Taylors Wines Tastes Data-Driven Success with BOARD


BOARD announces that it has gone live with its data-driven integrated planning, analysis and reporting software at Taylors Wines.

Data-Driven Decisions

Board International, the # 1 decision making platform for organisations of any size, has announced that Taylors Wines is using BOARD for integrated planning, analysis and reporting as part of its strategy to become a data-driven business.

Taylors Wines, a family-owned winery that crafts great Australian wines in the Clare Valley, South Australia, wanted to make a greater amount of information available to its management, sales, marketing, and finance teams. The business utilises data to support sales growth in stores, restaurants and bars that stock Taylors Wines; to better understand demand and use that to manage stock levels and production; to measure the impact of winning international wine competitions on sales; and to accurately track rebates it paid out to customers.

Prior to the BOARD deployment, Taylors Wines was running its business off just three reports: a direct sales report updated daily, a monthly P&L, and a static PDF produced monthly for its area sales team. All the reports had limitations: the direct sales and P&L reports could only be interrogated by finance, meaning many emails from people trying to understand what data sat behind the results in front of them. The static PDF report, meanwhile, was hard to read on iPads used by the area sales team.

“Finance was spending so much time creating reports rather than analysing them,” said Hamza Jinwala, Finance Manager, Taylors Wines.  “Our main goal was to make information available to people on the go, as and when they need it, without relying on us. Instead of relying on a sales analyst or finance team members if and when they wanted to get the information, we wanted to let them just go and get the information themselves.”

Streamlined Reporting Across the BOARD

The BOARD reporting tool primarily runs on top of Taylors Wines’ data warehouse and also links directly to other internal data sources such as customer relationship management (CRM) and various Excel worksheets.   The organisation has increased the number of reports it produces from three to over 100, unlocking latent demand for data and value for the organisation.

Where area managers were previously only measured on revenue, now they also use BOARD to track who sells what ranges and brands, where they are running in-store promotions and retail displays, and other metrics. They use BOARD to identify gaps, opportunities and to create a shortlist of customers to visit. These are all new capabilities. In addition, we have a dashboard and get the information updated to sales managers every week or more frequently if we want to.”

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