QDama, also known as ‘QianDama’ and ‘Aunt Qian Agricultural Co., Ltd.’ (Aunt Qian), is a fresh agricultural product service provider headquartered in Guangzhou, Guangdong, China. The company focuses on selling fresh meat. Recently, QDama announced its intentions to expand global operations and grow its vegetable market. To help with this new global strategy and accelerate expansion, the company plans to build an omnichannel information system and chose German business solutions provider, SAP. As reported by SAP China, Deloitte will be responsible for the SAP ERP system implementation as a technical consultant.
Commenting on the fresh food company’s decision to implement SAP ERP system, QDama CIO Zhou Lin said,
“As a multinational company, SAP has accumulated a lot of experience and basic framework processes. After years of industry experience, [we believe] the stability of this system is guaranteed; secondly, the rigor of the SAP ERP system is relatively high.”
He adds,
“Finally, the SAP ERP system is stable and compliant. The mature and stable background [of SAP] will help build the foundation for Aunt Qian’s next business globalization strategy.”
Digital Transformation with SAP ERP
Founded in 2012 by Jisheng Feng, Song Tan, and Weihua Feng, Qdama strives to provide only the freshest products and adheres to its slogan of “never selling overnight meat”. Unlike most traditional supermarkets, every day before closing its stores, QDama’s meat inventory is emptied.
The company also implements what they call a “time-sharing discount” model in selling its meat products—a unique business model where prices are lowered starting at 7:00 pm and discounts increase every half hour. According to QDama, this strategy helped it increase overall product turnover by 40{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} to 70{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22}, and contributed to the company’s rapid growth rate. At present, QDama has over 2,300 stores, and has an annual sales revenue of over CNY 10 billion.
With the rapid growth of its business and a new global growth strategy, QDama needed an enhanced ERP system to realize its goal of expanding the vegetable market operations, globalization, launching cross-regional stores, and multi-business development. SAP was selected together with Deloitte as the technical consultant to help with building the new omnichannel information system.
With SAP, QDama expects to accelerate its journey towards becoming an intelligent enterprise through process automation and the creation of a single-store pricing model. The company is also looking forward to leveraging SAP technologies to help them understand customers more deeply and establish an integrated online membership platform.
About QDama
QDama sells fresh food products under four significant categories: pork, vegetables, fish, and fruits. The fresh food retail company operates close to its consumers and follows a franchising model. It has nearly 1,000 stores in the Guangdong province.
QDama has raised a total of $142M in funding over 4 rounds for its business area expansion, online business development, industrial chain integration, national warehouse network layout, and continuous investment in science and technology center. Their latest funding was raised on December 26, 2019 from a Series D round. The retail food company is funded by 10 investors which include Taikang Asset and GenBridge Capital.
