Malaysia’s Digital Economy: SAP’s Focus Growth

Malaysia’s Digital Economy

Malaysia’s digital economy contributed some 18.3 percent of gross domestic product (GDP) in 2017 according to Malaysia Digital Economy Corporation (MDEC), an agency under the Ministry of Communications and Multimedia Malaysia.

Malaysia’s Digital Economy is continuously growing and SAP Malaysia Sdn Bhd, a global enterprise software leader founded in 1992, remains focused in growing with it.

According to Claus Andresen, SAP President and Managing Director (Southeast Asia), as the digital economy intensifies, SAP remains steadfastly focused on encompassed areas such as nurturing talent, growing the local ecosystem, and in having established a service delivery center in Kuala Lumpur for the SeA region.

He said:

“SAP aims to support every company to become a best-run business. Together, we help the world run better and improve people’s lives throughout the world.”

Andersen emphasized that SAP has witnessed and contributed to Malaysia’s digital economy growth being in the country for 27 years.

He added that SAP continues to develop human capital for Malaysia with regards to talent and education front.

“Under the SAP University Alliances initiative, SAP continues to collaborate with MDEC in the MyUniAlliance programme which provides training for some three thousand students per year,” Andersen stated.

 The Managing Director added that since the programme started in 2011, eighteen Institutes of Higher Learning [IHL], including two foreign universities, have already participated in the programme.

Andersen said:

“These IHLs bring SAP’s technology and best practices to students in undergraduate and graduate programmes. Should these graduates go on to become SAP consultants, they could expect to be one of the best consultants in the industry.”

With regards to Malaysia as an ICT hub, Andersen mentioned last year that Malaysia is the chosen country to be SAP’s Solution Delivery Center (SDC) catering to enterprises in SeA. This strategy has increased cost-effectiveness and scalable service delivery while addressing customer proximity for enterprises employing SAP technologies within SeA.

He explained:

“Malaysia lies at the heart of SEA where there are various multinational companies (MNCs) operating out of the country. ”

Aside from Malaysia’s strategic location within SeA, the other reasons for choosing the country to be an SAP SDC are its robust infrastructure, dynamic business environment, and skilled workforce as its greatest asset.

“The workforce in Malaysia is young, educated and productive, proving to be one of the best in the region. Diversity is one of Malaysia’s greatest strengths, and our objective is to provide SAP’s customers with access to the best global network of consultants with expertise in SAP’s latest technologies,” Andersen added.

SAP also continues to support the local ecosystem by working with local business partners in helping them develop innovative home-grown solutions just like how it worked for SBOne Solutions, a wholly-owned subsidiary of TFP Solutions Bhd and certified SAP partner. The company offers professional SAP B1 consultancy and expertise to small-medium enterprises (SMEs) throughout Malaysia.

Davinder Singh, SBOne Vice President shared that in the aspect of educating the SME community on the importance of technology, SBOne and SAP are working together with organizations like SME Corp.

He said:

 “SMEs need to realize the role of technology as a business enabler that paves the way to greater profitability and operational efficiencies.”

Singh explained that SBOne’s solutions are based on the SAP B1 platform, which aims to simplify processes for the SMEs’ enhanced productivity. Currently, the company is also enhancing the SAP B1 platform to address the halal market’s needs.

The VP stated that the company shares SAP’s vision of the ‘intelligent enterprise’ as equal to being a best-run business.

“Together with SAP, our strategy is, therefore, to deliver the ‘intelligent enterprise’ for our customers, so that they can achieve their desired outcomes,” Singh said.

Duncan Williamson, reporting directly to Andersen, is SAP Malaysia’s Managing Director responsible for driving business growth and operations for Malaysia.

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