Digital industry veteran Susanna Hasenoehrl has been appointed as Senior Vice President (SVP) and inaugural Head of SAP’s Sustainability in APJ. Hasenoehrl brings with her a wealth of experience in environmental management, sustainability consulting, and climate change policy to drive the tech giant’s ongoing strategy in the region.
SAP has long been an advocate of championing technological progress while embedding sustainability throughout its business operations. In November last year, the German multinational was one of the 44 organisations that received the first-ever 2021 Terra Carta Seal for their outstanding transition business plans to becoming net-zero on or before 2050. Since its launch in June 2020, the company’s Climate 21 initiative has also been used by customers to accelerate their sustainability goals and enable them to calculate, monitor, report, and take on the right actions to minimise their carbon footprint.
To further strengthen the tech giant’s suite of sustainability-specific products and solutions, a newly established role is set to help customers and partners in realising their strategic goals while complying with regulatory requirements. This week, Susanna Hasenoehrl joined SAP as the inaugural Head of Sustainability for APJ where she will be responsible for developing and fuelling the company’s sustainability strategy across the region.
Paul Marriott, President at SAP Asia Pacific and Japan, maintained that the company’s growing portfolio of sustainability solutions enables zero inequality, builds the foundation for a circular economy geared towards zero waste, as well as helps create a future with zero emissions. According to him, Asia accounts for over 70{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of global greenhouse gas emissions and it is crucial that SAP’s efforts are focused on assisting customers, partners, and governments in developing and implementing climate change-related policies and solutions immediately.
Commenting on Hasenoehrl’s appointment as SAP’s Sustainability Head in the region, he said:
“This new role reinforces our ongoing commitment to strengthen our sustainability offering for customers and partners across APJ,” Marriott emphasised.
Reinforcing SAP’s Sustainability Commitment in the APJ Region
Prior to joining SAP, Hasenoehrl worked at Yara International as Sustainability Lead and was responsible for the growth and commercialisation of the global firm’s digital agronomic solutions in Asia. She was also the founder of Joice Nutrition, which delivers food ratings based on evidence for digital consumers and businesses from the cloud. With her consulting experience on sustainable business and climate change in the region, Hasenoehrl has already made a name for herself as an industry veteran dedicated to integrating business performance and sustainability outcomes through innovation and technology.
“Asia is at a turning point when it comes to sustainability. Climate change is already having a dramatic impact on Asian nations, exacerbating natural disasters and disrupting agricultural patterns,” she highlighted.
As part of her position as SAP’s new Sustainability Head in APJ, Hasenoehrl is anticipated to meet the urgent needs of various businesses and governments, support strategic customer engagements, and ensure that the company’s go-to-market efforts are effective. Sharing her excitement about the new role, Hasenoehrl said that SAP has “incredible potential” to foster fundamental, systemic change when it comes to sustainability. She further explained:
“Businesses are beginning to understand the enormous responsibility they have to eliminate carbon emissions from their supply chains, operations, products, and services.”
“It’s a great time to join SAP on this journey, supporting and co-innovating with our APJ customers as we improve environmental and social performance. I am excited about the road ahead and the joint opportunity to empower Asia’s sustainable future,” she concluded.
