Asian Innovators Summit Leads SAP SEA to Two Golds


Asian Innovators Summit 2019 organised by SAP Southeast Asia (SAP SEA) received recognition at the recently concluded Marketing Events Awards 2019. The event was held at the Fullerton Hotel Singapore on the 13th of September.

The said awarding event was the 8th edition of the Marketing Events Awards organised by Marketing magazine. It recognises the excellence in event marketing across ANZ, South Asia and Southeast Asia regions. A total of 29 categories were opened, which reflects the industry’s breadth and creativity.

The application period ended on the 5th of July. The selection of finalists was completed in August and winners were revealed at the glamorous awards gala dinner.

The Marketing Events Awards allows brands to showcase their best works, increase their credibility, receive extensive coverage, raise their profile, establish brand value, celebrate successes and boost team morale.

SAP SEA was a finalist for the following categories:

  • Best B2B Event: Conferences/Meetings/Seminars
  • Best B2B: Exhibitions/Trade Shows
  • Best Digital Integration

SAP SEA won two out of three nominations and bagged gold medals for Best B2B Event: Exhibitions/Trade Shows and Best Digital Integration for its Asian Innovators Summit 2019 in collaboration with agencies BlueMango and IDC Events.

The panels of judges include the following:

  • Galastein Tan, Sport Singapore’s Head of Events & Fan Engagement
  • Thila Munusamy, LEGOLAND Malaysia’s Director for Sales & Marketing
  • Mandy Neo, PropertyGuru Pte. Ltd.’s Head of Events
  • Marie Jeffredo-Ho, MyRepublic Ltd.’s Regional Head of Marketing for Enterprise
  • Robin Goh, Singapore Post’s Group Chief Brand & Communications Officer
  • Aprilia Madonna, PT. XL AXIATA’s Head of Premium Marketing Communications for Postpaid Channel
  • Jennifer Santos. D&V Philippines’ Chief Marketing Officer
  • Wendy Tan, Resorts World Sentosa’s Assistant Vice President for Resorts Marketing
  • Melissa Cheah, Boeing’s Director of Communications for Southeast Asia
  • Charo Espedido, Fox Networks Group PH’s Head of Marketing for Content and Digital

Check out the full list of winners here.

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