As the single largest employer in Sri Lanka’s export industry, Brandix needed to boost productivity and improve employee experience not only in the country, but also across its other apparel manufacturing units located in India, Bangladesh, Haiti, and Cambodia.

To achieve this, Brandix needed to modernize its human resource processes. The company turned to Accenture to support its digital endeavor. The two companies signed an agreement in 2019 that aimed to help Brandix in future-proofing and transforming its business operations.

Under the terms of the agreement, Accenture will help Brandix develop data-driven manufacturing, supply chain, finance, and human resources management solutions based on innovative technologies.

Anindya Basu, geographic unit and country senior managing director for Accenture India, commented on the collaboration,

“The retail industry is being redefined globally by consumer expectations, digital technologies, and transformative business models. To create value in this highly competitive environment, apparel manufacturers need to embed technology-led innovation not only at the edges of systems but also within their core processes.”

Building Human Resource Management Solutions with Brandix iConnect

The Brandix-Accenture agreement led to the creation of Brandix iConnect, designed to help the company deliver engaging employee experiences to promote productivity and drive better business results.

The human resource management solution—deployed in four months—is based on SAP SuccessFactors, SAP’s cloud human experience management (HXM) suite that provides employees with experiences that recognize their individual value and consistently motivate them to achieve top performance levels.

The new platform has become Brandix’s central hub for human resource services, aligning the company’s executive human resource processes with global best practices, bringing together real-time data, and providing employees with a user and mobile-friendly digital experience.

Since the go-live of the SAP-based solution, according to Brandix, the company has been able to:

• integrate electronic employee records
• establish an online learning management system
• automate the organization’s performance management processes
• improve talent management, succession, and learning and development processes

Project lead Suvasish Mohapatra of Accenture said, 

“People lie at the heart of any business, and this HR transformation initiative is a key milestone in Brandix’s digital journey. The modernization of its HR processes with SAP SuccessFactors solutions will help boost productivity and improve the employee experience, better positioning Brandix to grow and succeed in a highly disruptive environment.”

Achieving Sustainability Goals

Moreover, the SAP SuccessFactors-based platform has also helped the company support its sustainability goals with the elimination of paper-based human resource processes. 

Brandix has been actively playing a critical role in addressing some of the complex challenges facing our environment today. Driven by a strong vision of becoming a truly sustainable apparel manufacturer, the company started its sustainability journey in 2018.

Since then, it has established best-in-class benchmarks for other apparel manufacturing companies. Its sustainability efforts have been recognized through numerous national and international accolades, including LEED Platinum Certifications.

With the implementation of Brandix iConnect, the company is better positioned in driving its commitment towards minimizing and mitigating its environmental impact, further propelling it towards achieving its goals of becoming a truly sustainable apparel manufacturer.

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Migrating to SAP S/4HANA enabled Zydus Wellness and Heinz India to operate as one unified business. With SAP S/4HANA in place, Zydus was able to successfully consolidate both companies’ consumer packaged goods best practices.

On Selecting Accenture and SAP

Zydus Wellness’ Chief Executive Officer Tarun Arora explains why the company chose Accenture for its digital transformation,

“We selected Accenture for its understanding of our industry, technology credentials and impressive track record in delivering enterprise transformation at scale.”

Manish Gupta, a managing director at Accenture who leads its Consumer Goods & Services practice in India, said,

“Implementing SAP S/4HANA® as part of this transformation initiative is a further demonstration of Zydus Wellness’ commitment to become a truly intelligent enterprise that puts the consumer first. We are focused on helping Zydus Wellness bring innovation to market, maximize its business performance and operate even more efficiently.”

Zydus Wellness’ Acquisition of Heinz India

The Ahmedabad-based company completed its acquisition of The Kraft Heinz Company (Kraft)—operating under the name Heinz India—January last year for ₹4595 crore. Heinz India operates with brands such as Complan, Glucon D, Nycil, Sampriti Ghee and Ketchup.

According to a report, with two large manufacturing facilities in Aligarh and Sitarganj, post-product integration, the combined entity of Zydus Wellness and Heinz India will have five manufacturing units, 1800 distributors and 2 million customer touch points.

Zydus Wellness Chairman Sharvil Patel said of the acquisition:

“Closing of this transaction represents a new and exciting chapter for Zydus Wellness as we continue our journey of transformation into a leading player in the wellness domain. Together we look forward to leveraging the strengths of the legacy brands and our capabilities to merge science and innovation and drive value for our consumers and our stakeholders.”

The acquisition provided the best opportunity for Zydus Wellness to scale its operations rapidly and grow its business in the consumer wellness space. But this presented challenges as well: the company needed a highly efficient solution to consolidate and integrate its own business and operational processes and information with the newly acquired Heinz India.

By deploying SAP S/4HANA using Accenture’s myConcerto platform, Zydus Wellness was able to standardize and improve visibility and operational efficiency across its business and set the stage for a new era of growth with Heinz India under its wings. Combining end-to-end infrastructure across all lines of business and geographies with Accenture and SAP gave Zydus the ability to develop, test, pilot and roll-out innovations faster.

Accenture’s myConcerto platform is an insight-driven, digitally integrated platform that orchestrates the power of new SAP solutions and technologies, and Accenture’s industry and functional expertise to create exponential business outcomes. According to Bhaskar Ghosh, Group Chief Executive for Accenture Technology Services, the technology harmonizes SAP technologies, applications and capabilities to amplify business results in the intelligent enterprise:

“Bringing together the best of our innovations, Accenture myConcerto is our latest example of New IT brought to life. We can help maximize business outcomes by harmonizing common business processes and data by industry into a digital platform that can modernize our clients’ IT environments with speed and agility.”

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