Hewlett Packard Enterprise (HPE) has announced the extension of its Cloud28+ initiative into Asia Pacific and Japan (APJ), bringing together an open community of regional and global commercial and public sector organisations with the goal of removing the barriers to cloud adoption that have been created by the fragmentation of the APJ market.
Originally dedicated to the European market, Cloud28+ continues to grow and is now available worldwide, with 40 HPE partners across APJ already joining the community. The aim is to foster collaboration in order to improve access to cloud knowledge, create new business alliances and accelerate business outcomes with solutions tailored to each customer’s unique digital transformation needs. The APJ portion of the Cloud28+ website is now available in English, Korean and Japanese.
Customers and partners can join free of charge. According to HPE, customers will gain access to vast amounts of cloud knowledge as well as the ability to partner with service providers in the community to resell their own digital offerings and develop new go-to-market avenues. Partners gain innovative ways to increase their visibility and revenue opportunities while lowering their marketing costs. In addition, they gain opportunities to create new business alliances.
“Cloud is a critical component to ensuring a stronger digital economy in Asia Pacific and Japan,” said Stephen Bovis, vice president and general manager, Enterprise Group, Hewlett Packard Enterprise, South Pacific.
“Hosted and secured in Asia Pacific and Japan, Cloud28+ gives local and regional organisations the opportunity to find the best mix of services by trusted HPE partners, while allowing partners to demonstrate their unique value add,” he said.
The Cloud28+ community includes service providers, solution providers, independent software vendors (ISVs), systems integrators, distributors and public entities, all of whom are committed to increasing enterprise cloud service availability for customers across Asia Pacific and Japan. The single, federated catalogue of cloud services will facilitate access to services, promoting agile services, job opportunities, creativity and competitiveness across the region.
HPE has also created a go-to-market alliance with Microsoft through Cloud28+ to provide new business opportunities and tools for partners and to accelerate business outcomes for customers. Through the alliance, HPE and Microsoft will create a joint Azure Stack ISV onboarding program to connect software vendors to HPE and Microsoft solution and service providers, who will benefit from dedicated lead generation campaigns and sales enablement activities. Through the alliance, customers will be able to access an even more comprehensive community and cloud service catalogue.
Cloud28+ has more than 570 partners to date, contributing to a catalogue of almost 20,000 build and consume services out of more than 350 data centres worldwide.
