Since 1978, SingEx Group has played an integral role in the development of the exhibitions and events industry in the Asian region. It is comprised of four closely linked companies such as SingEx Venues, Venues International, Exhibitions and SingEx Exhibition Ventures.
SAP has announced its collaboration with SingEx Holdings Pte Ltd to help drive the transformation of its global finance operations in Southeast Asia, China, India and the UK by deploying SAP S/4HANA Cloud.
SingEx, wholly owned by Temasek Holdings, one of Singapore’s largest investment holding companies, leverages SAP’s capabilities in providing an end-to-end view of the customer lifecycle and enterprise processes through its best in class software solutions in building a robust, adaptable and scalable Global Finance System.
Rizwan Hazarika, Chief of Digital and Technology Office at SingEx said:
“Through this collaboration, SingEx is currently developing a longer-term digital roadmap that includes the extension of services and integration with our ecosystem of front-end sales, marketing, and fulfillment systems.”
Hazarika also shared that the company is looking into solutions for food and beverage services, data management, analytics, and warehousing.
As part of the Singapore-based company’s digitalisation, its Global Finance System will be powered by SAP’s superior solution S/4HANA along with SAP Cloud Platform, SAP Analytics Cloud and Opentext Cloud. The SAP platform will also feature planning, business intelligence, predictive analytics, and machine learning capabilities. These future-proof technologies and system architecture are poised to support the organization’s growth ambition.
“With the successful roll-out of the first SAP S/4HANA Cloud implementation in Singapore and its overseas subsidiaries, SingEx moves closer to full digitalisation and achieves actionable insights across the business, creating value for our internal and external stakeholders,” stated Desmond Goh, CFO of SingEx. He added:
“Strategic adoption of leading technologies and digital initiatives at SingEx Holdings will continue to drive better decision making through the use of analytics and to bolster data governance and reporting.”
Seeing the potential of the Meetings, Incentives, Conventions, and Exhibitions (MICE) Market’s projected global revenue to reach US$1,439.3 billion in 2025 and US$441.1 billion in the Asia Pacific alone, the Group has gone full-throttle on its digital transformation to drive efficiencies and develop new go-to-market strategies.
Khor Chern Chuen, SAP Singapore’s Managing Director said:
“Technology has become a key differentiator in an increasingly competitive global MICE market. As a leader in this space, it may be critical for SingEx to harness technology to differentiate its offerings so the company continues to stay ahead of the curve.”
Chuen further explained that’s SAP’s collaboration will strengthen the company’s digital core as it transitions into an intelligent enterprise where data is transformed into actionable insights. He exclaimed:
“This helps SingEx to scale and transcend borders, forging a new growth path for a digital future.”
About SingEx Holdings
The Singapore-based Group’s companies provide a comprehensive range of integrated solutions for venue management and consultancy, exhibition and conference organising services and international exhibition related ventures. The companies under the group are subsidiaries of SingEx Holdings.
The entities of the Group are:
SingEx Exhibitions, its events arm, owns, develops and manages a series of new-to-market trade exhibitions and conferences in Singapore and key emerging markets.
SingEx Exhibition Ventures collaborates with partners to create new-to-market events in key industries with high growth potential. With its extensive network of relationships with regional governmental agencies, international trade associations, and commercial partners, the company is able to form joint ventures, acquire, market and scale events globally.
SingEx Venues specialises in the management of MICE facilities and has been managing the Singapore EXPO Convention and Exhibition Centre since 1999, and its convention wing, MAX Atria, since 2012.
SingEx Venues International provides management services for convention and exhibition centres in the Asia Pacific and other regions, including venue consultancy in areas such as feasibility studies, functional specifications, and user inputs as well as training and development.