foundation for future growth.

The integration of AI into SAP’s cloud offerings is enabling businesses in APJ to gain a competitive edge. AI-driven analytics and insights are empowering companies to make more informed decisions, optimize operations, and innovate in their respective fields.

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The German tech giant’s Q1 2023 results showed impressive growth in the Asia Pacific and Japan (APJ) region, with cloud revenue reaching 414 million Euros, a significant 23% increase from the same period in 2022. Meanwhile, the total revenue for the quarter was 1.063 billion Euros, reflecting SAP’s strength and continued growth. Additionally, the global cloud revenue also saw an increase of 24%, with S/4HANA cloud revenue up by an impressive 77%.

SAP’s cloud strategy is resonating well with customers in APJ, as demonstrated by the adoption of the SAP S/4HANA public cloud edition by renowned brands like Shinsegae International and NEC Networks & System Integration Corporation. These brands are experiencing the benefits of SAP’s innovative, flexible, and comprehensive cloud-based transformation, which is empowering their businesses to transform in the cloud.

According to Paul Marriott, President of SAP APJ, businesses in Asia are rapidly transforming and digitizing their operations through a cloud-first strategy. Momentum is building across large enterprises and SMEs, with SAP’s public cloud offering delivering flexibility and scalability, while also leveraging the company’s global business networks. This also allows customers to innovate faster than ever before, enabling them to become intelligent and sustainable businesses.

SAP Cloud Success Services are assisting businesses throughout Asia Pacific and Japan (APJ) to reach their objectives through value-driven collaboration. HCLTech, a leading global technology company, Indorama Ventures, a chemical company, Commonwealth Bank of Australia, one of Australia’s biggest banks, and DKSH Holdings, one of the world’s top market expansion companies, are among the new customers receiving the benefits of SAP Cloud Success Services.

Leveraging SAP Cloud Success Services for Digital Transformation

Several companies that have implemented SAP solutions with the help of SAP Cloud Success Services include:

• Commonwealth Bank of Australia, a global banking customer of SAP, has implemented CommRem (SAP Commissions) to speed up commissions processing time and provide better digital innovation to improve customer experience.
• HCLTech has chosen various SAP solutions, including SAP SuccessFactors, SAP Business Technology Platform, SAP Qualtrics, and SAP Preferred Success Services to better engage, recruit and retain the best talent and provide a world-class employee experience.
• Indorama Ventures (IVL), a global chemical company, embarked on a four-year digital transformation project in 2020 to implement SAP S/4HANA, SAP SuccessFactors, and SAP BW/4HANA across more than 100 IVL entities globally with the support of SAP Cloud Success Services and Accenture.
• JFE Steel migrated its accounting and investment management system to SAP S/4HANA Cloud with the support of SAP Cloud Success Services.
• NEC Networks & System Integration Corporation adopted SAP S/4HANA Cloud, public edition, to expand its service business.
• L&T Construction & Mining Machinery (CMB) went live with SAP Field Service Management to automate and optimize service delivery and quality through real-time scheduling, dispatching, tracking, and reporting.
• Shinsegae International went live with SAP S/4HANA Public Cloud successfully with the help of SAP Cloud Success Services.

SAP results indicate that the company has seen significant growth in revenue and cloud subscriptions in recent years, indicating a strong performance in the enterprise software market. The German tech giant’s investments in cloud computing and artificial intelligence have also positioned the company well for future growth opportunities. Lastly, the positive trends seen in SAP results suggest a promising future for the company as it continues to innovate and evolve in response to changing market conditions and customer needs.

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