Singapore farming start-up to implement S/4HANA Public Cloud


Photo: CrowdFarmX

CrowdFarmX, a Singaporean start-up farming cooperative on blockchain, will use SAP’s S/4HANA Public Cloud to onboard an anticipated 10 million Southeast Asia farmers onto its platform over the next two decades.

Through smart contracts, CrowdFarmX will link small farmers directly to wholesale distributors and retailers, helping farmers to gain a larger cut of the selling price, potentially increasing their net yield by up to 10 times. The platform will also offer brand marketing and financing resources, as well as opportunity for exclusive partnerships with retailers to boost sales through Crowd FarmX Food Cradles, to be rolled out across the region.

With the implementation expected to go live in December 2018, S/4HANA Public Cloud will serve as the digital core for the platform, as well as drive and integrate production planning and management of associated business processes such as sales and distribution, procurement, supply chain, finance control and monitoring. It will offer predictive analytics, an integrated supply chain for customers, and support track and trace of safe produce from farmers.

“The global food supply chain needs to be completely reimagined in order to remain sustainable for future generations. With SAP S/4 HANA Public Cloud, CrowdFarmX will have an intelligent and intuitive digital backbone that supports us to have more complete visibility of the supply chain and supports rapid scalability. This is crucial to pioneering next-generation agriculture by bringing and supporting farmers to gain more benefit from market opportunities,” said David Tan, founder and CEO, CrowdFarmX. “Our ultimate goal is to uplift farmers from poverty, make farming a more lucrative profession, and secure the world’s future food supply.”

During a pilot phase due to run through to 2020, more than 1000 farmers are expected to be provided with sophisticated agriculture technologies such as IoT irrigation monitoring systems and data analysis on micro-climates and soil moisture. With support from Food Cradle partners in Sentul City (Indonesia), Graceland (Thailand) and Mekong Homes (Cambodia), the company hopes to deepen engagement with farmers in the network and to reach to more from rural communities and villages. Myanmar and Vietnam are also in the future expansion pipeline.

“CrowdFarmX is a great example of a company that is focused on purpose-driven innovation. This is very much aligned to our purpose of helping the world run better and improving people’s lives,” said Khor Chern Chuen, managing director Singapore, SAP. “We are glad they choose SAP S/4HANA Public Cloud as their core technology to achieve their goals in building a more sustainable food supply chain and to support their regional expansion ambitions.”

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