The inaugural SAP Best Run Awards 2021 for Southeast Asia (SEA) recognised leading organisations in the region that have successfully implemented innovative technologies in fulfilling their journeys to becoming a best-run business with SAP.
The judging panel includes Cathy Ward, APJ Head, Customer Engagement and Experience, SAP Asia Pacific and Japan, as well as other respected business leaders from around the region. Participants were evaluated based on how SAP technologies have been used to achieve improved business outcomes.
In an online event, Verena Siow, President and Managing Director at SAP Southeast Asia, kicked off the SAP Best Run Awards 2021 for SEA with an illuminating look at the power of business transformation. She said:
“The SAP Best Run Awards is a significant milestone not just for our customers and partners, but also to SAP as well. Following a year of uncertainties, it has been an absolute honour for us to recognise and celebrate the grit, resiliency and creativity of Southeast Asian organisations as they pivoted swiftly to respond, adapt and accelerate their growth in a challenging business environment.”
Winners of the SAP Best Run Awards for SEA have the opportunity to increase their organisation’s visibility and marketing mileage. These companies have used SAP products to reinvent their businesses, drive innovation, and thrive in today’s disrupted economy.
Becoming a Best-Run Business with SAP
Changi Airport Group, Globe Telecom, Inc., TrickleStar (M) Sdn Bhd, Zuellig Pharma, and PXL Marketing Sdn Bhd topped the categories they competed in and were the winners of the SAP Best Run Awards 2021 for SEA.
Best Innovation Award – The Disruptor
Changi Airport Group, the manager of Singapore Changi Airport, bagged the Best Innovation Award – The Disruptor. The major revamp of the company’s iShopChangi platform with SAP Commerce as the Commerce Engine was deployed within 10 months from the start of the project, delivering more capabilities than the initial system.
Despite introducing the platform in mid-2020, Changi Airport Group was able to pivot and scale beyond pre-pandemic levels. The company has expanded its merchant base and acquired over 70,000 customers using SAP Commerce Cloud as its engine.
Most Transformational Award – The Game Changer
Bringing home The Game Changer – Most Transformational Award is telecommunications company Globe Telecom, Inc. (Philippines). The firm successfully created new methods to stay flexible, scalable, sustainable, and maintain business continuity using SAP HANA DB and SAP S/4HANA, resulting in up to 14,200 hours of savings and a 99.99 percent uptime.
Most Promising Startup or Entrepreneurship Award – The Rising Star
TrickleStar (M) Sdn Bhd, a Malaysian company that offers smart energy solutions aimed at increasing household and commercial energy efficiency, won The Rising Star – Most Promising Startup or Entrepreneurship Award. SAP enhanced TrickleStar’s ability to accelerate digital transformation, deliver value to customers, and save more than 65 percent on costs, personnel, and accounting with minimal increase in staffing.
SAP Business One was chosen by TrickleStar due to its extensive capability, ease of use, and flexibility to integrate with external supplier systems. The company’s requirement to reduce support staff was met by the capacity to run SAP Business One on the cloud.
Emerging Enterprise Award (Small and Midsize Enterprises or SMEs) – The Small but Mighty
Malaysian disposable food packaging supplier PXL Marketing Sdn Bhd took home The Small but Mighty – Emerging Enterprise Award for Small and Midsize Enterprises (SMEs). The company used SAP’s solutions to enable digital transformation and revolutionise its approach to change management, streamline user experiences, and increase efficiency, resulting in a 40{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} boost in inventory management and a 30{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} improvement in supply chain productivity.
Most Promising Next Generation Leaders – The Trailblazer (Individual)
Zuellig Pharma, one of the largest healthcare services providers in Asia, bagged the Most Promising Next Generation Leaders – The Trailblazer (Individual) Award. SAP Intelligent Robotic Process Automation (RPA) was used by Zuellig Pharma to install and scale robots across the company.
The adoption of SAP Intelligent RPA has helped the enterprise to pioneer the deployment of digital bots that meet the expected standards in terms of innovation. Additionally, this has further enabled Zuellig Pharma to continue daily operations during the COVID-19 pandemic while serving customers with an enhanced experience.
Best Customer Experience Management – The X Factor
Adding to the list of Zuellig Pharma’s achievements is earning the Best Customer Experience Management – The X Factor Award. The company’s eZPay platform uses the SAP Cloud for Payment portal for customers to identify invoices for payment and view Statement of Account documents. With SAP’s solution, Zuellig Pharma was able to fully utilise its cloud capabilities, eliminate all manual processes, and design a seamless customer experience in real-time, all while saving up to 80{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} on collection expenses.
Moreover, winners of the SAP Best Run Awards 2021 for SEA walk away with a total of US$30,000 charitable donations made by SAP to the ASEAN Foundation on behalf of them. This is in addition to professionally shot productions for their business promotions, as well as a personalised award trophy and an award certificate to commemorate their achievements.
