Blockchain Technology Puts Sushi on the Table

Suhi-grade tuna and blockchain technology

The global market value of Blockchain in the food and agriculture market amounted to about 32.2 million U.S. dollars in 2017 and is projected to grow to about 1.4 billion U.S. dollars by 2028. – Statista

Anova Food, LLC, a top sushi-quality tuna company in North America that’s leading the industry in the global sourcing of wild caught and sustainably harvested tuna, recognized its partners who have contributed to the successful execution of its Blockchain technology project in partnership with SAP during a luncheon in Jakarta, Indonesia on June 18.

The event was graced by key partners including local non-governmental organization (NGO), Masyarakat Dan Perikanan Indonesia (MDPI), processing partner, Harta Samudra, and Anova Indonesia, along with community members from the Ministry of Maritime Affairs and Fisheries, U.S. Agency for International Development (USAID) and a number of international NGOs.

James Veale, Vice President of Agri Solutions with SAP Asia Pacific Japan, also presented several SAP Innovation Awards to each partner following the successful launch of Anova’s recent Blockchain technology program during the luncheon.

Anova ‘s commitment to innovate and improve seafood traceability to address the pressing demands of consumers on food safety and sustainability led to the company’s partnership with SAP earlier this year. SAP’s Blockchain technology offers mobility to the consumer. Now, consumers can access the complete origin and history of Natural Blue by Anova yellow-fin tuna simply by using their smartphones to scan a QR code on the product package.

Blane Olson, Managing Director of Anova Technical Services, expressed his appreciation of the hard work and dedication of their partners and suppliers who have helped bring Anova on the Blockchain. He said,

“With the addition of our new Blockchain technology program, we’re able to easily access and share powerful information about the fish-to-market journey with customers and consumers, while ensuring that fish is caught from clean ocean waters by fishermen who operate under Fair Trade standards, which are certified by MDPI and Fair Trade USA to ensure fair wages and safe working conditions.”

MDPI, which translates to Association for Communities and Fisheries of Indonesia, has been an instrumental partner of Anova in the implementation of its Blockchain technology program. MDPI has been in the industry since 2013 working directly with fishing communities to implement socioeconomic and environmental improvements, including fisheries management, Fair Trade certification, and modernization of supply chain operations. Likewise, Anova has also supported MDPI by forming partnerships with industry processors and distributors, as well as fishing communities, in order to implement projects like the recent Blockchain technology program.

Saut Tampubolon, Interim Executive Director of MDPI stated that working with the Anova team to implement this powerful Blockchain technology has been a rewarding experience. He explained,

“We pride ourselves in our work to ensure that each fish is fresh and has been sourced fairly, and we’re thrilled that this impactful information is now available for customers who are seeking out sustainable seafood products.”

About SAP’s Blockchain

World Economic Forum Survey says that 10% of global GDP may be stored with Blockchain technology by 2027 and SAP is well in sync with this prediction with 84% of SAP Blockchain Community members already on their Blockchain journey.

SAP offers to simplify complex multi-party processes and create trust among participants with Blockchain and distributed ledger solutions.

Businesses utilizing SAP’s Blockchain technology can also leverage SAP Leonardo’s systematic approach to digital innovation in helping them build state-of-the-art applications with Blockchain capabilities.

SAP’s Blockchain technology is business process centered, has a vibrant and active network for seamless integration and security, and offers BaaS abstraction layer that supports open standards with built-in integration with SAP applications and insulates businesses and their partners from the technology’s volatility.

SAP Cloud Platform Blockchain service and SAP HANA Blockchain service are part of SAP’s Blockchain applications and services.

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