SAP has appointed Scott Russell as president and managing director for SAP Southeast Asia, to drive the company’s sustainable growth strategy and operations.
He has served in the role in an interim capacity, since December last year when previous incumbent Francois Lancon left SAP to take up a regional role with Oracle.
Russell was most recently the chief operating officer for SAP Asia Pacific Japan. He will continue to be based in Singapore and report directly to Adaire Fix-Martin, president of SAP Asia Pacific Japan.
“As one of the world’s fastest-growing and competitive regions, Southeast Asia is a strategic market for SAP Asia Pacific Japan,” said Fox-Martin.
“With Scott’s wealth of business and management expertise in the technology industry, we are confident that he will build on our strong growth trajectory and lead SAP Southeast Asia to continued success. Scott’s appointment further cements SAP’s commitment to help our customers accelerate digital transformation, overcome complexity and thrive in the digital economy.”
Russell has worked for more than two decades in the IT industry, spanning software, cloud and services, and has spent more than a decade in Asia.
“Southeast Asia companies understand that innovation will be at the forefront of how business operates. As such, technology as an enabler of business can be seen as a means to expand their business and promote growth,” said Russell.
“With SAP HANA at the core, and available in the cloud, SAP is well positioned to bring the value of digital business framework consisting of innovative applications and a reliable network to drive the transformation of Digital Asia and help our customers create value.
“I am honoured to lead Southeast Asia’s business and deliver innovation to our customers, with our end-to-end coverage of industry solutions. SAP’s recent accolade as a Great Place to Work here in Singapore is a result of our continued investment in our people, yielding talent, groomed for leadership. I look forward to working with my Southeast Asia team to drive SAP to the next level at this moment of significant opportunity, where there are no limits to our potential growth, as we lead Digital Asia to success.”
