A whopping nine out of ten India consumers would switch to another brand if disappointed with their digital experience, according to SAP SE’s India Digital Experience Report.
Overall, India achieved a digital experience score of 44 per cent, with automotive proving to be the top-performing sector, followed by banking. Lagging in digital experience are telcos, utilities and government.
A significant digital gap exists between the best and worst performing brands across all markets in Asia Pacific Japan, with the gap between the highest and lowest scoring brands around 60 percentage points.
Industry reports state that India’s economy is expected to grow from US$2 trillion to US$10 trillion by the year 2030.
“Digital transformation will be crucial for accelerating the growth of India’s economy,” said Deb Deep Sengupta, president and managing director, SAP Indian Subcontinent. “The report corroborates the need for the industry to identify ‘Digital Business Leaders’ who can address the digital experience that businesses provide to their customers. SAP feels proud to be associated with these ‘Digital Winners’ who have embraced a digital mindset and a will to succeed in this digital economy.”
