As part of a new partnership, Institute for Human Resource Professionals (IHRP) certified professionals will have access to Qualtrics EX (employee experience) methodologies, industry knowledge, and best practices to help them respond to, analyse, and focus on the needs of their employees.
Last February, Qualtrics and German tech giant SAP made an announcement that they will be establishing the Centre for XM Innovation in Asia. The primary goal of the initiative is to advance local and regional experience management (XM) skills. The Centre, which is supported by the Singapore Economic Board of Development (EDB), is focused on assisting businesses in redefining their customer and employee experiences in order to meet the ever-changing requirements and expectations of their respective markets.
The innovation hub is the most recent project in a series of efforts that have been launched in Singapore with the intent of building and enhancing the XM category. Initial programs also include the creation of a dedicated data centre in the country that was designed to ensure the adherence of government and enterprise clients with data security and sovereignty regulations while implementing the Qualtrics XM platform and other solutions.
This month, Qualtrics partnered with IHRP, an institute founded by the Ministry of Manpower (MOM), Singapore National Employers Federation (SNEF), and the National Trades Union Congress (NTUC). IHRP is striving to modernise and elevate the HR practice in Singapore as part of its commitment to establishing the highest standards of excellence in human resources (HR) and to promote HR as a strategic enabler of businesses.
Qualtrics Head of Southeast Asia Mao Gen Foo believes that a key differentiator for attracting, retaining, and developing talent in Singapore’s competitive employment market is the ability to respond with confidence and precision in terms of improving the employee experience. He added that managing a successful transition to hybrid workplace environments also relies heavily on this ability.
“By improving EX capabilities with Qualtrics’ trusted and deep expertise, employers across the country will be able to continually make changes that meaningfully improve people’s experiences at work to unlock a range of benefits, including increased productivity, retention, and well-being,” the Qualtrics executive further explained.
Qualtrics and IHRP to Advance EX Capabilities in Singapore
IHRP’s ecosystem of more than 5,000 certified HR practitioners will be able to access professional guidance and support as a result of the alliance between Qualtrics and IHRP. This will enable them to improve employee engagement, lower staff turnover, strengthen well-being and safety, maximise hybrid work strategies, among other things. Furthermore, the new partnership also recognises that a growing number of employers are prioritising the improvement of their EX in response to the hybrid workplace transitions and talent acquisitions.
Moreover, Qualtrics EX methodologies and resources will be used by IHRP’s professional staff in listening to, comprehending, and responding to the shifting and varied needs of their workforce. Qualtrics and the IHRP will also host specialised learning events and masterclasses in Singapore in order to improve the country’s EX competencies.
According to IHRP Chief Executive Officer Mayank Parekh, HR professionals need to have access to quality tools, knowledge, and support for them to be able to make data-driven and informed business decisions. He also explained that HR practitioners continue to play a significant role in assisting organisations in the evolution of their policies and practices.
Commenting on the latest collaboration with Qualtrics, Parekh stated:
“IHRP is pleased to partner with Qualtrics on this key focus area – the frameworks, methodologies, best practices, and learnings provided will help HR professionals take their EX journey to the next level to attract and retain the best talents.”
