Leading cosmetic company Shiseido Group has recently chosen the Qualtrics employee experience solution, EmployeeXM, to assist in improving employee wellbeing, productivity, and workforce development within the organization.
Shiseido Group, which has its headquarters in Japan, strives to go beyond the realm of the cosmetics industry in order to realize its vision of “Beauty Innovations”. Like many companies around the world, Shiseido Group is committed to ensuring that the new trends and settings it embraces fulfill the specific expectations of its 46,000 employees — from flexible hours working schedules to activity-based engagement — as it continues to enhance its hybrid work approach.
The capabilities and insights made possible by partnering with Qualtrics will be essential in helping Shiseido Group navigate the new ways of working that are being adopted within the business. The recently announced transformation project intends to contribute to the creation of a rewarding employee experience (EX) that will drive personal growth in the company’s different departments.
Since 2019, Shiseido Group has been actively promoting the business-led and sponsored transformation project called “FOCUS (First, One, Connected and Unified Shiseido).” The program aims to unify the company’s business system with SAP S/4HANA, an intelligent enterprise resource planning (ERP) system, and deploy a global single instance solution on the SAP platform. Because SAP SuccessFactors, a cloud-based solution for human resources (HR) functions, can be integrated with Qualtrics EmployeeXM, it is anticipated that the employee experience management platform will be used more successfully in combination with pre-existing systems.
Utilizing the Qualtrics Employee Experience Management Platform
Jay Choi, Executive Vice President and Chief Product Officer of EmployeeXM at Qualtrics, stated that it is critical to understand the downstream effects of the shift to hybrid work settings, such as the impact on company culture, as well as productivity and well-being of employees. He added:
“Qualtrics is essential in successfully navigating the shifts underway, equipping organizations – such as Shiseido – with the ability to regularly listen to employee feedback at scale, and most importantly take fast and tailored action to continually improve the experiences delivered.”
Furthermore, Qualtrics is being used by Shiseido Group to standardize its global EX initiatives as part of the company’s “Think Global, Act Local” strategy. Through the transformation project, company leaders and executives will have the ability to rapidly identify and meaningfully take appropriate actions to continually improve the EX within the workplace settings.
Utilizing the Qualtrics EmployeeXM, Shiseido Group will be able to:
- Determine which challenges are affecting the productivity and working conditions of the employees.
- Act on the factors that have the biggest impact on EX which are crucial in attracting, retaining, and developing talents.
- Integrate with the company’s existing human resource information system (HRIS) systems to achieve further operational efficiencies and create meaningful business results.
- Accelerate the business’s progress towards becoming a data-driven organization since it ensures that all markets will gain from the technological investments made.
In a LinkedIn post, Satoru Kumashiro, Head of Japan at Qualtrics, shared his excitement about the partnership. He said:
“We are so proud to support Shiseido, one of the top cosmetic brands globally, and the biggest from Japan, for their Global Employee Experience program.”
Meanwhile, Brigid Archibald, Managing Director at Qualtrics, Asia Pacific & Japan, commented:
“Such an inspirational brand and an amazing organization. I am thrilled we are able to support Shiseido as they continue their Experience Management journey.”
